Bachelor of Professional Communication - Digital Communication major

Bachelor of Professional Communication - Digital Communication major

Your guide to majoring in Digital Communication with the Bachelor of Professional Communication at RMIT. 

Student type:
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
or part-time equivalent
Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
Next intake:
February, July
Location:
Melbourne City

Introduction to the major

Develop connections across the globe with a Digital Communication major at RMIT, using the latest tools to exchange information.

Use the communication technologies of tomorrow today. The Digital Communication major in RMIT’s Bachelor of Professional Communication will prepare you to use those technologies and succeed in a rapidly changing workforce.

You’ll explore digital platforms and technologies from perspectives including storytelling, content development and audience engagement. You'll measure the impact of your content through a variety of techniques, tools and metrics.

The Digital Communication major enhances your knowledge and skills so that you can create content and understand analytics.  Critical and creative thinking will help you stand out in the crowd.

Digital Communication equips you with the confidence to apply knowledge and transferable skills across a range of jobs and industries. This is a great major to undertake in conjunction with one in either Public Relations or Advertising.

About the Bachelor of Professional Communication

Designed to equip you with in-depth knowledge of this essential field, the RMIT Bachelor of Professional Communication reflects the workplace reality of increasing demand for professional communication roles and functions.

With this Melbourne-based Professional Communication course featuring majors in Advertising, Public Relations (PR) and Digital Communication, you can choose either a double major or specialise in one and choose three minors from our broad range of multidisciplinary areas.

Why choose to major in Digital Communication with the Bachelor of Professional Communication?

Versatile and engaging career choice

Prepare for exciting and creative communication roles in a range of industry sectors with globally transferable skills.

Future focused skills and knowledge

Develop an applied understanding of online engagement and how digital platforms are transforming global communication.

Active and authentic learning

Direct alignment with industry through internships and live briefs focused on content creation, digital analytics and social media.

I am never bored within the digital communication major due to the breadth of subjects I am learning about. I find that digital communication offer crucial behind-the scenes information about the communication industry that gives me a well-rounded foundation for my future career.

Alex Abeyewardene, RMIT Bachelor of Communication (Digital Communication major) student

If you want real digital skills that’ll still matter in the future, Digital communication is the way to go, especially if you combine it with a minor like Media or PR. Choosing this major was the best decision I made in my time at RMIT.

Petros Mappouridou, RMIT Bachelor of Communication (Digital Communication major) student

Career outcomes

The Bachelor of Professional Communication opens up an array of career opportunities, so you can tailor your subject selection to focus on your preferred path.

The insights provided by our industry partners and expert teaching staff will put you will be in high demand from industries that include business, government, the non-profit sector, and universities.

The Digital Communication major will make you adaptable to the ever-changing field of digital communication.

Digital communication graduates work in many roles, including:

  • Media officer
  • Content creator
  • Digital marketing coordinator
  • Digital content producer
  • Digital storyteller
  • Communications and digital adviser
  • Digital engagement and communications officer
  • Corporate communications specialist
  • Social media manager
  • Global content manager.

Digital Communication graduates work across the world. Your degree is your passport!

Your guide to the Digital Communication major

The following guide will help you understand what your subject plan will look like if you decide to major in Digital Communication with the Bachelor of Professional Communication at RMIT:

First year subjects:

  • COMM2913 Precision Writing for Digital Engagement  
  • COMM2872 Social Media Communication  

Second year subjects:

  • COMM2914 Managing Digital Challenges  
  • COMM2916 Digital Audiences and Analytics  
  • COMM2915 Content Creation for Digital Engagement 

Third year subjects:

  • COMM2917 Communication Platforms and Industries  
  • COMM2918 Internship in Digital Communication  
  • COMM2919 Digital Communication Capstone

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Professional Communication are complementary.

Suggested combinations are:  

Bachelor of Professional Communication full course information

This is just one of the 3 majors that you can choose from. Visit the Bachelor of Professional Communication course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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