Online Graduate Certificate in Digital Marketing Leadership

Online Graduate Certificate in Digital Marketing Leadership

POSTGRADUATE

Build your skills to drive digital transformation in marketing.

Student type:
Learning mode:
Online
Entry score:

See admissions

Duration:
8 months intensive part-time
Fees:

AU$15,840 (2025), FEE-HELP available*

Next intake:
5 May 2025
Location:
Online
Learning mode:
Online
Entry score:

See admissions

Duration:
8 months intensive part-time
Fees:

AU$15,840 (2025)

Next intake:
5 May 2025
Location:
Online

Please use plan code GC183O in the application system for this degree.

Build the confidence and capabilities needed to lead impactful change, driving your organisation’s digital marketing transformation. By harnessing advanced technologies and consumer insights, you will create strategies that drive success and resonate with your target audience.

Man wearing suit, talking  to interviewer, off camera

Next intake
5 May

Applications close for next intake
28 April

Future intakes

  • May
  • July
  • September
  • October

Program overview

Why study the Graduate Certificate in Digital Marketing Leadership online?

Know how to lead digital transformation in marketing

Devise and lead digital and technology transformation in marketing to best deliver on an organisation's marketing objectives.

Industry partnerships

Co-designed with industry leaders R/GA to deliver real-world insights in course materials and assessments.

The most efficient way to gain a qualification in your chosen career

Gain your certification in as little as 8 months, thanks to our innovative intensive learning structure.

The Graduate Certificate in Digital Marketing Leadership is designed for marketers ready to take their expertise to the next level in a rapidly evolving digital world.

Consumers’ expectations are shifting towards personalised experiences, and the demand for innovative marketing strategies has never been greater.

Through collaboration with industry leaders, our Graduate Certificate in Digital Marketing Leadership will give you hands-on experience in leveraging data analytics to derive actionable consumer insights, enabling you to optimise marketing performance.

You will also learn to assess your organisation's digital maturity, identifying critical areas for improvement and creating strategies to bridge gaps in digital capabilities.

By the end of the Graduate Certificate in Digital Marketing Leadership you will be able to:

  • Critically examine theories and evidence about the drivers and barriers to successful digital transformation of marketing functions
  • Formulate plans to mature or transform the digital capability of a marketing function to create business and customer value including assessing digital maturity, people, processes and technology
  • Assess and justify the selection of various advanced digital communication tools or media channels as strategic resources to improve customer experience and marketing performance
  • Design and derive relevant analytics and insights that ethically profile customers and inform marketing strategy.
  • Assess the emerging marketing technology landscape such as the interrelationship among data, technology and platforms to identify opportunities and recommend solutions
  • Develop evidence-based and reflective leadership approaches and effectively communicate initiatives with a variety of business stakeholders. 

Career Outlook

Take a closer look at the opportunities available with a career in Digital Marketing Leadership.

By gaining expertise in assessing and closing gaps in digital maturity, you will be ready to lead strategies that drive growth and innovation across different industries.

As companies prioritise digital transformation, demand for marketing leaders who can harness data and technology continues to rise, offering exciting pathways for advancement. 

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Course structure

This forward-thinking program will enable you to utilise data and technology, sharpen your skills in creating customer-focused experiences, and give you exposure to essential digital marketing tools and media channels.

You’ll learn how to leverage data science and analytics to solve problems, working with real data to create tailored analytics solutions. 

Subjects in this degree

The 4 courses that make up the Graduate Certificate in Digital Marketing Leadership are:

  • MKTG1476 Customer First Digital Marketing
  • INTE2556 Consumer Analytics
  • MKTG1478 Marketing Technologies
  • MKTG1477 Leading Digital Transformation in Marketing

Individual subject details

Course overview

In this course, you will evaluate and develop customer-centric, or customer-first strategies that grow customer and business value leveraging digital communication tools and media channels.

Initially, students will learn about the purpose and application of  fundamental digital marketing tools and media channels such as search engine marketing, online public relations, online partnerships, display advertising, email marketing, and social media marketing.

The remainder and majority of the course focuses on customer ecosystem thinking, mapping and improving customer experiences both online and offline such as building customer journeys, programmatic targeting, multi-moment personalised targeting, personalised content development and automation.

Students will be able to select the right digital tools to be used as strategic resources and know how to measure and optimise marketing spending.

The course also discusses data usage, protection policies, and other managerial issues. 
 
Upon completion of this course, students should be able to understand how advanced digital communication tools or media channels are used as strategic resources to improve customer experience and marketing performance and be able to recommend an omnichannel customer experience strategy.

Learning outcomes

  • Evaluate the effectiveness of digital communication tools and media channels for achieving defined marketing objectives in terms of customer acquisition, engagement, and retention
  • Map a current customer journey to identify opportunities for value creation using consumers’ digital traces
  • Develop an omnichannel customer experience strategy across the customer ecosystem, leveraging personalisation, performance measures and metrics to measure and optimise marketing spending
  • Assess data usage, protection policies, and other managerial issues.

Course overview

This course introduces students to the capabilities of data science and analytics tools to solve problems at the interface of organisations and consumers.

In this course you will make the kinds of proposals, reports and presentations that are used in a business context.

During this course you will critically evaluate the published literature and use case studies to design creative analytics approaches that improve a product or service and/or measure the effectiveness of marketing strategies.

You will also learn how to appropriately communicate consumer analytics strategy to identified stakeholders.

Learning outcomes

  • Design approaches to using data science tools for consumer profiling, predicting behaviour, and optimising for profitability and/or outcomes
  • Interpret consumer friction points to identify organisational opportunities that can be solved by data science tools and approaches
  • Critically evaluate the published literature and case studies from a range of industries and organisations to design relevant analytics to improve product or service design, and/or marketing strategy
  • Communicate consumer analytics strategy and recommended solutions to identified stakeholders.

Course overview

The course provides a holistic understanding of the emerging marketing technology (MarTech) landscape, including the data, technology and platform ecosystem.

By understanding the trends driving that landscape, marketing leaders will be open to ‘emerging technologies’ and be able to identify the value and relevance of MarTech to organisations, i.e. a Market Landscape Analysis report with Concept Map.

The focus of the course is on developing proposals for implementating suitable MarTech stack use cases, which will enable students to achieve marketing objectives. 

Upon completion of this course, students should be able to understand the emerging marketing technology landscape, the drivers and barriers to the digital transformation of marketing functions, and be able to recommend solutions that provide value to the business and its stakeholders.

Learning outcomes

  • Assess the emerging marketing technology (MarTech) landscape, in relation to the data, technology and platform ecosystem, as well as the trends driving that landscape
  • Identify the value and relevance of MarTech to organisations
  • Formulate a plan to prioritise the benefits and features of a MarTech stack to achieve marketing objectives
  • Evaluate the implementation requirements and issues of different MarTech use cases. 

Course overview

This course covers the key elements of digital marketing transformation, in relation to the digital business transformation of organisations.

Marketing leaders need to assess the organisation’s digital marketing maturity and readiness for transformation and devise a plan to address key enabler gaps relating to people, process and technology.

Then, they can construct a digital marketing transformation strategy and evaluate its feasibility and implications for the organisation.

Upon completion of this course, students should be able to assess digital maturity, people, processes and technology of the organisation, and be able to formulate and communicate plans to mature or transform the digital capability of a marketing function to create business and customer value.

Learning outcomes

  • Evaluate the current business strategy of an organisation, and propose an effective partnership ecosystem in response to digital disruptions and transformation challenges
  • Assess an organisation’s digital marketing maturity and readiness for transformation, devise a plan to address key enabler gaps relating to people, process and technology
  • Construct and convey an innovative digital marketing transformation strategy focusing on customer acquisition, customer engagement, customer retention, and the measurement and optimisation of marketing spending
  • Critically evaluate the feasibility and justify the implications of the digital marketing transformation strategy on the organisation.

Get more information about what you will learn in each of these courses.

Admissions requirements

To be eligible for the Graduate Certificate in Digital Marketing Leadership, you must have:

  • An Australian bachelor degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution.*

If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have 5 years of full-time experience working in a marketing role.

All applicants will be required to submit a curriculum vitae (CV).

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program.

Upon successful completion of the Graduate Certificate in Digital Marketing Leadership you will be eligible to continue your studies in the Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.

Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program, subject to RMIT admission and credit policy and processes.

You may be eligible for further credit. Exemptions from this program will be assessed consistent with the principles of the RMIT Credit Policy.

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

To be eligible for the Graduate Certificate in Digital Marketing Leadership, you must have:

  • An Australian bachelor degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution.*

If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have 5 years of work experience.

All applicants will be required to submit a curriculum vitae (CV).

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements and are required to provide current evidence of English language proficiency for admission to RMIT University (see English language requirements below).

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).

RMIT’s Online Graduate Certificate in Digital Marketing Leadership does not meet Australian Student Visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

Upon successful completion of the Graduate Certificate in Digital Marketing Leadership you will be eligible to continue your studies in the Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.

Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program, subject to RMIT admission and credit policy and processes.

You may be eligible for further credit. Exemptions from this program will be assessed consistent with the principles of the RMIT Credit Policy.

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Fee summary

2025 indicative fees

In 2025, the annual student contribution amount (tuition fee) you will pay for the standard year of full-time study in the Graduate Certificate in Digital Marketing Leadership is:

  • AU$3,960 per course
  • Total AU$15,840^ for 4 courses

Additional expenses

  • Student services and amenities fee (SSAF): AU$365 maximum fee for 2025
  • Other items related to your program, including field trips, textbooks and equipment.

^Fees apply to 2025 only and are adjusted on an annual basis. Typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

Paying your fees and applying for refunds

For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.

You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.

FEE-HELP loans

Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. FEE-HELP is for eligible full-fee paying students and allows you to defer payment of your tuition fees to the Australian Tax Office up to your HELP limit.

SA-HELP loans

You may be eligible to apply to defer payment of the student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying.) 

The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice. For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist. 

Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a degree.

HELP loans are not available to international students.

2025 indicative fees

In 2025, the annual student contribution amount (tuition fee) you will pay for the standard year of full-time study in the Graduate Certificate in Digital Marketing Leadership is:

  • AU$3,960 per course
  • Total AU$15,840^ for 4 courses

Additional expenses

  • Student services and amenities fee (SSAF): AU$365 maximum fee for 2025
  • Other items related to your program, including field trips, textbooks and equipment.

^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

Paying your fees and applying for refunds

For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.

You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.

Learn with industry experts

Program Manager – Kevin Nguyen

Dr. Kevin Nguyen is the Program Manager for Online Programs and Courses at The Business School, RMIT University Vietnam. In this role, he is responsible for driving the digital transformation of the curriculum across all courses at The Business School, facilitating their transition into a blended learning model.

He has also been a lecturer at RMIT since 2012, lecturing in logistics and supply chain management, marketing, business management, and information technology.

Dr Kevin has over 14 years of international experience in retail, IT, and logistics industries in the United States with various management roles including IT manager, retail store manager, and business owner. 

Student success team, RMIT Online

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Download brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

Connect with us

Be part of the conversation and keep in touch with us to find out about study options, campus life and upcoming events on our social media channels.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.