Your guide to majoring in Enterprise AI and Business Analytics in the Bachelor of Commerce at RMIT.
The Enterprise AI and Business Analytics major in the Bachelor of Commerce at RMIT University offers a deep understanding of how artificial intelligence (AI) and advanced analytics are transforming businesses. You’ll study key areas such as machine learning, data science, business intelligence, and AI-driven decision-making, preparing you for success in today’s data-driven landscape.
This major equips you with essential skills in data analysis, programming, and AI technologies, along with business strategy and problem-solving. Through hands-on experience with AI tools and advanced analytics, you’ll learn to convert data insights into effective business strategies.
As AI and data analytics become increasingly crucial in modern business operations, this major addresses current and future industry trends. Fields like finance, marketing, logistics, and healthcare are using AI-driven insights to gain competitive advantages. By focusing on automation, personalised marketing, operational efficiency, and strategic decision-making, this program prepares you to contribute to innovative solutions in the expanding global AI market.
Selecting a major is a required part of the Bachelor of Commerce course. It allows you to focus your studies on your career goals and personal interests. The major you choose will help you build the skills and knowledge you need in your field, while also providing valuable networking opportunities.
Gain in-depth knowledge of AI and advanced analytics, mastering essential technical skills. This equips you to tackle complex business challenges and implement data-driven strategies that enhance operational efficiency.
Prepare for diverse career opportunities across sectors with a focus on current and future trends in AI and analytics, ensuring you remain at the forefront of the evolving marketplace.
Partner with industry as part of your studies and get a head start on your career.
Graduates from the Enterprise AI and Business Analytics major gain a solid foundation in key areas essential for success in today’s data-driven world:
Throughout the course, you will explore topics such as AI-driven decision-making, business intelligence, and advanced analytics techniques. This comprehensive approach prepares you to leverage data insights for innovative solutions and strategic improvements in organisations.
With a major in Enterprise AI and Business Analytics, you will be well-equipped for diverse roles addressing real-world challenges in sectors including finance, healthcare, retail, manufacturing, technology, and consulting. As the demand for AI and business analytics professionals continues to grow, you will discover numerous opportunities to make a significant impact in your field.
Salary expectations vary by role and experience, with entry-level positions like Data Analyst starting around AU$75,000 annually, while senior roles such as AI Consultant or Chief Data Officer (CDO) can exceed AU$120,000, reflecting the high value placed on expertise in this rapidly evolving area.
Below is a guide to the roadmap for your major, outlining the subjects and progression through the course.
Please note that this is the recommended sequencing only and is subject to scheduling.
| Year of study | Semester of study | Subjects |
|---|---|---|
| Year 1 | Semester 1 | 1. ISYS3468 Enterprise AI and Business Analytics* 2. MKTG1511 Value-driven Marketing* 3. ECON1615 Principles of the Economy* 4. BUSM2729 Responsible Leadership and Enterprise* |
| Semester 2 | 1. BUSM2728 International Business in the Digital Era* 2. INTE1063 Digital Business Security and Risk Management* 3. BAFI3254 Financial Instruments and Technologies* 4. LAW2442 Business Law* |
|
| Year 2 | Semester 1 | 1. BUSM2726 Navigating Australian Commerce in the Digital Age* 2. ISYS3446 Introduction to Business Analytics+ 3. ISYS2421 Business Data Management+ 4. ISYS3449 Advanced Business Analytics+ |
| Semester 2 | 1. ISYS1051 Digital Business Design and Innovation+ 2. Select course from your chosen minor 3. Select course from your chosen minor 4. University Elective |
|
| Year 3 | Semester 1 | 1. ISYS3469 Digital Ethics+ 2. ISYS2425 Intelligent Enterprise Systems+ 3. INTE2663 Generative AI Applications for Business+ 4. Select course from your chosen minor |
| Semester 2 | 1. BUSM2727 Future of Commerce Project^ 2. ISYS2047 Information Systems Solutions and Design+ 3. Select course from your chosen minor 4. University Elective |
Refer to the Higher Education course guides to learn more about individual subjects.
| Foundation subject | * |
| Major subject | + |
| Capstone subject | ^ |
Integrating a minor into your major will allow you to specialise further while gaining a comprehensive understanding of how your area of interest intersects with other disciplines.
By combining diverse fields of study, you’ll be well-prepared for the complexities of the modern business landscape and ready to make a meaningful impact in your chosen career.
All majors/minors in the Bachelor of Commerce complement each other; however, suggested complementary minors include:
This is one of 6 majors that you can choose from. Visit the Bachelor of Commerce course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
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