Graduate Certificate in Marketing

Graduate Certificate in Marketing

POSTGRADUATE

Understand the role of marketing in relation to management. 

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Student type:
Learning mode:
On campus and blended
Entry score:

Not applicable

Duration:
Full-time 6 months
Part-time 1 year
Fees:

AU$16,320 (2023 total)

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus and blended
Entry score:

See admissions

Duration:
Full-time 6 months
Fees:

AU$21,600 (2023 total)

Next intake:
February, July
Location:
Melbourne City

Overview

RMIT’s Graduate Certificate in Marketing is an in-depth qualification providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing efforts.

Male student using laptop at Building 80 study space

A stimulating learning environment

RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition, you will have access to online and digital resources through an online learning management system.

Why study marketing at RMIT?

Improve your skills

Learn how to develop appropriate marketing strategies and tactics across sectors while enhancing your understanding of the role of marketing within an organisation.

Advance your career

Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government.

Grow your network

Industry experts are often invited as guest lecturers to share current industry developments in marketing. Students can seek membership with the Australian Marketing Institute to meet marketing professionals.

Glasses and laptop on desk

Study entirely online

The Graduate Certificate in Marketing is also available via online delivery.

Find out more

Details

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Classes are generally run in the evening, although some day options are generally also available.

Your classes will mostly be held at the Swanston Academic Building where innovative learning spaces are interspersed with retail and social spaces resulting in a stimulating environment for business students.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition, you will have access to online and digital resources through an online learning management system.

Ongoing assessment throughout the semester includes a variety of teaching and learning approaches, including presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.

A comprehensive learning management system will provide you with an ongoing connection to your learning and key resources. Digital resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus.

Find out more about student computing at RMIT.

Blended learning options

Courses offered as part of blended learning programs include a meaningful blend of online, on-campus, and workplace based learning tailored to the type of study you undertake. This learning is active, prioritising tasks that involve exploration and development of skills and knowledge through interaction and engagement.

Online aspects provide positive benefits such as flexibility and adaptability using digital activities and materials, while also strengthening the interaction and connection with timetabled and on-campus experiences such as tutorials, practicals, or workshops.

At RMIT, we understand the importance of providing students with real-world experiences and the knowledge and skills to succeed in a rapidly evolving job market.

Industry experts are often invited as guest lecturers to expose you to current industry developments in marketing.

All of our courses remain strongly connected to industry trends and practices.

The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the learning outcomes.

The Graduate Certificate comprises four core subjects in marketing.

It is recommended that you follow the sequence of subjects presented in the enrolment structure. Each of these subjects provides a strong foundation in marketing and is delivered by highly engaged and expert staff who are conscious of the synergistic nature of how the degree components are integrated.

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Graduate Certificate in Marketing
Program code: GC053
Title
Location
Duration
Plan code
CRICOS
Graduate Certificate in Marketing
City Campus
0.5 years full-time or part-time equivalent
GC053
085022B
Location
City Campus
Duration
0.5 years full-time or part-time equivalent
Plan code
GC053
CRICOS
085022B
View plan
Graduate Certificate in Marketing
City Campus
0.5 years full-time
GC053
085022B
Location
City Campus
Duration
0.5 years full-time
Plan code
GC053
CRICOS
085022B
View plan

Note: International student visa holders can only study full-time.

Career

Professionals discussing kanban wall

Take your career to the next level

Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles across a range of sectors.

Graduates can expect to find work across a range of roles in the marketing industry. 

Graduates are encouraged to progress to the Master of Marketing.

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Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.

Professional bodies accredit or recognise courses as meeting professional and academic standards deemed to be essential for a new graduate entering into that profession. An accredited course will either enable the graduate to enter directly into a professional qualifications program or provide the graduate with exemptions or credit towards a post university professional qualification.

Statutory accreditation

This type of accreditation is where a statutory body must approve a course of study in order for a graduate to practise in that profession.

Membership

Professional bodies or associations are representative organisations of professions that provide membership and other career development support to its members. Many professional bodies offer membership opportunities for students and new graduates with benefits such as career advice, networking within the profession and access to resources not available through the university. The aim of these benefits is to assist with your transition from university into the profession.

Graduate Certificate in Marketing

Current course accreditations and information about membership and development opportunities for students and graduates.

Australian Marketing Institute (AMI)

Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne and via RMIT Online.)

Membership and opportunities
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 6 months credit towards the 5 year Certified Practising Marketer (CPM) qualification
  • Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society (AMSRS)

Membership and opportunities
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate

Admissions

You need to satisfy all of the following entry requirements to be considered for entry into this degree.

An Australian bachelor degree (or equivalent), or higher level qualification, in any discipline from a recognised tertiary institution.

If you do not meet the above entry requirement you may be considered if you have a minimum of 5 years full-time equivalent work experience. Applicants will be required to submit a curriculum vitae (CV).

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted credit.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

You need to satisfy all of the following requirements to be considered for entry into this degree.

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline.

You may also be considered if you have a minimum of 5 years of full-time equivalent work experience. Applicants will be required to submit a curriculum vitae (CV).

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.

Pathways

You can gain entry to this graduate certificate from a range of RMIT undergraduate programs, if you meet the entry requirements.

Credit and recognition of prior learning

Applicants who have successfully completed postgraduate studies in a business or related discipline at another institution can have these assessed for credit or exemptions from this course consistent with the principles of the RMIT Credit Policy.

The Graduate Certificate in Marketing is a pathway to the Master of Marketing.

Upon successful completion of the Graduate Certificate in Marketing you can continue your studies in the Master of Marketing and receive 48 credit points worth of credit (equivalent to one semester of full-time study) for courses completed in the Graduate Certificate in Marketing.

You can gain entry into this degree from a range of RMIT undergraduate programs.

Credit may reduce the duration of your study by acknowledging your earlier, relevant study experience.

When you are submitting an application, please indicate that you want to be considered for credit and provide detailed course syllabus (also known as course outline), outlining volume of learning, course content and weekly topics, learning objectives/outcomes, assessment types and their weightings, and reference to the learning resources such as prescribed textbooks and recommended readings.

When you successfully complete the Graduate Certificate in Marketing you are guaranteed entry into the Master of Marketing with 1 semester of advanced standing (equivalent to 48 credit points).

Alternatively, you may be eligible for entry into other RMIT postgraduate programs.

Fees

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2023 indicative fees

  • Full-fee places: AU$16,320.

Additional expenses

  • Student services and amenities fee (SSAF): AU$326 maximum fee for 2023*.
  • Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment*

Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.

*Fees are adjusted on an annual basis and these fees should only be used as a guide.

Defer your payment

This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.

Paying your fees and applying for refunds

For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2023 is $326. 

For more information about calculating your actual SSAF see Paying SSAF.

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.

FEE-HELP loans

Eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.

SA-HELP Loans

You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.

For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.

This program is approved for income support.

You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.

If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or Services Australia for further information about student income support entitlements, your eligibility and how to apply.

You may be eligible to apply for income tax deductions for education expenses linked to your employment.

See the Australian Taxation Office (ATO) for more information.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

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The total indicative tuition fee for 2023 commencement is AU$21,600.

In addition to tuition fees you also need to pay for:

You also need to account for your living expenses. Estimate the cost of living in Melbourne.

Find out more details about how fees are calculated and the expected annual increase.

Applying for refunds

Find information on how to apply for a refund as a continuing international student.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

More information
aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information