DurationFull-time 1 year
Next intakeFebruary, July
Next intakeNot applicable
The Diploma of Marketing and Communication offers you an intensive, unique, industry-led approach to helping you develop creative and business communication skills. You’ll learn how to interpret market trends, and design and implement creative marketing and communication strategies, including specialised media planning and social media engagement.
Drawing on RMIT’s local, national and global relationships, you will have the opportunity to work with and develop strategic marketing and communications for multiple industry partners as part of the Work-Integrated Learning projects within the program. Some of the project work you will work on with industry includes:
- developing creative and strategic integrated marketing and communications for local, national or global campaigns
- building skills in project coordination
- using online business communication tools to work with teams
- building intercultural communication skills working with various clients, brands and teams
- develop go-to-market social media engagement strategies and advertisements
- pitch and present a media plan and strategy to a global media agency, working with live client briefs.
This industry-focused diploma offers you the chance to work on real projects and campaigns with high-profile industry partners. These opportunities for hands-on skills-based learning will put you ahead of the pack when you apply for jobs, before or after you graduate.
The hands-on and industry simulated experiences integrated within the course separates RMIT from its competitors. Over less than a year of beginning my marketing journey at RMIT, I have worked alongside real clients such as Metro Trains and Dentsu Mitchell.
- Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication
Work on professional projects with industry mentors.
Zagame Automotive Group is Australia’s pre-eminent automotive retail organisation representing 14 prestige automotive brands. RMIT marketing students were briefed by the brand managers to deliver a marketing project to help their business.
*This training is delivered with Victorian and Commonwealth Government funding.
Please note that this Diploma is not available for international students intending to study on a student visa. If you are holding a temporary visa (other than a student visa) and your visa has a full study entitlement, you may be eligible to apply. For more information, see the international students with other temporary (non-student) visas.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions. In particular, this diploma enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis. Many subjects within the program develop skills in project and time management by using checkpoints that provide frequent opportunities for teacher and peer feedback.
Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests, discussion board participation and practical assignments including case study analysis and scenarios.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and make use of a blended and simulated professional environment, such as an agency setting.
This diploma is strongly career focused, making practical skills and knowledge central to your learning, and is taught and assessed by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak in classes in order to improve your industry knowledge and give context to your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
The diploma is designed around seven specialised areas:
- Market research and evaluation
- Advertising: strategic and creative idea generation
- Project management
- Digital skills
- Use of data for decision making
- Marketing communication.
- Budgeting for success
Choose a program structure
|Diploma of Marketing and Communication||City Campus||
1 year full-time
1 year full-time
Choose a program structure
Program code: C5404
National curriculum code: BSB50620
This diploma has been developed with the help of industry leaders to ensure graduates are prepared for careers in new and developing media.
As a graduate, you will be prepared for entry level jobs in the marketing and communications industries, in roles such as:
- digital content consultant
- market strategy consultant
- marketing officer or executive
- entrepreneur or business owner.
Applicants must meet one of the following requirements:
- Successful completion of the Certificate IV in Marketing and Communications
- Successful completion of the following courses:
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
- BSBWRT411 Write complex documents.
- Two years equivalent full-time work experience.
This course offers pathway into further study at RMIT
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Graduates of this course will be eligible for exemptions from the courses below, subject to meeting the entry requirements. For more information, explore our Pathway finder, or contact Study@RMIT.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2022 government subsidised place: AU$5,750* per annum
- 2022 full-fee place: AU$7,750* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
- Student services and amenities fee (SSAF): AU$315 maximum fee for 2022.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
VET Student Loans
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
How does a VET Student Loan work?
If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.
Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
Vet Student Loan cap
If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.
It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2022 is $315.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
Looking for answers or more general infomation?
For frequently asked questions or how to find more information regarding applications and enrolments, fees, student support services, university policies and more, please visit our Frequently Asked Questions.