MASTERS BY COURSEWORK
Master of Marketing
Domestic,International
Plan code:
MC197EXE15
Duration:
2 years full-time or part-time equivalent (or 1.5 years FT or PT equivalent with advanced standing)
2 years full-time
Campus:
City Campus
CRICOS Code:
077512F
Program Structure
To graduate you must complete the following. All courses listed may not be available each semester.
Year One of Program
Complete the following Four (4) Courses:
ANDSelect and Complete Four (4) of the following Option Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Marketing Management | 12 | MKTG1100 | City Campus |
| Consumer Behaviour | 12 | MKTG1101 | City Campus |
| Marketing Communication Strategy | 12 | MKTG1103 | City Campus |
| Marketing Research | 12 | MKTG1104 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Sustainable Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| Customer Experience Design | 12 | MKTG1373 | City Campus |
| Marketing Analytics | 12 | MKTG1474 | City Campus |
| Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
AND
Year Two of Program
Select and Complete Five (5) of the following Option Courses:
ANDComplete the following One (1) Capstone Course:
ANDSelect and Complete Two (2) Courses from any:University Postgrad Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Sustainable Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| Customer Experience Design | 12 | MKTG1373 | City Campus |
| Marketing Analytics | 12 | MKTG1474 | City Campus |
| Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Strategic Marketing | 12 | MKTG1215 | City Campus |
