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MASTERS BY COURSEWORK
Master of Marketing
Domestic,International
Plan code:
MC197P15
Duration:
2 years full-time or part-time equivalent
2 years full-time
Campus:
City Campus
CRICOS Code:
077512F
Program Structure
To graduate you must complete the following. All courses listed may not be available each semester.
This program consists of One Hundred Ninety Two credit points
Stage A - Complete the following Four (4) Enabling Courses:
ANDStage B - Complete the following Four (4) Core Courses:
ANDStage C - Select and Complete Four (4) of the following Option Courses:
ANDStage D - Complete the following One (1) Core Capstone Course:
ANDSelect and Complete One (1) of the following Optional Courses:
ANDSelect and Complete Two (2) Courses from:University Postgrad Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Management 1 - Managing People | 12 | BUSM1162 | City Campus |
| Business and Government in the Global Context | 12 | BUSM3886 | City Campus |
| Global Business and Social Technology: A Case Study Approach | 12 | ISYS1028 | City Campus |
| Accounting for Management Decisions | 12 | ACCT2127 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Marketing Management | 12 | MKTG1100 | City Campus |
| Consumer Behaviour | 12 | MKTG1101 | City Campus |
| Marketing Communication Strategy | 12 | MKTG1103 | City Campus |
| Marketing Research | 12 | MKTG1104 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| The Strategic Value of Design | 12 | MKTG1341 | City Campus |
| Customer Experience Design | 12 | MKTG1373 | City Campus |
| Marketing Analytics | 12 | MKTG1474 | City Campus |
| Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Strategic Marketing | 12 | MKTG1215 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| The Strategic Value of Design | 12 | MKTG1341 | City Campus |
| Customer Experience Design | 12 | MKTG1373 | City Campus |
| Marketing Analytics | 12 | MKTG1474 | City Campus |
| Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
