Diploma of Marketing and Communication

Diploma of Marketing and Communication - BSB50620

VOCATIONAL

Enhance your skills by combining knowledge from the advertising, marketing and public relations industries.

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Student type:
Learning mode:
On campus
Entry score:

Not applicable

Duration:
Full-time 1 year
Fees:

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Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

Not applicable

Duration:
Not applicable
Fees:

Not applicable

Next intake:
Not applicable
Location:
Not applicable

Overview

The Diploma of Marketing and Communication offers you an intensive, unique, industry-led approach to helping you develop creative and business communication skills.

You’ll learn how to interpret market trends, and design and implement creative marketing and communication strategies, including specialised media planning and social media engagement.

Drawing on RMIT’s local, national and global relationships, you will have the opportunity to work with and develop strategic marketing and communications for multiple industry partners as part of the Work-Integrated Learning projects within the program. Some of the project work you will work on with industry includes:

  • developing creative and strategic integrated marketing and communications for local, national or global campaigns
  • building skills in project coordination
  • using online business communication tools to work with teams
  • building intercultural communication skills working with various clients, brands and teams
  • develop go-to-market social media engagement strategies and advertisements
  • pitch and present a media plan and strategy to a global media agency, working with live client briefs.

This industry-focused diploma offers you the chance to work on real projects and campaigns with high-profile industry partners. These opportunities for hands-on skills-based learning will put you ahead of the pack when you apply for jobs, before or after you graduate.

Why choose the Diploma of Marketing and Communication at RMIT?

Industry input

This course has been developed with industry leaders to ensure it's relevant to work in new and developing media.

Hands-on learning

Work with real clients on real projects, gaining an understanding of fundamental marketing concepts.

Industry connected

Hear from industry guest speakers to give context to your understanding of concepts and assessment tasks.

The hands-on and industry simulated experiences integrated within the course separates RMIT from its competitors. Over less than a year of beginning my marketing journey at RMIT, I have worked alongside real clients such as Metro Trains and Dentsu Mitchell.
Portrait of Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication at RMIT - Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication at RMIT
Female student facing camera

Driving industry connections in the classroom

Zagame Automotive Group is Australia’s pre-eminent automotive retail organisation representing 14 prestige automotive brands. RMIT marketing students were briefed by the brand managers to deliver a marketing project to help their business.

This training is delivered with Victorian and Commonwealth Government funding.

Please note: this diploma is not available for international students intending to study on a student visa. If you are holding a temporary visa (other than a student visa) and your visa has a full study entitlement, you may be eligible to apply. For more information, see the international students with other temporary (non-student) visas.

Details

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RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions.

In particular, this diploma enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis. Many subjects within the program develop skills in project and time management by using checkpoints that provide frequent opportunities for teacher and peer feedback.

Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests, discussion board participation and practical assignments including case study analysis and scenarios.

Learning at RMIT

The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.

Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.

You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and make use of a blended and simulated professional environment, such as an agency setting.

This diploma is strongly career focused, making practical skills and knowledge central to your learning, and is taught and assessed by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak in classes in order to improve your industry knowledge and give context to your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.

The knowledge and skills you will acquire throughout this diploma and how they can be applied in your career are described in the learning outcomes.

The diploma is designed around seven specialised areas:

  • Market research and evaluation
  • Advertising: strategic and creative idea generation
  • Project management
  • Digital skills
  • Use of data for decision making
  • Marketing communication.
  • Budgeting for success

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Diploma of Marketing and Communication
Program code: C5404
National curriculum code: BSB50620
Title
Location
Duration
Plan code
CRICOS
Diploma of Marketing and Communication
City Campus
1 year full-time
C5404
Location
City Campus
Duration
1 year full-time
Plan code
C5404
CRICOS
View plan

Career

This diploma has been developed with the help of industry leaders to ensure graduates are prepared for careers in new and developing media.

As a graduate, you will be prepared for entry level jobs in the marketing and communications industries, in roles such as:

  • digital content consultant
  • market strategy consultant
  • marketing officer or executive
  • entrepreneur or business owner.

Admissions

You need to satisfy all of the following academic (entry) requirements to be considered for entry into this course.

Applicants must meet one of the following requirements:

Successful completion of the Certificate IV in Marketing and Communications

OR

Successful completion of the following courses:

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.

OR

Two years equivalent full-time work experience in a related role.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

Pathways

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Understanding pathways

Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree.

Explore the pathway finder
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This course offers pathway options. If you don’t meet the entry requirements, a formal pathway might be your way in.

Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience.

Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.

Graduates of this course will be guaranteed entry into the courses below.

For more information, explore our Pathway finder, or contact Study@RMIT.

Fees

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Tuition fees

The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.

  • 2024 government subsidised place: AU$6,250* per annum
  • 2024 full-fee place: AU$8,250* per annum

*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.

Fee finder

Use our fee finder to get an estimate of your fees for this program.

Additional expenses

  • Student services and amenities fee (SSAF): AU$351maximum fee for 2024.
  • Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment

The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.

Eligibility Exemption criteria

**The Victorian Government is currently waiving three (3) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and who have studied previously, will be able to access a government subsidised place in a program. Find out how to check your eligibility

Defer your payment

The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.

Payments and refunds

For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2024 is $351.  

For more information about calculating your actual SSAF see Paying SSAF.

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.

VET Student Loans

The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.

How does a VET Student Loan work?

If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.

Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).

The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.

The Royal Melbourne Institute of Technology advises that:

  • VET student loans will not be approved for students who do not meet eligibility requirements; and
  • a VET student loan gives rise to a HELP debt that continues to be a debt due to the Commonwealth until it is repaid.

For more information see VET Student Loans or Study Assist.

VET Student Loan cap

If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.

It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date. 

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

Sorry, this program is not available for international students intending to study on a student visa.

If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information