MASTERS BY COURSEWORK
Master of Advertising
Domestic,International
Plan code:
MC249
Duration:
2 years full-time, 4 years part-time, reduced duration available
2 years full-time
Campus:
City Campus
CRICOS Code:
083949D
Program Structure
To graduate you must complete the following. Please note, all courses may not be available each semester.
Year One of Program
Complete the following Four (4) Courses:
AND{Select and Complete Two (2) Courses from the School Options list below to suit your area of professional interest. ORSelect and Complete One (1) School Option Course AND One (1) Course from the Approved University Postgrad Elective list.University Postgrad Elective }
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| People and Data | 12 | COMM2793 | City Campus |
| Advertising Strategy | 24 | COMM2677 | City Campus |
| Integrated Advertising Media | 12 | MKTG1187 | City Campus |
| Creative Advertising Campaigns | 24 | COMM2678 | City Campus |
AND
Year Two of Program
Complete the following Four (4) Courses:
ANDSelect and Complete the following Course OR select and Complete One (1) School Option Course from the list below.
ANDSelect and complete One (1) University Postgraduate Elective to suit your professional area of interest.
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Leading Change in Media and Communication | 12 | MKTG1183 | City Campus |
| Research Methods in Media and Communication | 12 | COMM2930 | City Campus |
| Professional Research Project (Advertising) | 24 | COMM2787 | City Campus |
| Professional Practice | 24 | GRAP2495 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| International Advertising | 12 | MKTG1184 | City Campus |
AND
School Options
School Options
University Postgrad Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Change Communication | 12 | COMM2316 | City Campus |
| Communication for Social Change | 12 | COMM2083 | City Campus |
| Communication Management: Theory and Practice | 12 | COMM1123 | City Campus |
| Community and Civic Engagement | 12 | COMM2761 | City Campus |
| Corporate Writing and Editing | 12 | COMM2667 | City Campus |
| Ethics, Philosophy and Professional Communication | 12 | COMM2057 | City Campus |
| Financial Communication | 12 | COMM2668 | City Campus |
| Health Communication | 12 | COMM2806 | City Campus |
| International Media Collaboration | 12 | COMM2539 | City Campus |
| Political Communication | 12 | COMM2058 | City Campus |
| Professional Placement | 12 | COMM2807 | City Campus |
| Risk and Crisis Communication | 12 | COMM2318 | City Campus |
| Stakeholder Relations and Emergent Media | 12 | COMM1107 | City Campus |
| Wicked Problems: Innovative Solutions | 12 | SOCU2294 | City Campus |
