Online Master of Marketing

Online Master of Marketing

POSTGRADUATE

100% online and accelerated

Student type:
Learning mode:
Entry score:

See admissions

Duration:
12 courses (2 years part-time)*
16 courses (2.7 years part-time)
Fees:

AU$33,600^ (2025 annual)

Next intake:
5 May 2025
Location:
Online
Learning mode:
Entry score:

See admissions

Duration:
12 courses (2 years part-time)*
16 courses (2.7 years part-time)
Fees:

AU$33,600^ (2025 annual)

Next intake:
5 May 2025
Location:
Online

Please use plan code MC197O in the application system for this degree.

Gain a deep understanding of marketing principles that enable you to navigate today’s complex business environment. Prepare to make a lasting impact through data-driven decision-making and strategic planning.

Man wearing suit, talking  to interviewer, off camera

Next intake
13 January 2025

Applications close for next intake

9 Dec 2024

Future intakes

  • March
  • May
  • July
  • September
  • October

Program overview

Why study the Master of Marketing online?

Learn to apply proven marketing theory

Develop strategic expertise, and the capability to plan, direct, implement and improve marketing campaigns, and apply them where it counts.

Stay relevant in rapidly changing industry

Learn fundamental marketing principles to become an effective marketing expert as the landscape continues to shift.

An Australian Marketing Institute (AMI) accredited course

Students and graduates are eligible to apply for membership of the AMI and the Australian Market and Social Research Society.

Gain essential skills and insights to thrive in the dynamic world of marketing. You’ll learn to analyse customer needs and apply the marketing mix to create competitive strategies.

Delve into consumer behaviour to understand the motivations driving purchasing decisions and apply these insights to real-world scenarios.

You’ll master integrated marketing communication techniques to build strong brand equity and develop effective, ethical messaging.

Additionally, you’ll explore the fundamentals of marketing research, uncover the nuances of product innovation, and leverage data analytics to inform your decision-making. 

By the end of your studies, you’ll not only have a comprehensive understanding of marketing principles but also the critical thinking, teamwork, and presentation skills needed to make an impactful contribution in your future career.

By the end of this course you’ll be able to: 

  • Demonstrate a broad, critical and practical understanding of contemporary marketing issues and practices in business
  • Evaluate the role of marketing and its relationship with other functional areas of business to create customer value
  • Identify and critically analyse marketing problems and design appropriate marketing strategies and tactics to solve such problems
  • Apply marketing expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort
  • Apply innovative thinking and creativity approaches to effectively address marketing problems and build market-based assets
  • Apply research principles and methods to design innovative options and solutions for, and make reasoned judgments about, problems and issues in contemporary business practice.
  • Apply and integrate professional theory with practice in authentic Work Integrated Learning (WIL) contexts, professional contexts and industry settings.

Career Outlook

Take a closer look at the opportunities available with a career in marketing.

This degree will deliver specialist knowledge to prepare you for a career in marketing. Career pathways include:

  • marketing management
  • brand management and consulting
  • stakeholder engagement and reputation management
  • strategic marketing and consulting
  • product management
  • communications management
  • market research, market modelling, forecasting and analysis
  • pricing and promotions research
  • product testing and product innovation

Why choose RMIT Online

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Course structure

Gain a comprehensive understanding of the core principles and strategies that drive successful marketing practices across various sectors. Manage the marketing mix, analyse consumer behaviour, and develop effective marketing communication strategies.

You’ll also cover key areas such as brand strategy, product innovation, interactive marketing, and services marketing, equipping you with practical skills to address real-world challenges. 

Subjects in this degree

Year 1

  • MKTG1390 Marketing Management
  • MKTG1391 Consumer Behaviour 
  • MKTG1392 Marketing Communication Strategy
  • MKTG1395 Marketing Research 

AND 

Select and complete four (4) of the following option courses:

  • MKTG1398 Product Innovation
  • MKTG1399 Interactive Marketing
  • MTKG1396 Services Marketing
  • MTKG1400 Brand Strategy
  • MTKG1394 Sustainable Marketing
  • MTKG1393 Business and Network Marketing
  • MTKG1401 Customer Experience Design
  • MTKG1475 Marketing Analytics
  • MKTG1473 Advanced Digital Marketing
  • MKTG1478 Marketing Technologies
  • BUSM4587 International Marketing  

Year 2

Select and complete five (5) of the following option courses:

  • MKTG1398 Product Innovation
  • MKTG1399 Interactive Marketing 
  • MTKG1396 Services Marketing
  • MTKG1400 Brand Strategy
  • MTKG1394 Sustainable Marketing
  • MTKG1393 Business and Network Marketing 
  • MTKG1401 Customer Experience Design
  • MTKG1475 Marketing Analytics
  • MKTG1473 Advanced Digital Marketing
  • MKTG1478 Marketing Technologies
  • BUSM4587 International Marketing

AND

Complete the following Capstone course:

  • MKTG1397 Strategic Marketing  

AND

Select and complete two (2) courses from any University Postgraduate Elective 

Individual subject details

Course overview

This is an introductory course which examines marketing as both an activity concerned with managing specific variables related to the marketing mix and as a philosophy guided by a consumer-orientation.

Learning outcomes

  • Evaluate and synthesise information of customer needs and expectations from various sources and experiences
  • Compare and contrast the market segmentation and positioning strategy from both theorist and practitioner perspectives to critically appreciate the benefits
  • Use marketing mix tools to analyse marketing situation and position products for maximum competitive advantage in the marketplace
  • Demonstrate an awareness of ethical, social and cultural issues within a marketing context and their importance in the exercise of professional skills and responsibilities.
  • Develop multiple management skills including critical thinking, working in a group environment, oral and written presentation skills to be successful in marketing management positions.

Course overview

All organisations have consumers who ultimately seek, purchase, evaluate, use and dispose of products and services that they expect will satisfy their personal needs.

This course provides the foundation for understanding the motivations and behaviours influencing customers, which is an essential pre-requisite to the development of effective Marketing and Corporate strategy.

In the context of a decision making model, this course will explore the internal, external and situational influences driving the what, where, when, why and how of Consumer Behaviour.

Learning outcomes

  • Explore and compare the core theories of consumer behaviour in both consumer and organisational markets
  • Apply and demonstrate theories to real world marketing situations by profiling and identifying marketing segments
  • Appraise models of Consumer Behaviour and determine their relevance to particular marketing situations
  • Apply and enhance abilities to input this knowledge in the marketing planning process, particularly in market segmentation, positioning, and marketing mix development
  • Critique the theoretical perspectives associated with consumer decision making, including recognising cognitive biases and heuristics
  • Apply analytical skills in assessing advanced literature in the field of consumer research and critically reflect on your personal writing practices as it relates to the evidence from research. 

Course overview

This course emphasises a strategic planning perspective and provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications.

A major focus of the course will be on communication techniques that lead to the establishment of strong brand equity.

Learning outcomes

  • Outline the components of the integrated marketing communications planning process and demonstrate the strategic interaction between these aspects and their relationship to the marketing plan
  • Critically assess and apply integrated marketing communication theories and practices to identify appropriate target audiences, suitable objectives, and contextually appropriate communication approaches that build brand equity
  • Design ethically appropriate creative messages that reflect suitable positioning and which affect (target audience) behaviour through interrelated marketing communication activities
  • Evaluate markets in various forms in order to identify strategically appropriate communication channels that permit effective media utilisation and planning. 

Course overview

Marketing Research focuses on developing knowledge and skills that are practical in nature yet grounded in theory.

In this course, you will concentrate on learning theory to assist in applying appropriate tools and techniques, diagnosing suitable methods and approaches, and applying these to a contemporary workplace situation.

The overall objective of the course is to provide you with the capability to effectively plan and manage marketing research projects as well as conduct basic data analysis.

The course also aims to provide a foundation for higher-level courses requiring quantitative and qualitative analysis.

Learning outcomes

  • Critique and propose how marketing research can be conducted and managed by both clients and suppliers for optimum results for stakeholders
  • Critically analyse the advantages and disadvantages of different types of research designs, data collection, and sampling methods
  • Design a marketing research plan that will achieve the research objectives of the organisation
  • Assess the overall quality of a marketing research project and its usefulness in the marketing decision making process. 

Course overview

This course provides a comprehensive understanding of product management including, but not limited to, new product development, service innovation, user-interface design, managing the product portfolio, product-line extensions, understanding buyer’s reactions to innovations, and creating an innovative culture.

This course will provide you with a basis to improve new product launch rates across different industry contexts, including business-to-consumer and business-to-business, “product” contexts and global contexts.

Learning outcomes

  • Use appropriate theoretical frameworks and models to evaluate product innovation situations and develop strategies and tactics
  • Evaluate the important relationship between marketing strategy choices and new product development decisions within an organisational context
  • Critique the role of the marketer in fostering new product development and the ways in which they motivate others in the organisation to contribute to the process
  • Source and critically analyse information about the market environment and consumers and use it to inform product development decisions and strategy
  • Apply creative processes that foster idea generation, concept formation and product launch strategies
  • Apply analytical techniques in assessing the strengths and weaknesses of the new product development process in an organisation context.

Course overview

In this course you will develop a deep understanding of what interactive marketing entails.

Through participating in activities, you will learn about what the defining elements are of interactive marketing, how these elements facilitate a mutual exchange of information between marketer and consumer, how these elements are used to identify consumer needs and to foster relationships, and how these elements can inform strategies to fulfil consumers’ needs.

You will apply this gained understanding through identifying and creating a successful consumer-centred interactive marketing strategy.

Learning outcomes

  • Identify the elements that define a successful consumer-centred interactive marketing strategy
  • Source and critically analyse information about the market context and consumers and use it selectively to inform interactive marketing strategies and tactics for businesses.
  • Use appropriate knowledge and concepts to identify and evaluate consumer-centred interactive marketing opportunities for businesses
  • Develop and implement selected interactive marketing elements in a real-life business context
  • Critically analyse the strengths and weaknesses of interactive marketing tactics to evaluate their success.

Course overview

This course will equip you with the knowledge and skillsets necessary to work as an effective executive in the service economy.

The course will examine the characteristics of service, recognise the unique challenges involved in service provision and strategies to manage, innovate, communicate and implement service solutions successfully that are appropriate to various stakeholders.

Specifically, this course requires you to leverage on evidence-based information and research to critically analyse service issues and opportunities in order to design innovative service solutions.

Learning outcomes

  • Apply relevant service theories, models and frameworks to evaluate business situations
  • Develop appropriate service strategies and tactics to improve business outcomes
  • Demonstrate critical and innovative thinking to evaluate alternative service strategies and in doing so, find an effective solution that best benefits various stakeholders
  • Draw on appropriate data sources through your research effort to justify your service solutions to a business strategy
  • Implement and manage service solutions that benefit various stakeholders
  • Communicate your service solutions at a high standard, that is, within the conventions of academic standards at a master's degree level. 

Course overview

Brand management is a key topic for your degree and your career as professional marketers. Brands represent the most important asset a firm has and are therefore crucial to creating lasting value.

This course will focus on the management of brands, including evaluating, developing and building brands, and measuring brand performance and the impact of digital media on brands.

You will also focus on how marketers manage brand meaning and value and develop brand strategies across a variety of business services. Close attention will be paid to the role customers and other stakeholders play in creating brand meaning and value.

Learning outcomes

  • Apply relevant branding theories, models and frameworks to evaluate business situations
  • Develop appropriate branding strategies and tactics to improve business outcomes
  • Demonstrate critical and innovative thinking to evaluate alternative branding strategies and in doing so, find an effective solution that best benefit various stakeholders
  • Draw on appropriate data sources through your research to justify your branding strategies in the context of business strategy
  • Communicate your branding strategies and solutions at a high standard, that is, within the conventions of academic standards at a master's degree level.

Course overview

This course centres on the increasingly crucial role of sustainable marketing within modern organisations, addressing environmental challenges and promoting sustainable business practices. It is crafted to provide you with the skills and knowledge necessary to implement and innovate sustainable marketing strategies effectively.

Focusing on the broader impact of marketing beyond its traditional commercial confines, the course explores how marketing principles can be adapted to support environmental sustainability and ethical business operations.

The curriculum encompasses a thorough analysis of contemporary sustainable marketing practices, the development of strategic sustainability-focused campaigns, and an examination of the latest trends in the field. This comprehensive approach ensures you are well-prepared to contribute to and shape the evolving landscape of sustainable marketing in diverse organisational settings.

Learning outcomes

  • Apply a range of sustainable marketing principles that promote positive environmental and ethical practices across business and government sectors
  • Apply sustainable marketing tools and frameworks that have the capacity to measure and monitor the value of strategic sustainable marketing initiatives
  • Utilise the tools presented in the course to assess the responsibilities, challenges and opportunities that sustainability issues present the organisation and its leaders
  • Design sustainable marketing initiatives that promote value for core stakeholders who are representative of business, government, and community members
  • Strategically link theoretical frameworks with practical solutions to the sustainability issues confronting business, government, and the community
  • Develop, present and articulate practical solutions to pressing sustainability issues. 

Course overview

The focus of this course is business and network marketing, looking at how value is created internally and through the network in order to compete effectively in business markets. This involves understanding the nature of value exchanges and the business relationships.

In today’s competitive environment, effective relationships and value creation depends on firms acting in networks of relationships between suppliers, distributors, customers and other stakeholders, in order to access or mutually develop key resources and competences.

The course is both descriptive and practically-based and provides you with the opportunity to investigate and analyse key strategies and activities in business markets.

Learning outcomes

  • Apply business marketing theories and models to analyse the behaviours and needs of organisational customers
  • Critically analyse and evaluate business relationships, networks, and business marketing strategy to develop business marketing solutions
  • Use a network approach to identify, develop and present marketing opportunities and solutions
  • Critically evaluate and discuss the links between core competences, value creation and value delivery to create integrated business marketing outcomes
  • Write about, discuss and present on business marketing phenomena and network marketing within the conventions of academic standards at a master's degree level.

Course overview

This is a course that integrates knowledge and skills from various disciplines such as branding, design thinking, consumer behaviour, services marketing, market research and strategy.

A new generation of businesses has a fresh trick up their sleeve: they are focusing on the customer experience in both their product/service design and business model. These leading companies combine top-down, strategy-driven assessments and bottom-up, data driven insights to gain competitive advantage through customer experience.

This course offers the necessary knowledge and skills to allow you to create and implement meaningful experiences.

Learning outcomes

  • Demonstrate a broad, critical and practical understanding of customer experience and practices in business
  • Apply innovative design thinking and creativity approaches to effectively address experiential marketing problems
  • Apply research principles to draw on appropriate data sources through primary and secondary research to define problems and create solutions that supports sustainable business strategies
  • Create a CX strategy that integrates all elements of customer experience design, to allow for sustainable competitive advantage
  • Apply conceptual and practical knowledge on customer experience to planning, implementing, and monitoring solutions for real customer experience problems
  • Write about, discuss and present on consumer experience phenomena within the conventions of academic standards at a master's degree level. 

Course overview

The aim of this course is to expose students to the application and presentation of analytical and statistical methods to solve marketing problems. Businesses today make marketing decisions that are driven by insights gained from the analysis of data. Especially, marketers nowadays have access to unparalleled data on opinions and behaviour from the digital marketing environment. These data used by marketers for decision-making come from various sources.

At a broad level, these data can be classified into two main types: structured data that come in numerical format, and unstructured data such as text, audio, and video. Furthermore, because of the scale, these data are called “Big Data” with principal characteristics of high volume, high velocity, and high variety. Therefore, data-driven marketing decisions require a different kind of understanding, a new set of skills, and a unique mindset to deal with ever-increasing influx of information.

This course will offer theoretical understanding of data to explain and explore the changes taking place in marketing. Also, the course will expose students to necessary tools and techniques to collect, summarise, visualise, and analyse different types of marketing data. Finally, the course will provide hands-on exercises to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modelling techniques.

Learning outcomes

  • Critically analyse and interpret the role of analytical techniques, software tools, and empirical modelling in enhancing firms’ marketing decision-making
  • Demonstrate the use of software tools in applying empirical skills to solve marketing problems using data driven approach
  • Design and conduct field experiments for causal inference
  • Apply techniques of marketing data collection, synthesise raw data using data summary, data visualisation, and data analysis, and interpret the results to convey marketing insights to specialist and non-specialist audiences
  • Apply content analysis to engage in social listening
  • Analyse critically the logic of optimisation and attribution in marketing analytics. 

Course overview

This course will help students to make sense of the digital marketing landscape that has become more complex than ever. The holy grail of any marketing problem, “delivering the right message to the right audience at the right time”, that was promised by digital media and digital channels soon turned out to be a distant dream for marketers.

Even though the digital marketing environment provides unparalleled and unlimited data on various aspects of consumer behaviour, it fails to live up to the expectation of marketers due to its increased complexity. 

The objective of this course is to understand such complexities in the digital marketing environment through the lenses of conceptual framework, quantitative skill development, and practical application using various online marketing data to unravel the true underlying consumer and firm behaviour.

Learning outcomes

  • Critically analyse and interpret the complexity of the digital marketing environment and apply theories to describe and explain a specific digital marketing problem to specialist and non-specialist audiences
  • Research and justify the proposed solutions to managerially relevant digital marketing problems faced by the firms
  • Apply quantitative skills to critically analyse the relevance and limitation of the online data to explain the behaviours of customers and firms in a digital marketing environment
  • Interpret and analyse the significance and several ways of managing and monitoring online customer experience in a complex digital marketing environment
  • Reflect on concepts, tools, techniques, models, and experimental designs to address various digital marketing problems.

Course overview

The course provides a holistic understanding of the emerging marketing technology (MarTech) landscape, including the data, technology and platform ecosystem.

By understanding the trends driving that landscape, marketing leaders will be open to ‘emerging technologies’ and be able to identify the value and relevance of MarTech to organisations, i.e. a Market Landscape Analysis report with Concept Map.

The focus of the course is on developing proposals for implementating suitable MarTech stack use cases, which will enable students to achieve marketing objectives. 

Upon completion of this course, students should be able to understand the emerging marketing technology landscape, the drivers and barriers to the digital transformation of marketing functions, and be able to recommend solutions that provide value to the business and its stakeholders.

Learning outcomes

  • Assess the emerging marketing technology (MarTech) landscape, in relation to the data, technology and platform ecosystem, as well as the trends driving that landscape
  • Identify the value and relevance of MarTech to organisations
  • Formulate a plan to prioritise the benefits and features of a MarTech stack to achieve marketing objectives
  • Evaluate the implementation requirements and issues of different MarTech use cases. 

Course overview

This course extends what you have learned in introductory marketing to the broader international marketing environment. It introduces you to an advanced understanding of the international marketing environment, the international marketing mix, and international marketing strategy.

You will gain a critical understanding of the role and importance of international marketing to the firm through analyses of all elements of the international marketing environment.

You will explore and assess an international marketing strategy and apply principles of international marketing management to the international marketing mix through real-life business cases and contexts.

Learning outcomes

  • Identify and explore the salient factors applicable to internationalised and globalised business organisations to operate successfully
  • Apply appropriate international marketing frameworks and models to evaluate the macro-environment and develop strategies and tactics for successful internationalisation
  • Compare and contrast different cases of market internationalisation to identify the particular challenges of each context
  • Source, select and critically analyse information about the international market environment to advise international marketing strategy
  • Apply theoretical frameworks and analytical skills to assess the strengths and weaknesses of the international marketing environment
  • Create an international marketing plan capable of addressing the major challenges of a firm undergoing internationalisation.

Course overview

This course culminates and extends what you have learned in previous courses.

In Strategic Marketing we will apply theories and concepts to real-life business cases and contexts. We focus on understanding, measuring and managing business success factors from a strategic marketing perspective. In doing so, we use principles of strategy and learn how to deal with market challenges and how to take advantage of market opportunities to support business success.

In this process, we will train critical thinking and creative thinking as fundamental capabilities for strategic marketers and decision makers. 
 
Specifically, you will understand the way the internal and external environment shape strategic marketing decisions and implementation considerations. For example, insights into a focal company, potential customers, competitors, collaborators and contextual dynamics will enable the identification of strategic implications and potentialities.

This course will also require you to build evidence-driven arguments and combine these with innovative solutions, demonstrating critical and creative thinking with regards to strategic marketing issues and opportunities.

Learning outcomes

  • Gather data and critically assess a specific context from a strategic marketing perspective, to identify and prioritise key marketing issues and opportunities
  • Draw on the literature and effectively use research insights, tools and evidence to support your argumentation
  • Set effective strategic marketing objectives and use meaningful performance indicators to link to other internal and/or external areas
  • Demonstrate creative, critical and ethical thinking through the development of alternative strategic marketing solutions, to support effective strategic marketing decisions that benefit relevant stakeholders
  • Demonstrate how to implement and control strategic marketing solutions, while effectively managing stakeholders
  • Collaborate with industry to combine theoretical knowledge with practical application to understand how to identify, assess and select strategies with regards to various relevant organisational contexts. 

Get more information about what you will learn in each of these courses.

Admissions requirements

Master of Marketing (12 courses)

To be eligible for the 12-course Master of Marketing, you must have:

  • An Australian bachelor's degree or equivalent in a business or related discipline from a recognised tertiary institution*.
Master of Marketing (16 courses)

To be eligible for the 16-course Master of Marketing, you must have:

  • An Australian bachelor's degree or equivalent in  any discipline from a recognised tertiary institution*,
    or
  • An Australian bachelor's degree (or equivalent overseas qualification), or higher-level qualification, from a recognised tertiary institution* in any discipline plus a minimum of 2 years of relevant work experience,
    or 
  • The RMIT Graduate Certificate in Marketing^

We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study or work experience as possible with your application.

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the master's degree.

You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program.

Pathways into the Master of Marketing

The Graduate Certificate in Marketing is a pathway to the Master of Marketing.

Upon successful completion of the Graduate Certificate in Marketing you can continue your studies in the Master of Marketing and receive 48 credit points worth of credit (equivalent to one semester of full-time study) for courses completed in the Graduate Certificate in Marketing.

Masters advanced standing

If you have successfully completed one of the following qualifications* with a major in a business or related discipline, or an unrelated discipline with 2 years of relevant work experience, you may be eligible for advanced standing as follows:

Qualification level Masters exemptions offered Remaining program duration
Bachelor degree (AQF level 7)   48 credit points (equivalent to one semester of full-time study) 144 credit points (equivalent to 3 semesters of full-time study)
Bachelor degree (Honours) (AQF level 8) Up to 96 credit points (equivalent to 2 semesters of full-time study) 96 credit points (equivalent to 2 semesters of full-time study)
Graduate Certificate (AQF level 8) 48 credit points (equivalent to one semester of full-time study) 144 credit points (equivalent to 3 semesters of full-time study)
Graduate Diploma (AQF level 8) Up to 96 credit points (equivalent to 2 semesters of full-time study) 96 credit points (equivalent to 2 semesters of full-time study)
Master degree (AQF level 9) Up to 96 credit points (equivalent to 2 semesters of full-time study) 96 credit points (equivalent to 2 semesters of full time study)

The Australian Qualifications Framework (AQF) is the national policy for Australian qualifications in vocational and higher education.

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Master of Marketing (12 courses)

To be eligible for the 12-course Master of Marketing, you must have:

  • An Australian bachelor's degree or equivalent in a business or related discipline from a recognised tertiary institution*.
Master of Marketing (16 courses)

To be eligible for the 16-course Master of Marketing, you must have:

  • An Australian bachelor's degree or equivalent in  any discipline from a recognised tertiary institution*,
    or
  • An Australian bachelor's degree (or equivalent overseas qualification), or higher-level qualification, from a recognised tertiary institution* in any discipline plus a minimum of 2 years of relevant work experience,
    or 
  • The RMIT Graduate Certificate in Marketing^

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements and are required to provide current evidence of English language proficiency for admission to RMIT University (see English language requirements below).

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the master's degree.

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).

RMIT’s Online Master of Marketing does not meet Australian Student Visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

  1. Students admitted with the equivalent of an Australian Bachelor degree or higher level qualification in business (or a related discipline) will be exempted from completing four (4) Business and Law courses (48 credit points) from the optional course list in Year 2 of the program. Students will be required to complete an additional twelve (12) courses (subjects) (144 credit points) in order to qualify for the degree. 
  2. Students who successfully complete the RMIT Graduate Certificate in Marketing will be exempted from completing the four (4) discipline courses completed in the Graduate Certificate in Marketing and will be required to complete an additional twelve (12) courses (subjects) (144 credit points) in order to qualify for the degree.

Credit outside of the above arrangements will be assessed consistently with the RMIT University credit policy and procedures. If you wish to apply for a credit transfer/RPL, please refer to 'Apply for credit'.

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Fee summary

2025 indicative fees

In 2025, the annual student contribution amount (tuition fee) you will pay for full-time study in the Master of Marketing is:

Master of Marketing (12 courses):
  • AU$4,200 per course
  • Total AU$50,400^ for 12 courses
Master of Marketing (16 courses):
  • AU$4,200 per course
  • Total AU$67,200^ for 16 courses

Additional expenses

  • Student services and amenities fee (SSAF): AU$365 maximum fee for 2025
  • Other items related to your program, including field trips, textbooks and equipment.

^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

Paying your fees and applying for refunds

For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.

You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.

FEE-HELP loans

Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. FEE-HELP is for eligible full-fee paying students and allows you to defer payment of your tuition fees to the Australian Tax Office up to your HELP limit.

SA-HELP loans

You may be eligible to apply to defer payment of the student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying.) 

The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice. For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist. 

Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a degree.

HELP loans are not available to international students.

2025 indicative fees

In 2025, the annual student contribution amount (tuition fee) you will pay for full-time study in the Master of Marketing is:

Master of Marketing (12 courses):
  • AU$4,200 per course
  • Total AU$50,400^ for 12 courses
Master of Marketing (16 courses):
  • AU$4,200 per course
  • Total AU$67,200^ for 16 courses

Additional expenses

  • Student services and amenities fee (SSAF): AU$365 maximum fee for 2025
  • Other items related to your program, including field trips, textbooks and equipment.

^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

Paying your fees and applying for refunds

For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.

You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.

Learn with industry experts

Program Manager – Daniel Rayne

After a robust marketing career developed through various well-recognised organisations, Daniel shaped his career trajectory to pursue a passion for academia. This was driven by a commitment to making an impact on students, colleagues and broader society through shared knowledge. Daniel is committed to generating a teaching environment that is inclusive, dynamic and innovative to help students achieve their learning objectives, and advancing research that addresses contemporary social issues.

Student success team, RMIT Online

Our student success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Download brochure

For a closer look at what you'll do in this program and where it can take you, fill out this form to get your free course guide

Connect with us

Be part of the conversation and keep in touch with us to find out about study options, campus life and upcoming events on our social media channels.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.