DIPLOMAS
Diploma of Marketing and Communication - BSB50620
Domestic
Plan code:
C5404
Duration:
1 year full-time
1 year full-time
Campus:
City Campus
CRICOS Code:
National Curriculum Code:
BSB50620
Program Structure
This qualification requires the completion of 12 units - 5 core units plus 7 elective units:
C5404 Core Courses:
Complete the following Five (5) Courses:
Course Title | Nominal Hours | Course Code | Campus |
---|---|---|---|
Identify and evaluate marketing opportunities (BSBMKG541) | 70 | MKTG6113C | City Campus |
Establish and Monitor the marketing mix (BSBMKG542) | 60 | MKTG6116C | City Campus |
Design and develop marketing communication plans (BSBMKG552) | 60 | MKTG6117C | City Campus |
Write persuasive copy (BSBMKG555) | 50 | MKTG6118C | City Campus |
Undertake project work (BSBPMG430) | 60 | BUSM6520C | City Campus |
AND
C5404 Elective Course List A
Complete the following Three (3) Courses:
Course Title | Nominal Hours | Course Code | Campus |
---|---|---|---|
Plan and interpret market research (BSBMKG543) | 50 | MKTG6119C | City Campus |
Create multiplatform advertisements for mass media (BSBMKG551) | 40 | MKTG6120C | City Campus |
Develop a digital marketing plan (SIRXMKT007) | 50 | MKTG6121C | City Campus |
AND
C5404 Elective Course List B
Complete the following Three (3) Courses:
Course Title | Nominal Hours | Course Code | Campus |
---|---|---|---|
Manage budgets and financial plans (BSBFIN501) | 70 | ACCT5434C | City Campus |
Analyse big data (BSBXBD403) | 40 | MATH5355C | City Campus |
Use digital technologies to collaborate in a work environment (BSBTEC404) | 50 | BUSM6521C | City Campus |
AND
C5404 Elective Course from BSB40820:
Complete the following One (1) Course:
Course Title | Nominal Hours | Course Code | Campus |
---|---|---|---|
Develop personal work priorities (BSBPEF402) | 40 | BUSM6522C | City Campus |