Gain essential expertise in the ever-evolving social media landscape and kickstart a lively, challenging digital career.
Not applicable
Through your work in the Diploma of Social Media Marketing, you will gain the skills required to perform essential work for any business with a digital presence.
You will learn to develop, implement and launch social media marketing strategies, build and manage social campaigns, and perfect a personal brand across all digital platforms. Utilising both in-class and self-paced study, you will engage meaningfully with course content to hone your knowledge and deliver trackable results for organisations.
You will study within an industry-simulated environment, The Agency, designed to help you develop expertise in a practical setting, allowing you to hit the ground running when you join the workforce. To further set your industry-relevant skills, you will work with a current industry client, designing an assignment in response to a marketing communications brief.
Join the only nationally accredited marketing qualification focusing solely on social media and put yourself at the forefront of the global social media revolution.
Gain real world, industry applicable experience with RMIT's integrated simulated professional environment, The Agency.
Graduate with a comprehensive business portfolio brimming with examples of your knowledge and work, and an engaging personal brand.
This training is delivered with Victorian and Commonwealth Government funding.
The Diploma of Social Media Marketing gives you the tools to design and implement a comprehensive social media strategy to deliver results for entrepreneurs, businesses and global organisations.
Delivered through teacher-led face-to-face classes in the Melbourne CBD, the Diploma of Social Media Marketing is heavily focussed on industry best practice, and hands-on learning. You will learn through a variety of approaches, including simulated activities, case studies, discussion boards, research, and more. As part of your study, you will work within The Agency, an industry-simulated environment designed to give you practical experience prior to course completion. You will also respond to a real client brief and develop a social media marketing strategy to suit, giving you a taste of life as a social media manager in practice.
Assessment in this course will depend on course requirements and outcomes, and may take the form of work-simulated projects, delivery of and responses to presentations, practical demonstrations, and group and individual work.
The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.
Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.
In this highly practical course, your learning will centre around industry requirements and experiences, allowing you to join the workforce with confidence and capability.
You will learn in The Agency, an industry-simulated university environment, where you will research, understand, develop, launch and manage social media briefs and campaigns. As part of your assessment, you will respond to a real client brief, ensuring that the skills you're acquiring are both essential to real industry practices and demonstably relevant to future employers.
The knowledge and skills you will acquire throughout this diploma and how they can be applied in your career are described in the learning outcomes.
Through both your core and elective subjects in the Diploma of Social Media Marketing, you will gain the skills to:
You will also have the opportunity to respond to a real client brief with an optimised social media marketing plan, allowing you to gain immediately applicable skills before pursuing your career in social media marketing.
Choose a plan below to find out more about the subjects you will study and the course structure.
Note: International student visa holders can only study full-time.
Now that social media is a core part of many business' marketing strategy, demand for skilled social media workers continues to grow.
As a graduate of the Diploma of Social Media Marketing, you will have the knowledge, skills and qualifications required to pursue work as a:
You will also have the broad digital-based marketing skills required to undertake entry-level roles in other areas of digital marketing. Alternatively, you may choose to pursue higher levels of study to further your marketing expertise and specialisations.
This program offers the opportunity for students to secure a student membership of the Australian Marketing Institute.
You need to satisfy all of the following academic (entry) requirements to be considered for entry into this course.
There are no minimum academic entry requirements for this program. Applicants must meet the minimum University Entry requirements for this program.
There are no prerequisite subjects required for entry into this qualification.
A selection task is not required for entry into this qualification.
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree.
You must meet the entry requirements to gain access to this course. Please contact Study@RMIT to discuss your options.
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience.
Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.
Graduates of this course will be guaranteed entry into the course/s below.
For more information, explore our Pathway finder, or contact Study@RMIT.
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is $365.
You may also be required to purchase other items related to your course, including field trips, textbooks and equipment. These additional fees and expenses vary from course to course.
RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.
Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
