Master of Marketing

Master of Marketing

POSTGRADUATE

Develop expertise to direct and implementan organisation's marketing strategy.

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Student type:
Mode of study:
On campus and blended learning
Entry score:

Not applicable

Duration:
Full-time 2 years
Part-time 4 years
Reduced duration available
Fees:

AU$32,640 (2023 annual)

Next intake:
February, July
Location:
Melbourne City
Mode of study:
On campus and blended learning
Entry score:

IELTS 6.5

Duration:
Full-time 2 years or 1.5 years accelerated
Fees:

AU$43,200 (2023 annual)

Next intake:
February, July
Location:
Melbourne City

Overview

This in-depth master's degree provides current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing efforts.

Through the Master of Marketing, you will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.

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Shape what’s next for your career in marketing

The future of marketing needs an innovative workforce with the skills to lead. Seize your opportunities for career progression in marketing with a certificate, diploma or degree at RMIT. 

Why study marketing at RMIT?

Improve your skills

Learn how to develop appropriate marketing tactics and strategies for implementation across a range of sectors, while enhancing your understanding of the role marketing plays within an organisation, and its relationship with other critical business areas.

Advance your career

Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government. Equip yourself with a Master of Marketing to help propel you to the front of the pack in this dynamic and exciting industry.

Grow your network

Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing. Students can seek membership with the Australian Marketing Institute, and the Australian Market and Social Research Society to meet marketing professionals.

Four students sitting opposite each other , discussing a project and taking notes

A stimulating learning environment

RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations and group discussions.  You will also have access to online and digital resources through our online learning management system.

What you will study

You will learn how to design and undertake marketing management planning, identify and improve your strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research.

Learn the fundamentals of:

  • Marketing management
  • Consumer behaviour
  • Marketing research
  • Marketing communication strategy
They have been kind enough to provide us with a space, with one-on-one coaching and goal-setting.

Rowena and her team won the 2019 RMIT Fastrack Innovation Challenge, an intensive program wherein students create solutions to real-world problems. Through the challenge, the team discovered RMIT Activator, a supportive space for entrepreneurial students.

Portrait of Rowena Caroline, Master of Marketing at RMIT - Rowena Caroline, Master of Marketing at RMIT
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Learn here, succeed anywhere

At RMIT, we understand the importance of providing students with real-world experiences, and the skills to succeed in a rapidly evolving job market.

The Master of Marketing is accredited by the Australian Marketing Institute, and students and graduates are eligible to apply for membership of the this and the Australian Market and Social Research Society.

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Study entirely online

The Master of Marketing is available at the Melbourne City campus and via online delivery. 

Find out more

Details

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Most students in this degree maintain either full-time or part-time employment.

Classes run in the evening and occasionally on weekends at the Melbourne City campus.

RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations, and group discussions. In addition, you will have access to online and digital resources through an online learning management platform.

Ongoing assessment throughout the semester includes a variety of teaching and learning approaches, including presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.

Blended learning options

Courses offered as part of blended learning programs include a meaningful blend of online, on-campus, and workplace based learning tailored to the type of study you undertake. This learning is active, prioritising tasks that involve exploration and development of skills and knowledge through interaction and engagement.

Online aspects provide positive benefits such as flexibility and adaptability using digital activities and materials, while also strengthening the interaction and connection with timetabled and on-campus experiences such as tutorials, practicals, or workshops.

Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing.

Work-connected and industry-relevant options available for this degree include:

  • Working in a student team as part of the Fastrack Innovation Program. In this elective topic, you will work with mentors to develop and present a solution to a real problem. This form of fast-prototyping is designed so that external organisations can tap into fresh thinking from RMIT students.
  • A Business Internship elective, where you take up a position for one or two days per week for one semester. This position is normally unpaid, and is designed to develop your enterprise skills and increase your overall employability. The must be self-sourced.
  • Business Skills for Start Ups, a topic designed for students interested in starting up their own business.

Not all options may be available to RMIT Online students.

Global study and work is a unique feature of the on-campus degree.

You can combine an overseas travel and cultural experience with coursework completed in intensive mode, and have this credited towards your degree. Students depart during the Australian summer or winter breaks, and are usually undertaken in the final semester of the master degree.

If you are planning to include a study tour as part of your study, you are advised to check that you have the required number of student electives or credit points available.

  • 1.5 years full-time or part-time equivalent (with advanced standing)
  • 2 years full-time or part-time equivalent (without advanced standing)

For further information about advanced standing see Pathways.

  • 1.5 years (with advanced standing)
  • 2 years (without advanced standing)

For further information about advanced standing see Pathways.

The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the learning outcomes.

View the learning outcomes for each stream:

The Master of Marketing comprises five core subjects and a total of eleven elective subjects.

In the first year of this degree, you will undertake four core subjects that span marketing management, consumer behaviour, communication strategy, and market research. You will also select four elective subjects that allow you to hone your understanding of brand strategy, marketing analytics, international marketing, customer experience design, and more. 

In the second year of study, you will complete a total of seven elective subjects -- five from marketing, and two from the wider university postgraduate elective list -- and the capstone subject Strategic Marketing.

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Master of Marketing
Program code: MC197
Title
Location
Duration
Plan code
CRICOS
Master of Marketing
City Campus
2 years full-time or part-time equivalent (or 1.5 years FT or PT equivalent with advanced standing)
MC197EXE15
077512F
Location
City Campus
Duration
2 years full-time or part-time equivalent (or 1.5 years FT or PT equivalent with advanced standing)
Plan code
MC197EXE15
CRICOS
077512F
View plan
Master of Marketing
City Campus
2 years full-time
MC197EXE15
077512F
Location
City Campus
Duration
2 years full-time
Plan code
MC197EXE15
CRICOS
077512F
View plan
Master of Marketing
City Campus
2 years full-time or part-time equivalent
MC197P15
077512F
Location
City Campus
Duration
2 years full-time or part-time equivalent
Plan code
MC197P15
CRICOS
077512F
View plan
Master of Marketing
City Campus
2 years full-time
MC197P15
077512F
Location
City Campus
Duration
2 years full-time
Plan code
MC197P15
CRICOS
077512F
View plan

Note: International student visa holders can only study full-time.

Career

Four people seated at a large office meeting desk, talking into a microphone/telecom unit.

Take your career to the next level

Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles in a range of sectors.

This degree will enhance your ability to:

  • obtain promotion to a more senior position
  • be more effective in a marketing role
  • contribute more to specific marketing activities.

Career destinations include:

  • marketing management
  • brand management and consulting
  • stakeholder engagement and reputation management
  • strategic marketing and consulting
  • product management
  • integrated marketing communication management
  • market research, market modelling, forecasting and analysis
  • pricing and promotions research
  • product testing and product innovation.

According to Job Outlook, the work opportunities for marketing and advertising professionals are projected to grow by 21.7% to 2024. They also estimate that in the most common annual salary in Australia for a marketing, brand and campaign manager is between $100,000 and $120,000.

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Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.

Professional bodies accredit or recognise courses as meeting professional and academic standards deemed to be essential for a new graduate entering into that profession. An accredited course will either enable the graduate to enter directly into a professional qualifications program or provide the graduate with exemptions or credit towards a post university professional qualification.

Statutory accreditation

This type of accreditation is where a statutory body must approve a course of study in order for a graduate to practise in that profession.

Membership

Professional bodies or associations are representative organisations of professions that provide membership and other career development support to its members. Many professional bodies offer membership opportunities for students and new graduates with benefits such as career advice, networking within the profession and access to resources not available through the university. The aim of these benefits is to assist with your transition from university into the profession.

Master of Marketing

Current course accreditations and information about membership and development opportunities for students and graduates.

Australian Marketing Institute (AMI)

Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne and via RMIT Online.)

Membership and opportunities
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer (CPM) qualification
  • Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society (AMSRS)

Membership and opportunities
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate

Admissions

You need to satisfy all of the following entry requirements to be considered for entry into this degree.

2 year duration

  • An Australian bachelor degree (or equivalent) in any discipline from a recognised tertiary institution.

1.5 year duration  

  • An Australian bachelor degree (or equivalent), or higher-level qualification, in a business or related discipline from a recognised tertiary* 

    OR
  • The RMIT Graduate Certificate in Marketing^.

*Qualification must have been completed within the last 10 years.

^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree. 

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

You need to satisfy all of the following requirements to be considered for entry into this degree.

2 year duration

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline from a recognised tertiary institution.

1.5 year duration

You must have successfully completed:

An Australian Bachelor degree, (or equivalent overseas qualification) or higher level qualification in a business (or related) discipline from a recognised tertiary institution*.

OR

The RMIT Graduate Certificate in Marketing^.

*Qualification must have been completed within the last 10 years.

^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.

Pathways

The Graduate Certificate in Marketing is a pathway to the Master of Marketing. 
 
Upon successful completion of the Graduate Certificate in Marketing you can continue your studies in the Master of Marketing and receive 48 credit points worth of credit (equivalent to one semester of full-time study) for courses completed in the Graduate Certificate in Marketing.

Masters advanced standing

If you have successfully completed one of the following qualifications within the last 10 years with a major in a business or related discipline, you may be eligible for advanced standing as follows:

Qualification level Masters exemptions offered Remaining program duration*
Bachelor degree (AQF level 7)   48 credit points (equivalent to one semester of full-time study) 144 credit points (equivalent to three semesters of full-time study)
Bachelor degree (Honours) (AQF level 8) Up to 96 credit points (equivalent to two semesters of full-time study) 96 credit points (equivalent to two semesters of full-time study)
Graduate Certificate (AQF level 8)   48 credit points (equivalent to one semester of full-time study) 144 credit points (equivalent to three semesters of full-time study)
Graduate Diploma (AQF level 8)   Up to 96 credit points (equivalent to two semesters of full-time study) 96 credit points (equivalent to two semesters of full-time study)
Master degree (AQF level 9)   Up to 96 credit points (equivalent to two semesters of full-time study) 96 credit points (equivalent to two semesters of full time study)

The Australian Qualifications Framework (AQF) is the national policy for Australian qualifications in vocational and higher education.

Credit and recognition of prior learning

Applicants with a bachelor degree (honours), graduate certificate, graduate diploma or masters qualification majoring in a different discipline may also be eligible for credit transfer of up to 48 credit points (equivalent to one semester full time study).

Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.

Upon successful completion of this masters degree, you may be eligible to undertake further studies in related programs at RMIT University, including postgraduate research programs, subject to the program's entrance requirements.

When you successfully complete the Graduate Certificate in Marketing you are guaranteed entry into the Master of International Business with 1 semester of advanced standing (equivalent to 48 credit points).

Alternatively, you can gain entry into this degree from a range of RMIT undergraduate programs.

Master Advanced Standing

If you have successfully completed one of the following qualifications within the last 10 years with a major in a business or related discipline, you may be eligible for advanced standing as follows:

Qualification level Advanced standing Remaining program duration
Bachelor degree (AQF level 7) 48 credit points (equivalent to one semester full time study) 144 credit points (equivalent to three semesters full time study)
Bachelor honours degree (AQF level 8) 96 credit points (equivalent to two semesters full time study) 96 credit points (equivalent to two semesters full time study)
Graduate certificate (AQF level 8) 48 credit points (equivalent to one semester full time study) 144 credit points (equivalent to three semesters full time study)
Graduate diploma (AQF level 8) 96 credit points (equivalent to two semesters full time study) 96 credit points (equivalent to two semesters full time study)

The Australian Qualifications Framework (AQF) is the national policy for Australian qualifications in vocational and higher education.

When you are submitting an application, please indicate that you want to be considered for credit.

Credits

Applicants with a bachelor honours degree, graduate certificate, graduate diploma or masters degree qualification majoring in a different discipline may also be eligible for credit transfer of up to 48 credit points (equivalent to one semester full time study).

When you are submitting an application, please indicate that you want to be considered for credit and provide detailed course syllabus (also known as course outline), outlining volume of learning, course content and weekly topics, learning objectives/outcomes, assessment types and weightings, and reference to the learning resources.

Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.

Upon successful completion of this degree, you may be eligible for entry into an RMIT Masters by Research or Doctoral (PhD) program.

Fees

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2023 indicative fees

  • Full-fee places: AU$32,640.

Additional expenses

  • Student services and amenities fee (SSAF): AU$326 maximum fee for 2023*.
  • Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment*

Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.

*Fees are adjusted on an annual basis and these fees should only be used as a guide.

Defer your payment

This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.

Paying your fees and applying for refunds

For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2023 is $326. 

For more information about calculating your actual SSAF see Paying SSAF.

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.

FEE-HELP loans

Eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.

SA-HELP Loans

You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.

For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.

This program is approved for income support.

You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.

If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or Services Australia for further information about student income support entitlements, your eligibility and how to apply.

You may be eligible to apply for income tax deductions for education expenses linked to your employment.

See the Australian Taxation Office (ATO) for more information.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

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The annual tuition fee for 2023 is AU$43,200.

The total indicative tuition fee for 2023 commencement is AU$86,400 (full 2 year program plan MC197P15).

For students who meet the entry requirements for the 1.5 years program (program plan MC197EXE15), the total indicative tuition fee for 2023 commencement is AU$65,280.

If you do not meet the entry requirements, you will be offered a place in the full two year program.

In addition to tuition fees you also need to pay for:

You also need to account for your living expenses. Estimate the cost of living in Melbourne.

Find out more details about how fees are calculated and the expected annual increase.

Applying for refunds

Find information on how to apply for a refund as a continuing international student.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information