Bachelor of Professional Communication - Plan BP354

Bachelor of Professional Communication - Plan BP354

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Student type:
Entry score:

ATAR 68.10*

Duration:
Full-time 3 years
or part-time equivalent
Fees:

Commonwealth Supported Places

Next intake:
February, July
Location:
Melbourne City
Entry score:

See admissions

Duration:
Full-time 3 years
Fees:

AU$41,280 (2026 annual)

Next intake:
February, July
Location:
Melbourne City

CRICOS code: 113705E

To graduate you must complete the following: Note: All courses listed may not be available each semester

You must complete a total of 288 credit points. (Twenty-four 12 credit point courses) as follows:
Year 1: Four (4) Foundation courses (48 Credit points) and 48 Credit points from your chosen combination; and
Year 2: Eight (8) Courses (96 Credit points) from your chosen combination; and
Year 3: Eight (8) Courses (96 Credit points) from your chosen combination.

List of Combinations
Combination 1: Complete One (1) Major (96 Credit Points) and Three (3) Minors (48 credit points each = total 144 credit points). A minimum of one minor must be from the Media and Communication Minor list
Combination 2: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and One (1) Minor (48 Credit Points); or
Combination 3: Complete One (1) Major (96 Credit Points), Two (2) Minors (48 credit points each = total 96 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives. A minimum of one minor must be from the Media and Communication Minor list
Combination 4: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives.
'Program options' include courses in the Program Options list and all courses listed within each minor.
'University Electives' can be found on the RMIT University Electives webpage.
Details of majors, minors, and program options can be found at the end of the program structure.
NOTE: If you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor.
NOTE: Not all major and minor fields of study can be undertaken together. Please follow enrolment plans provided to via Enrolment Online for your chosen major.

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete the following Four (4) Courses:

Course Title Credit Points Course Code Campus
Introduction to Advertising 12 MKTG1208 City Campus
Introduction to Digital Communication 12 COMM2906 City Campus
Introduction to Public Relations 12 COMM2929 City Campus
Locating knowledges 12 COMM2907 City Campus

AND

Complete Forty-Eight (48) credit points from your selected combination.

Complete Ninety-Six (96) credit points from your selected combination.

Complete Ninety-Six (96) credit points from your selected combination.

List of Major(s):

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Message and Media Strategy 12 COMM2908 City Campus
Creativity for Advertising 12 GRAP3027 City Campus

AND

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Art Direction for Advertising 12 GRAP3028 City Campus
Storytelling for Advertising 12 GRAP3029 City Campus
Creative Advertising Futures 12 COMM2910 City Campus
People and Persuasion 12 COMM2909 City Campus
Client Management 12 COMM2333 City Campus
Persuasive Communication 12 COMM2112 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Advertising Professional Practice 12 COMM2911 City Campus
Advertising Capstone Project 12 COMM2912 City Campus

Complete 72 credit points from the following:
Course Title Credit Points Course Code Campus
Precision Writing for Digital Engagement 12 COMM2913 City Campus
Social Media Communication 12 COMM2872 City Campus
Managing Digital Challenges 12 COMM2914 City Campus
Digital Audiences and Analytics 12 COMM2916 City Campus
Content Creation for Digital Engagement 12 COMM2915 City Campus
Communication Platforms and Industries 12 COMM2917 City Campus
Client Management 12 COMM2333 City Campus
Persuasive Communication 12 COMM2112 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Digital Communication Professional Practice 12 COMM2918 City Campus
Digital Communication Capstone Project 12 COMM2919 City Campus

Complete 72 credit points from the following:
Course Title Credit Points Course Code Campus
Advocacy and Voice in Public Relations 12 COMM2920 City Campus
Public Relations Strategy and Planning 12 COMM2937 City Campus
Contemporary Media Relations 12 COMM2921 City Campus
Organisational Communication 12 COMM2922 City Campus
Issues, Risk and Crisis Communication 12 COMM2688 City Campus
Applied Public Relations Research 12 MKTG1510 City Campus
Client Management 12 COMM2333 City Campus
Persuasive Communication 12 COMM2112 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Public Relations Professional Practice 12 COMM2923 City Campus
Public Relations Capstone Project 12 COMM2924 City Campus

List of Minor(s):

List of Media & Communication Minors:

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Advertising 12 MKTG1208 City Campus
Message and Media Strategy 12 COMM2908 City Campus
Creativity for Advertising 12 GRAP3027 City Campus
Storytelling for Advertising 12 GRAP3029 City Campus
Art Direction for Advertising 12 GRAP3028 City Campus
People and Persuasion 12 COMM2909 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Pop Culture 12 COMM2633 City Campus
TV and Screen Cultures 12 COMM1073 City Campus
Music in Pop Culture 12 COMM1081 City Campus
Speculative Futures 12 COMM2874 City Campus
Popular Culture Now 12 COMM2631 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Contemporary Asian Modernities 12 COMM2878 City Campus
Asian Media and Communication 12 COMM2871 City Campus
Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus
Exploring Asian Popular Culture 12 COMM2345 City Campus
Sex, Politics & Social Change in Asia 12 COMM2253 City Campus

Complete 48 credit points from the following
Course Title Credit Points Course Code Campus
Introduction to Cinema Studies 12 COMM1031 City Campus
Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus
Border Crossings: Cinema, Community and Nation 12 COMM2876 City Campus
Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus
Uses of Film Theory 12 COMM1036 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus
Politics and Communication 12 COMM2409 City Campus
Changing Economies and Communication 12 COMM2408 City Campus
Screening Politics and Technologies 12 COMM2636 City Campus
Work, Politics and Technology 12 COMM2407 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Digital Communication 12 COMM2906 City Campus
Precision Writing for Digital Engagement 12 COMM2913 City Campus
Social Media Communication 12 COMM2872 City Campus
Digital Audiences and Analytics 12 COMM2916 City Campus
Communication Platforms and Industries 12 COMM2917 City Campus
Managing Digital Challenges 12 COMM2914 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Gender 12 COMM2925 City Campus
Gender, Development and Globalisation 12 HUSO2092 City Campus
Global Feminisms 12 HUSO2388 City Campus
Rethinking Masculinities 12 COMM2926 City Campus
Feminist and Queer Perspectives 12 COMM2879 City Campus
Gender, Communication and Social Change 12 COMM2927 City Campus

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Journalism Essentials 12 COMM3011 City Campus
Journalism Law and Ethics 12 COMM2836 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Fact Checking and Verification 12 COMM2803 City Campus
Journalism Reporting and Writing 12 COMM2835 City Campus
Podcasting 12 COMM2870 City Campus
Photojournalism 12 COMM2640 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Literature and Decolonisation 12 LANG1375 City Campus
Reading Space and Place 12 COMM2635 City Campus
Literary Environments 12 LANG1374 City Campus
Narrating the Self 12 COMM2638 City Campus
Literature's Ethics 12 COMM2630 City Campus

Complete 12 credit points from the following:
Course Title Credit Points Course Code Campus
Making Media 12 COMM2674 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Media 2 24 COMM2625 City Campus
Media 3 24 COMM2626 City Campus

AND

Complete 12 credit points from the following:
Course Title Credit Points Course Code Campus
Live Media 12 COMM2220 City Campus
Podcasting 12 COMM2870 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Public Relations 12 COMM2929 City Campus
Advocacy and Voice in Public Relations 12 COMM2920 City Campus
Public Relations Strategy and Planning 12 COMM2937 City Campus
Contemporary Media Relations 12 COMM2921 City Campus
Organisational Communication 12 COMM2922 City Campus
Issues, Risk and Crisis Communication 12 COMM2688 City Campus

List of Interdisciplinary Minors:

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Business Analytics 12 ISYS3446 City Campus
Introduction to Cybersecurity Governance 12 INTE2584 City Campus
Legal Considerations of Artificial Intelligence, Big Data and Blockchain 12 LAW2604 City Campus
Introduction to Enterprise Artificial Intelligence 12 ISYS3443 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
The Foundations of Entrepreneurship 12 BUSM1311 City Campus
Applied Entrepreneurship 12 BUSM4052 City Campus
Driving Innovation in Organisations 12 BUSM1321 City Campus
Entrepreneurship and Global Challenges 12 BUSM4054 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Civil and Criminal Issues in the Digital World 12 LAW2556 City Campus
Intellectual Property Law 12 LAW2537 City Campus
Legal Considerations of Artificial Intelligence, Big Data and Blockchain 12 LAW2604 City Campus
Introduction to Employment Law 12 LAW2472 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Marketing Principles 12 MKTG1025 City Campus
Buyer Behaviour 12 MKTG1050 City Campus
Marketing Communication 12 MKTG1041 City Campus
Market Research 12 MKTG1045 City Campus

Complete 12 credit points from the following:
Course Title Credit Points Course Code Campus
Photography 101 12 VART3590 City Campus

AND

Complete 36 credit points from the following:
Course Title Credit Points Course Code Campus
Photographic Lighting 12 VART3596 City Campus
Alternative Photographic Processes 12 VART1704 City Campus
Photography and Environment 12 VART3823 City Campus
The Performed Image: Photography and Identity 12 VART3826 City Campus
Documentary Photography 12 VART3817 City Campus
Picturing Power 12 VART3825 City Campus
Counter Investigations 12 VART3815 City Campus
Location Imaging 12 VART1710 City Campus
Fashion Photography Futures 12 VART3820 City Campus
Translating Spaces: Architectural and Interior Photography 12 VART3828 City Campus
Transforming Objects: Contemporary Product Photography 12 VART3827 City Campus
Photography - Illusion & Reality 12 VART3594 City Campus

Program Option Courses:

Course Title Credit Points Course Code Campus
Communication Horizons: Study Tour 12 COMM2928 City Campus
Wicked problems: innovative solutions 12 SOCU2276 City Campus
Media and Communication Internship 12 COMM2639 City Campus
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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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