Graduate Diploma of Advertising

Graduate Diploma of Advertising

POSTGRADUATE

Elevate your advertising skills for success on the global stage

Student type:
Learning mode:
On campus
Entry score:

Not applicable

Duration:
Full-time 1 year
Part-time 2 years
Fees:

AU$28,800 (2024 total)

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus

Overview

The Graduate Diploma in Advertising equips you with both theoretical and practical knowledge of the ever-evolving communication industries.

 This globally-focused course prepares you to excel in managing advertising and persuasive communication challenges, with the skills to develop, evaluate and execute creative campaigns that resonate across borders.

You will learn from industry professionals through guest lectures and coursework, ensuring that your study aligns with the latest industry developments and practices. Your study will equip you with the skills to become a persuasive communicator and a valuable contributor across all industries, giving you the flexibility to tailor your studies to your interests.

You will graduate with the knowledge and practice required to launch a successful career in a range of professional practices, spanning advertising, business agencies, government and non-profit organisations.

Why study advertising at RMIT?

Strong industry networks

Stay ahead of the game with our strong industry affiliations, connecting you to current leaders, developments, and practices.

Flexible learning

Customise your study plan with tailored specialisations in your area of interest to pursue your career aspirations.

Global best practice

Unlock an international career with RMIT's extensive global networks and knowledge and skills applicable all over the world.

Please note: this graduate diploma is not available for international students intending to study on a student visa. If you are holding a temporary visa (other than a student visa) and your visa has a full study entitlement, you may be eligible to apply. For more information, see the international students with other temporary (non-student) visas.

Details

Learning and teaching

The Graduate Diploma of Advertising uses contemporary learning and teaching approaches, utilising both face-to-face and online classes.

You will learn through a dynamic mix of lectures, tutorials, workshops, seminars, and case studies, designed to sharpen your theoretical and practical skills through problem-based learning and reflective techniques like blogs and journals. You will also participate in group-based learning, discussions, and negotiated projects, giving you a comprehensive understanding of the advertising landscape.

Assessment methods

Assessment will include a range of activities such as reports, reflective papers, research projects, portfolio production, presentations, peer or industry review. Research projects, reports and presentations will be directly related to industry-specific needs and may involve making contact with industry practitioners regarding contemporary issues.

RMIT is committed to providing you with an education that strongly links formal learning with workplace experience.

With extensive industry links, this course provides the opportunity to both learn in settings that emulate industry best practice, and to connect with industry figures to begin building your professional network.

As part of your studies in this course, you will undertake a work-integrated learning (WIL) subject that simulates an industry environment. Here, you will explore the role of account planner and develop a critical understanding of the frameworks and tools involved in designing, executing and managing advertising strategies for maximum effectiveness. Through this you will gain essential skills directly applicable to a career in the advertising industry.

The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the learning outcomes.

The Graduate Diploma of Advertising comprises four core subjects and two electives.

Throughout your core subjects, you will develop a strong foundation for understanding and navigating the rapidly evolving advertising landscape. You will learn to bring your projects to life from ideation to execution, including market research, consumer behaviour, and strategic advertising campaigns with integrated media for effective communication. Your study will also involve work-integrated learning (WIL), allowing you to apply your knowledge in real-world scenarios.

The elective subjects you select offer you the opportunity to customise your study to suit your future career needs. Study areas such as marketing, writing and editing, project or design management, and specific communication studies such as business, health, politics, and social change.

 

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Graduate Diploma of Advertising
Program code: GD197

Title
Location
Duration
Plan code
CRICOS
Graduate Diploma of Advertising
City Campus
1 year full-time, 2 years part-time
GD197
103222G
Location
City Campus
Duration
1 year full-time, 2 years part-time
Plan code
GD197
CRICOS
103222G
Graduate Diploma of Advertising
City Campus
1 year full-time
GD197
103222G
Location
City Campus
Duration
1 year full-time
Plan code
GD197
CRICOS
103222G

Career

You will emerge from the Graduate Diploma of Advertising as a versatile and responsive advertising professional, equipped with a diverse skillset that makes you a valuable collaborator in international and interdisciplinary teams.

You will be prepared for positions in a wide variety of practices such as:

  • advertising and promotional agencies
  • consultancies
  • business organisations
  • government sectors
  • not-for-profit organisations.

Admissions

You need to satisfy all of the following entry requirements to be considered for entry into this degree.

You must have:    

  • successfully completed an Australian bachelor degree (or equivalent overseas qualification), or   
  • a minimum of 3 years professional work experience in a related industry.  

To have your professional experience considered you must submit with your application a CV and a personal statement detailing your experience.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

Pathways

You can gain entry to this masters degree from a range of RMIT undergraduate programs, if you meet the entry requirements.

Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience.

Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.

Upon successful completion of this program, you can continue your studies in MC249 Master of Advertising, subject to the program's entrance requirements and receive 96 credit points of advanced standing into the master program.

Fees

2024 indicative fees

  • Full-fee places: AU$28,800* (2024 total).

Additional expenses

  • Student services and amenities fee (SSAF): AU$351 maximum fee for 2024*.
  • Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment*

Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.

*Fees are adjusted on an annual basis and these fees should only be used as a guide.

Defer your payment

This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.

Paying your fees and applying for refunds

For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2024 is $351.  

For more information about calculating your actual SSAF see Paying SSAF.

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.

FEE-HELP loans

Eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.

SA-HELP Loans

You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.

For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.

This program is approved for income support.

You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.

If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or Services Australia for further information about student income support entitlements, your eligibility and how to apply.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

Sorry, this program is not available for international students intending to study on a student visa.

If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

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torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.