Diploma of Marketing and Communication - Plan C5404

Diploma of Marketing and Communication - Plan C5404

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Entry score:

Not applicable*

Duration:
Full-time 1 year
Fees:
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Next intake:
February, July
Location:
Melbourne City
Entry score:

Not applicable

Duration:
Not applicable
Fees:
N/A
Next intake:
Not applicable
Location:
Not applicable

This qualification requires the completion of 12 units - 5 core units plus 7 elective units:

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete the following Five (5) Courses:

Course Title Credit Points Course Code Campus
Establish and Monitor the marketing mix 60 MKTG6116C City Campus
Write persuasive copy 50 MKTG6118C City Campus
Identify and evaluate marketing opportunities 70 MKTG6113C City Campus
Design and develop marketing communication plans 60 MKTG6117C City Campus
Undertake project work 60 BUSM6520C City Campus

Complete the following Three (3) Courses:

Course Title Credit Points Course Code Campus
Plan and interpret market research 50 MKTG6119C City Campus
Create multiplatform advertisements for mass media 40 MKTG6120C City Campus
Develop a digital marketing plan 50 MKTG6121C City Campus

Complete the following Three (3) Courses:

Course Title Credit Points Course Code Campus
Use digital technologies to collaborate in a work environment 50 BUSM6521C City Campus
Manage budgets and financial plans 70 ACCT5434C City Campus
Analyse big data 40 MATH5355C City Campus

Complete the following One (1) Course:

Course Title Credit Points Course Code Campus
Develop personal work priorities 40 BUSM6522C City Campus

This course is not available for international students intending to study on a student visa.

Information for international students

Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

 

Information for local students

If you are a local student please select 'switch to local' below to view the full course information.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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