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MASTERS BY COURSEWORK
Master of Marketing
Domestic,International
Plan code:
MC197EXE15
Duration:
2 years full-time or part-time equivalent (or 1.5 years FT or PT equivalent with advanced standing)
2 years full-time
Campus:
City Campus
CRICOS Code:
077512F
Program Structure
To graduate you must complete the following. All courses listed may not be available each semester.
This program consists of One Hundred Ninety Two credit points
Students admitted to this program plan will be exempted form the following Four (4) Business Enabling Courses on the basis of prior studies as detailed in the Articulation and Pathways section of the program guide:
ANDStage A - Complete the following Four (4) Courses:
ANDStage B - Select and Complete Four (4) of the following Option Courses:
ANDStage C - Complete the following One (1) Core Capstone Course:
ANDSelect and Complete One (1) of the following Option Courses:
ANDSelect and Complete Two (2) Courses from:University Postgrad Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Management 1 - Managing People | 12 | BUSM1162 | City Campus |
| Business and Government in the Global Context | 12 | BUSM3886 | City Campus |
| Global Business and Social Technology: A Case Study Approach | 12 | ISYS1028 | City Campus |
| Accounting for Management Decisions | 12 | ACCT2127 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Marketing Management | 12 | MKTG1100 | City Campus |
| Consumer Behaviour | 12 | MKTG1101 | City Campus |
| Marketing Communication Strategy | 12 | MKTG1103 | City Campus |
| Marketing Research | 12 | MKTG1104 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| The Strategic Value of Design | 12 | MKTG1341 | City Campus |
| Customer Experience Design | 12 | MKTG1373 | City Campus |
| Marketing Analytics | 12 | MKTG1474 | City Campus |
| Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Strategic Marketing | 12 | MKTG1215 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| The Strategic Value of Design | 12 | MKTG1341 | City Campus |
| Customer Experience Design | 12 | MKTG1373 | City Campus |
| Marketing Analytics | 12 | MKTG1474 | City Campus |
| Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
