Master of Marketing - Plan MC197P15

Master of Marketing - Plan MC197P15

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Student type:
Entry score:

Not applicable*

Duration:
Full-time 2 years
Part-time 4 years
Reduced duration available
Fees:

AU$35,520 (2026 annual)

Next intake:
February, July
Location:
Melbourne City
Entry score:

See admissions

Duration:
Full-time 2 years or 1.5 years accelerated
Fees:

AU$48,960 (2026 annual)

Next intake:
February, July
Location:
Melbourne City

CRICOS code: 077512F

To graduate you must complete the following. All courses listed may not be available each semester.

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete the following Four (4) Courses:

Course Title Credit Points Course Code Campus
Marketing Management 12 MKTG1100 City Campus
Consumer Behaviour 12 MKTG1101 City Campus
Marketing Communication Strategy 12 MKTG1103 City Campus
Marketing Research 12 MKTG1104 City Campus

AND

Select and Complete Four (4) of the following Option Courses:

Course Title Credit Points Course Code Campus
Product Innovation 12 MKTG1311 City Campus
Interactive Marketing 12 MKTG1105 City Campus
Services Marketing 12 MKTG1112 City Campus
Brand Strategy 12 MKTG1126 City Campus
Sustainable Marketing 12 MKTG1127 City Campus
Business and Network Marketing 12 MKTG1209 City Campus
Customer Experience Design 12 MKTG1373 City Campus
Marketing Analytics 12 MKTG1474 City Campus
Advanced Digital Marketing 12 MKTG1472 City Campus
Marketing Technologies 12 MKTG1518 City Campus
International Marketing 12 BUSM1588 City Campus

Select and Complete Five (5) of the following Option Courses:

Course Title Credit Points Course Code Campus
Product Innovation 12 MKTG1311 City Campus
Interactive Marketing 12 MKTG1105 City Campus
Services Marketing 12 MKTG1112 City Campus
Brand Strategy 12 MKTG1126 City Campus
Sustainable Marketing 12 MKTG1127 City Campus
Business and Network Marketing 12 MKTG1209 City Campus
Customer Experience Design 12 MKTG1373 City Campus
Marketing Analytics 12 MKTG1474 City Campus
Advanced Digital Marketing 12 MKTG1472 City Campus
Marketing Technologies 12 MKTG1518 City Campus
International Marketing 12 BUSM1588 City Campus

AND

Complete the following One (1) Capstone Course:

Course Title Credit Points Course Code Campus
Strategic Marketing 12 MKTG1215 City Campus

AND

Select and Complete Two (2) Courses from any:

University Postgrad Elective

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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