AU$16,800 (2025)
Please use plan code GC053O in the application system for this program.
Explore the motivations behind consumer choices, craft compelling communications, navigate the intricacies of marketing management, and harness the power of research to inspire meaningful connections and drive success for your business.
Next intake
5 May
Applications close for next intake
28 April
Future intakes
Develop strategic expertise, and the capability to plan, direct, implement and improve marketing campaigns, and apply them where it counts.
Learn fundamental marketing principles to become an effective marketing expert as the landscape continues to shift.
Students and graduates are eligible to apply for membership of the AMI and the Australian Market and Social Research Society.
This course delves into marketing as both a management activity focused on the marketing mix and a consumer-oriented philosophy.
You'll critically evaluate customer needs from various sources while comparing market segmentation and positioning strategies through both theoretical and practical lenses.
By learning to leverage marketing mix tools, you'll develop the skills to analyse situations and position products for competitive advantage.
The course also emphasises the importance of ethical, social, and cultural considerations in marketing, preparing you for the professional landscape.
Additionally, through collaborative projects and presentations, you’ll enhance your critical thinking and teamwork skills, laying a strong foundation for success in the dynamic field of marketing management.
By the end of this course you’ll be able to:
Career pathways include:
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Learn to assess customer needs, develop effective marketing strategies, and use the marketing mix to gain a competitive edge.
You’ll explore consumer behaviour to understand purchasing decisions, while also building skills in critical thinking, teamwork, and communication.
This degree will teach you to create integrated marketing communications that strengthen brand equity and equip you with the tools to conduct and analyse research, all while considering ethical and cultural factors in marketing decisions.
The 4 subjects that make up the Graduate Certificate in Marketing include:
This is an introductory course which examines marketing as both an activity concerned with managing specific variables related to the marketing mix and as a philosophy guided by a consumer-orientation.
All organisations have consumers who ultimately seek, purchase, evaluate, use and dispose of products and services that they expect will satisfy their personal needs.
This course provides the foundation for understanding the motivations and behaviours influencing customers, which is an essential pre-requisite to the development of effective Marketing and Corporate strategy.
In the context of a decision making model, this course will explore the internal, external and situational influences driving the what, where, when, why and how of Consumer Behaviour.
This course emphasises a strategic planning perspective and provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications.
A major focus of the course will be on communication techniques that lead to the establishment of strong brand equity.
Marketing Research focuses on developing knowledge and skills that are practical in nature yet grounded in theory.
In this course, you will concentrate on learning theory to assist in applying appropriate tools and techniques, diagnosing suitable methods and approaches, and applying these to a contemporary workplace situation.
The overall objective of the course is to provide you with the capability to effectively plan and manage marketing research projects as well as conduct basic data analysis.
The course also aims to provide a foundation for higher-level courses requiring quantitative and qualitative analysis.
To be eligible for the Graduate Certificate in Marketing, you must have:
*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master's degree.
You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program.
Upon successful completion of the Graduate Certificate in Marketing, you can continue your studies in the following programs with 48 credit points (4 courses) worth of credit:
Credit outside of the above arrangements will be assessed consistently with the RMIT University credit policy and procedures. If you wish to apply for a credit transfer/RPL, please refer to 'Apply for credit'.
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.
To be eligible for the Graduate Certificate in Marketing, you must have:
All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements and are required to provide current evidence of English language proficiency for admission to RMIT University (see English language requirements below).
*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master's degree.
To study this course you will need to complete one of the following English proficiency tests:
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).
RMIT’s Online Graduate Certificate in Marketing does not meet Australian Student Visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.
Upon successful completion of the Graduate Certificate in Marketing, you can continue your studies in the following programs with 48 credit points (4 courses) worth of credit:
Credit outside of the above arrangements will be assessed consistently with the RMIT University credit policy and procedures. If you wish to apply for a credit transfer/RPL, please refer to 'Apply for credit'.
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.
In 2025, the annual student contribution amount (tuition fee) you will pay for the standard year of full-time study in the Graduate Certificate in Marketing is:
^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.
For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.
You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.
Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. FEE-HELP is for eligible full-fee paying students and allows you to defer payment of your tuition fees to the Australian Tax Office up to your HELP limit.
You may be eligible to apply to defer payment of the student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying.)
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice. For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a degree.
HELP loans are not available to international students.
In 2025, the annual student contribution amount (tuition fee) you will pay for the standard year of full-time study in the Graduate Certificate in Marketing is:
^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.
For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.
You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.
After a robust marketing career developed through various well-recognised organisations, Daniel shaped his career trajectory to pursue a passion for academia. This was driven by a commitment to making an impact on students, colleagues and broader society through shared knowledge. Daniel is committed to generating a teaching environment that is inclusive, dynamic and innovative to help students achieve their learning objectives, and advancing research that addresses contemporary social issues.
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Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.