MC197P15 - RMIT University

Plan: MC197P15

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Plan code: MC197P15

Duration: 2 years full-time or part-time equivalent 2 years full-time

Campus: City Campus

CRICOS Code: 077512F

To graduate you must complete the following:

All courses listed may not be available each semester

This program consists of One Hundred NinetyTwo credit points

{Stage A - Complete the following Four (4) Courses:

Course Title	Credit Points	Course Code	Campus
Management 1 - Managing People	12	BUSM1162	City Campus
Business and Government in the Global Context	12	BUSM3886	City Campus
Global Business and Social Technology: A Case Study Approach	12	ISYS1028	City Campus
Accounting for Management Decisions	12	ACCT2127	City Campus

ANDStage B - Complete the following Four (4) Courses:

Course Title	Credit Points	Course Code	Campus
Marketing Management	12	MKTG1100	City Campus
Consumer Behaviour	12	MKTG1101	City Campus
Marketing Communication Strategy	12	MKTG1103	City Campus
Marketing Research	12	MKTG1104	City Campus

ANDStage C - Complete the following One (1) Course:

Course Title	Credit Points	Course Code	Campus
Strategic Marketing	12	MKTG1215	City Campus

ANDSelect and Complete Three (3) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Product Innovation	12	MKTG1311	City Campus
Interactive Marketing	12	MKTG1105	City Campus
Services Marketing	12	MKTG1112	City Campus
Brand Strategy	12	MKTG1126	City Campus
Social Marketing	12	MKTG1127	City Campus
Business and Network Marketing	12	MKTG1209	City Campus
International Marketing	12	BUSM1588	City Campus
The Strategic Value of Design	12	MKTG1341	City Campus
Customer Experience Design	12	MKTG1373	City Campus

ANDStage D - Complete the following One (1) Course:

Course Title	Credit Points	Course Code	Campus
Business Research Design	12	BUSM4448	City Campus

ANDSelect and Complete Three (3) Courses from the following:

Course Title	Credit Points	Course Code	Campus
Product Innovation	12	MKTG1311	City Campus
Interactive Marketing	12	MKTG1105	City Campus
Services Marketing	12	MKTG1112	City Campus
Brand Strategy	12	MKTG1126	City Campus
Social Marketing	12	MKTG1127	City Campus
Business and Network Marketing	12	MKTG1209	City Campus
International Marketing	12	BUSM1588	City Campus
The Strategic Value of Design	12	MKTG1341	City Campus
Customer Experience Design	12	MKTG1373	City Campus

}OR{Select and Complete One (1) Course from the following:

Course Title	Credit Points	Course Code	Campus
Product Innovation	12	MKTG1311	City Campus
Interactive Marketing	12	MKTG1105	City Campus
Services Marketing	12	MKTG1112	City Campus
Brand Strategy	12	MKTG1126	City Campus
Social Marketing	12	MKTG1127	City Campus
Business and Network Marketing	12	MKTG1209	City Campus
International Marketing	12	BUSM1588	City Campus
The Strategic Value of Design	12	MKTG1341	City Campus
Customer Experience Design	12	MKTG1373	City Campus

ANDSelect and Complete Two (2) Courses from:University Postgrad Elective }