MASTERS BY COURSEWORK
Master of Advertising
Domestic,International
Plan code:
MC249
Duration:
2 years full-time, 4 years part-time, reduced duration available
2 years full-time
Campus:
City Campus
CRICOS Code:
083949D
Program Structure
To graduate you must complete the following. Please note, all courses may not be available each semester.
Year One of Program
Complete the following Four (4) Courses:
ANDSelect and Complete Two (2) courses from the Approved University Postgrad Elective list to suit your area of professional interest.
Academic advice will be provided to assist you in choosing these electives.University Postgrad Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| People and Data | 12 | COMM2793 | City Campus |
| Advertising Strategy | 24 | COMM2677 | City Campus |
| Integrated Advertising Media | 12 | MKTG1187 | City Campus |
| Creative Advertising Campaigns | 24 | COMM2678 | City Campus |
AND
Year Two of Program
Complete the following Four (4) Courses:
AND{Complete the following One (1) Course
ORSelect and Complete One (1) course from the Approved University Postgrad Elective list to suit your area of professional interest.
Academic advice will be provided to assist you in choosing this elective.University Postgrad Elective }
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Leading Change in Media and Communication | 12 | MKTG1183 | City Campus |
| Critical Enquiry in Media and Communication | 24 | COMM2669 | City Campus |
| Professional Research Project (Advertising) | 24 | COMM2787 | City Campus |
| Professional Practice | 24 | GRAP2495 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| International Advertising | 12 | MKTG1184 | City Campus |
