MC197P15

Plan: MC197P15

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Plan code: MC197P15

Duration: 2 years full-time or part-time equivalent 2 years full-time

Campus: City Campus

CRICOS Code: 077512F

To graduate you must complete the following. All courses listed may not be available each semester.

Year One of Program

Complete the following Four (4) Courses:

Course Title	Credit Points	Course Code	Campus
Marketing Management	12	MKTG1100	City Campus
Consumer Behaviour	12	MKTG1101	City Campus
Marketing Communication Strategy	12	MKTG1103	City Campus
Marketing Research	12	MKTG1104	City Campus

ANDSelect and Complete Four (4) of the following Option Courses:

Course Title	Credit Points	Course Code	Campus
Product Innovation	12	MKTG1311	City Campus
Interactive Marketing	12	MKTG1105	City Campus
Services Marketing	12	MKTG1112	City Campus
Brand Strategy	12	MKTG1126	City Campus
Sustainable Marketing	12	MKTG1127	City Campus
Business and Network Marketing	12	MKTG1209	City Campus
Customer Experience Design	12	MKTG1373	City Campus
Marketing Analytics	12	MKTG1474	City Campus
Advanced Digital Marketing	12	MKTG1472	City Campus
International Marketing	12	BUSM1588	City Campus

AND

Year Two of Program

Select and Complete Five (5) of the following Option Courses:

Course Title	Credit Points	Course Code	Campus
Product Innovation	12	MKTG1311	City Campus
Interactive Marketing	12	MKTG1105	City Campus
Services Marketing	12	MKTG1112	City Campus
Brand Strategy	12	MKTG1126	City Campus
Sustainable Marketing	12	MKTG1127	City Campus
Business and Network Marketing	12	MKTG1209	City Campus
Customer Experience Design	12	MKTG1373	City Campus
Marketing Analytics	12	MKTG1474	City Campus
Advanced Digital Marketing	12	MKTG1472	City Campus
International Marketing	12	BUSM1588	City Campus

ANDComplete the following One (1) Capstone Course:

Course Title	Credit Points	Course Code	Campus
Strategic Marketing	12	MKTG1215	City Campus

ANDSelect and Complete Two (2) Courses from any:University Postgrad Elective