Master of Marketing
Student type:
Quick facts
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Entry score
Not applicable
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Duration
Full-time 1.5 years or Part-time equivalent, Part-time 2 years intensive -
Location
Melbourne City -
Fees
AU$32,640 (2022 annual)
Next intake
February, JulyEntry score
IELTS 6.5
Duration
Full-time 2 years or 1.5 years acceleratedLocation
Melbourne City
Overview
Take your career to the next level
Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles in a range of sectors.
Shape what’s next for your career in marketing
The future of marketing needs an innovative workforce with the skills to lead. Seize your opportunities for career progression in marketing with a certificate, diploma or degree at RMIT.
A stimulating learning environment
RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations and group discussions. You will also have access to online and digital resources through our online learning management system.
Rowena and her team won the 2019 RMIT Fastrack Innovation Challenge, an intensive program wherein students create solutions to real-world problems. Through the challenge, the team discovered RMIT Activator, a supportive space for entrepreneurial students.
They have been kind enough to provide us with a space, with one-on-one coaching and goal-setting.
Rowena Caroline, Master of Marketing
Learn here, succeed anywhere
At RMIT, we understand the importance of providing students with real-world experiences, and the skills to succeed in a rapidly evolving job market.
The Master of Marketing is accredited by the Australian Marketing Institute, and students and graduates are eligible to apply for membership of the this and the Australian Market and Social Research Society.
Study entirely online
The Master of Marketing is available at the Melbourne City campus and via online delivery.
Details
An in-depth degree providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing effort.
You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.
Most students in this degree maintain either full-time or part-time employment.
Classes run in the evening and occasionally on weekends at the Melbourne City campus.
RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations, and group discussions. In addition, you will have access to online and digital resources through an online learning management platform.
Ongoing assessment throughout the semester includes a variety of teaching and learning approaches, including presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.
Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing.
Work-connected and industry-relevant options available for this degree include:
- Working in a student team as part of the Fastrack Innovation Program. In this elective topic, you will work with mentors to develop and present a solution to a real problem. This form of fast-prototyping is designed so that external organisations can tap into fresh thinking from RMIT students.
- A Business Internship elective, where you take up a position for one or two days per week for one semester. This position is normally unpaid, and is designed to develop your enterprise skills and increase your overall employability. The must be self-sourced.
- Business Skills for Start Ups, a topic designed for students interested in starting up their own business.
Not all options may be available to RMIT Online students.
Global study and work is a unique feature of the on-campus degree. You can combine an overseas travel and cultural experience with coursework completed in intensive mode, and have this credited towards your degree. Students depart during the Australian summer or winter breaks, and are usually undertaken in the final semester of the master degree.
If you are planning to include a study tour as part of your study, you are advised to check that you have the required number of student electives or credit points available.
- 1.5 years full-time (with advanced standing)
- 2 years full-time (without advanced standing)
The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the learning outcomes.
View the learning outcomes for each stream:
Choose a program structure
Choose a program structure
Program code: MC197
Program plans
Plans are variations offered for a program such as specialisations, modes of delivery, or location. Browse a plan to see the courses our students are currently studying.
MC197EXE15
Melbourne City Campus, Full-time 1.5 years or Part-time equivalent
Program plans
Plans are variations offered for a program such as specialisations, modes of delivery, or location. Browse a plan to see the courses our students are currently studying.
MC197EXE15
Melbourne City Campus, Full-time 1.5 years CRICOS 077512F
MC197P15
Melbourne City Campus, Full-time 2 years CRICOS 077512F
Career
This degree will enhance your ability to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to specific marketing activities.
Career destinations include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- integrated marketing communication management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation.
According to Job Outlook, the work opportunities for marketing and advertising professionals are projected to grow by 21.7% to 2024. They also estimate that in the most common annual salary in Australia for a marketing, brand and campaign manager is between $100,000 and $120,000.
Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.
Professional bodies accredit or recognise courses as meeting professional and academic standards deemed to be essential for a new graduate entering into that profession. An accredited course will either enable the graduate to enter directly into a professional qualifications program or provide the graduate with exemptions or credit towards a post university professional qualification.
Statutory accreditation
This type of accreditation is where a statutory body must approve a course of study in order for a graduate to practise in that profession.
Membership
Professional bodies or associations are representative organisations of professions that provide membership and other career development support to its members. Many professional bodies offer membership opportunities for students and new graduates with benefits such as career advice, networking within the profession and access to resources not available through the university. The aim of these benefits is to assist with your transition from university into the profession.
Master of Marketing
Current course accreditations and information about membership and development opportunities for students and graduates.
Australian Marketing Institute (AMI)
Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne and via RMIT Online.)
Membership and opportunities
- Students eligible for membership category: Student
- Graduates eligible for membership category: Graduate
- Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer (CPM) qualification
- Graduates eligible for a letter of reference from AMI for prospective employers
Visit the Australian Marketing Institute website
Australian Market and Social Research Society (AMSRS)
Membership and opportunities
- Students eligible for membership category: Student
- Graduates eligible for membership category: Associate
Visit the Australian Market and Social Research Society website
Admissions
- An Australian bachelor degree or equivalent, or higher level qualification, in a business (or related) discipline from a recognised tertiary institution completed within the last 10 years; or
- An Australian bachelor degree or equivalent in any discipline from a recognised tertiary institution completed within the last 10 years and a minimum of three years full-time equivalent management experience*; or
- The RMIT Graduate Certificate in Marketing^.
* Applicants will be required to submit a curriculum vitae (CV).
^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.
2 year duration
You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline from a recognised tertiary institution.
1.5 year duration
You must have successfully completed:
An Australian Bachelor degree, (or equivalent overseas qualification) or higher level qualification in a business (or related) discipline from a recognised tertiary institution completed within the last 10 years.
OR
An Australian bachelor degree (or equivalent overseas qualification) in any discipline from a recognised tertiary institution completed within the last 10 years and a minimum of three years full-time equivalent management experience*.
OR
The RMIT Graduate Certificate in Marketing^.
* Applicants will be required to submit a curriculum vitae (CV).
^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.
Entry requirements
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.
Pathways
Advanced standing
If you have completed an Australian bachelor degree or equivalent, or higher level qualification, in a business (or related) discipline from a recognised tertiary institution, you will receive exemptions from the four business enabling courses.
Masters exemptions
If you have successfully completed one of the following qualifications you will be eligible for exemptions as detailed in the table below.
The masters exemptions listed indicate the maximum exemptions offered, including advanced standing and courses where content matches previous study.
| Qualification level | Masters exemptions offered | Remaining program duration* |
|---|---|---|
| Bachelor degree (AQF level 7) - any discipline and a minimum of three years full-time equivalent management experience | 48 credit points (equivalent to one semester [6 months] of full-time study) | 144 credit points (equivalent to three semesters [1.5 years] of full-time study) |
| Bachelor degree (AQF level 7) - business-related discipline | 48 credit points (equivalent to one semester [6 months] of full-time study) | 144 credit points (equivalent to three semesters [1.5 years] of full-time study) |
| Bachelor degree (Honours) (AQF level 8) - business-related discipline | 48 credit points (equivalent to one semester [6 months] of full-time study) | 144 credit points (equivalent to three semesters [1.5 years] of full-time study) |
| Graduate Certificate (AQF level 8) - in the same discipline | Up to 96 credit points (equivalent to two semesters [1 year] of full-time study) | 96 credit points (equivalent to two semesters [1 year] of full-time study) |
| Graduate Diploma (AQF level 8) - in the same discipline | Up to 120 credit points (equivalent to two-and-a-half semesters [1.5 years] of full-time study) | Up to 96 credit points (equivalent to two semesters [1 year] of full-time study) |
| Master degree (AQF level 9) - business-related discipline | Up to 120 credit points (equivalent to two-and-a-half semesters [1.5 years] of full-time study) | Up to 96 credit points (equivalent to two semesters [1 year] of full time study) |
* Duration indicated is the normal study duration; for some programs spring and summer semesters may be offered, reducing the study time.
If you have a major in a non-business discipline and do meet the management experience requirement, you will begin your studies at graduate certificate level. The graduate certificate provides an entry pathway that considers non-managerial work experience and tertiary studies other than in a business-related discipline.
Upon successful completion of the Graduate Certificate in Marketing you will be admitted to the Master program, which requires the successful completion of further courses.
Credit
You may also be eligible for further credit. Learn more about eligibility for credit transfer and recognition of prior learning.
Exemptions from this program will be assessed consistent with the principles of the RMIT Credit Policy.
When you successfully complete the Graduate Certificate in Marketing you are guaranteed entry into the Master of International Business with 1 semester of advanced standing (equivalent to 48 credit points).
Same discipline exemptions
If you have successfully completed an Australian Bachelor degree (or equivalent) or higher level qualification in a Business (or related) discipline, you will be eligible for same discipline exemptions with 1 semester of advanced standing (equivalent to 48 credit points).
Alternatively, you can gain entry from a range of RMIT undergraduate programs.
Business research programs are offered at Master and Doctoral level.
Find out if you are eligible for credit transfer and recognition of prior learning.
Fees
2022 indicative fees
Full-fee places: AU$32,640.
Additional expenses
- Student services and amenities fee (SSAF): AU$315 maximum fee for 2022.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Defer your payment
This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Learn more about fees for postgraduate study.
Payments and refunds
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
Eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
How does a HELP loan work?
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
This program is approved for income support.
You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.
If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or Services Australia for further information about student income support entitlements, your eligibility and how to apply.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2022 is $315.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
The annual tuition fee for 2022 is AU$42,240.
The total indicative tuition fee for 2022 commencement is AU$85,440 (full 2 year program plan MC197P15).
For students who meet the entry requirements for the 1.5 years program (program plan MC197EXE15), the total indicative tuition fee for 2022 commencement is AU$63,840.
If you do not meet the entry requirements, you will be offered a place in the full two year program.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.
Applying for refunds
For information on how to apply for a refund as a continuing international student, please see Refunds.
Looking for answers or more general infomation?
For frequently asked questions or how to find more information regarding applications and enrolments, fees, student support services, university policies and more, please visit our Frequently Asked Questions.