This degree covers key communication and advertising skills from choice and integration of media to applied research knowledge into advertising practice and strategy.
Our students explore international advertising practices, taking into account intercultural diversity, emerging technologies and international advertising business environments. Such skills are a necessity for global brand management and communication strategies.
Professionals from academic and industry backgrounds combine teaching with their advertising expertise to engage with you throughout the learning and teaching process.
The lecturers will use a variety of contemporary face-to-face and online learning and teaching approaches which may include lectures, tutorials, workshops, seminars, case studies, studio practice, problem-based learning, reflective techniques (e.g. blogs, journals), presentations, group-based learning, discussions and negotiated learning for the individual professional research project.
Assessments are undertaken individually and/or in groups. The assessments will include a range of activities such as reports, reflective papers, research projects, portfolio production, presentations, peer or industry review. Research projects, reports and presentations will be directly related to industry specific needs and may involve making contact with industry practitioners regarding contemporary issues.
You will also work closely with students from other disciplines such as public relations, design, media, communication and journalism. This allows for a broader learning experience and understanding of multiple disciplines in the media and communication industries.
Blended learning options
Courses offered as part of blended learning programs include a meaningful blend of online, on-campus, and workplace based learning tailored to the type of study you undertake. This learning is active, prioritising tasks that involve exploration and development of skills and knowledge through interaction and engagement.
Online aspects provide positive benefits such as flexibility and adaptability using digital activities and materials, while also strengthening the interaction and connection with timetabled and on-campus experiences such as tutorials, practicals, or workshops.