Master of Advertising - Plan MC249

Master of Advertising - Plan MC249

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Student type:
Entry score:

Not applicable

Duration:
Full-time 2 years
Part-time 4 years
Reduced duration available
Fees:

AU$31,680 (2027 annual)

Next intake:
February, July
Location:
Melbourne City
Entry score:

See admissions

Duration:
Full-time 2 years
Fees:

AU$45,120 (2027 annual)

Next intake:
February, July
Location:
Melbourne City

CRICOS code: 083949D

To graduate you must complete the following. Please note, all courses may not be available each semester.

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete 72 credit points from the following:

Course Title Credit Points Course Code Campus
Advertising Strategy 12 COMM1415 City Campus
Creativity for Advertising 12 COMM1414 City Campus
People and Data 12 COMM2793 City Campus
Creative Advertising Campaigns 24 COMM2678 City Campus
Integrated Advertising Media 12 MKTG1187 City Campus

AND

Complete 24 credit points from the School Options list below to suit your area of professional interest.

AND

Complete 12 credit points from any Approved University Postgrad Elective list.

University Postgrad Elective

Complete 60 credit points from the following:

Course Title Credit Points Course Code Campus
Professional Placement 12 COMM2807 City Campus
Leadership and Corporate Storytelling 12 COMM2679 City Campus
Research Methods in Media and Communication 12 COMM2930 City Campus
Professional Research Project (Advertising) 24 COMM2787 City Campus

AND

Complete 12 credit points from the following OR Complete 12 credit points from the following School Options list:

Course Title Credit Points Course Code Campus
International Advertising 12 MKTG1184 City Campus

AND

Complete 12 credit points from any University Postgraduate Electives to suit your professional area of interest.

School Options

Course Title Credit Points Course Code Campus
Wicked Problems: Innovative Solutions 12 SOCU2294 City Campus
Change Communication 12 COMM2316 City Campus
Communication for Social Change 12 COMM2083 City Campus
Communication Management: Theory and Practice 12 COMM1123 City Campus
Community and Civic Engagement 12 COMM2761 City Campus
Corporate Writing and Editing 12 COMM2667 City Campus
Ethics, Philosophy and Professional Communication 12 COMM2057 City Campus
Business and Governance Concepts for Communication Leaders 12 COMM2668 City Campus
Health Communication 12 COMM2806 City Campus
International Media Collaboration 12 COMM2539 City Campus
Political Communication 12 COMM2058 City Campus
Risk and Crisis Communication 12 COMM2318 City Campus
Stakeholder Relations and Emergent Media 12 COMM1107 City Campus

University Postgrad Elective

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

Learn more about our commitment to Aboriginal and Torres Strait Islander peoples