Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication - BSB40820

VOCATIONAL

Blend creativity with business to develop strategic thinking skills, and learn to craft creative and persuasive communication.

Student type:
Mode of study:
On campus and blended learning
Entry score:

Not applicable

Duration:
Full-time 6 months
Part-time 1 year
Fees:

Fee finder

Next intake:
February, July, September
Location:
Melbourne City
Mode of study:
On campus and blended learning
Entry score:

Not applicable

Duration:
Not applicable
Fees:

Not applicable

Next intake:
Not applicable
Location:
Melbourne City

Overview

The Certificate IV in Marketing and Communication is designed to introduce you to the fundamentals of marketing communication concepts and practices in business.

The units you’ll study cover a broad range of topics applicable to the marketing and communications industry, giving you insight and skills in the following areas of study:

  • consumer insight and target audience profiling
  • media planning and buying
  • digital media applications and software
  • creative and persuasive communications
  • presentations and preparation of marketing documents
  • website marketing and video production.

Drawing on RMIT’s links to industry, you will be taught by experts, and learn and apply the latest software and platforms to implement solutions in business practices and industry.

The transferable skills you learn in this certificate will prepare you for the advertising, marketing and communications industries, or can be directly applied to your own business.

With this broad understanding of the marketing and communications industry, you will be able to pursue a role in industry, government or non-government sectors, enhance your existing business, or study further for a more in-depth understanding and application with the Diploma of Marketing and Communication.

The hands-on and industry simulated experiences integrated within the course separates RMIT from its competitors. Over less than a year of beginning my marketing journey at RMIT, I have worked alongside real clients such as Metro Trains and Dentsu Mitchell.
Portrait of Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication at RMIT - Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication at RMIT

This training is delivered with Victorian and Commonwealth Government funding.

Please note: this certificate is not available for international students intending to study on a student visa. If you are holding a temporary visa (other than a student visa) and your visa has a full study entitlement, you may be eligible to apply. For more information, see the international students with other temporary (non-student) visas.

Details

Classes are interactive and will provide opportunities for you to discuss ideas, practise new skills, participate in group discussions and group work, and contextualise theory through industry-relevant scenarios and case studies.

RMIT offers a variety of learning and teaching approaches including lectures, tutorials, workshops and client presentations. Students are provided with a variety of different assessment types that allow them to apply the course concepts including group discussions, case studies and work integrated learning with real-world clients. This is supported by online activities such as blogs, discussion boards, quizzes and wikis to further enhance learning.

Ongoing assessment throughout the semester includes essays, reports, presentations, group and individual projects, case studies, client projects, tests and work-simulated projects.

Blended learning options

Courses offered as part of blended learning programs include a meaningful blend of online, on-campus, and workplace based learning tailored to the type of study you undertake. This learning is active, prioritising tasks that involve exploration and development of skills and knowledge through interaction and engagement.

Online aspects provide positive benefits such as flexibility and adaptability using digital activities and materials, while also strengthening the interaction and connection with timetabled and on-campus experiences such as tutorials, practicals, or workshops.

Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives. The Board creates a strategic bridge between the latest in technology and design thinking and business.

This certificate has been developed by RMIT’s College of Business with extensive input from industry to ensure your learning prepares you effectively for current and future industry needs.

Professionals from the marketing and communication industry will speak in your classes to enhance your knowledge of the industry and give context to the theory and concepts you learn.

You will also complete work-integrated learning projects during the semester, completing assessable tasks in the workplace, working with organisations to solve real marketing communication problems or working on community-based projects.

This practical experience will complement your theoretical knowledge and enhance your communication, problem-solving and self-management abilities to meet workplace expectations.

The knowledge and skills you will acquire throughout this qualification and how they can be applied in your career are described in the learning outcomes.

You will study six core subjects and six electives covering marketing and communications themes including:

  • developing and delivering presentations
  • advertising, production and marketing activities
  • understanding consumers
  • communicating effectively
  • preparing digital content for a website
  • marketing and PR documents.

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Certificate IV in Marketing and Communication
Program code: C4413
National curriculum code: BSB40820

Title
Location
Duration
Plan code
CRICOS
Certificate IV in Marketing and Communication
City Campus
0.5 years full-time or part time equivalent
C4413
Location
City Campus
Duration
0.5 years full-time or part time equivalent
Plan code
C4413
CRICOS

Career

As a graduate of this career-oriented certificate, you’ll be able to pursue roles including:

  • marketing or communications officer
  • media, advertising or public relations officer
  • copywriter or content writer
  • market research assistant.

You may be interested in pursuing further study in marketing, advertising or media fields. Once you graduate, you may also choose to continue studying in the Diploma of Marketing and Communications.

Admissions

You need to satisfy all of the following academic (entry) requirements to be considered for entry into this course.

Applicants must meet one of the following minimum academic requirements:

Successful completion of Australian Year 12 (or equivalent) or the Australian Senior VCAL Certificate

OR

Completion of Post-Secondary studies (Certificate III or above)

OR

At least 6 months work experience.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

You need to satisfy all of the following requirements to be considered for entry into this degree.

You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 50% (see calculator below).

Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.

Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post-secondary diploma in the relevant discipline with the required grades.

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) (check calculator below).

Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post-secondary diploma in the relevant discipline with the required grades.

You may also be considered if you have work experience in this field.

Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

To study this program you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 5.5 (with no individual band below 5.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 50 (with minimum of 5 in Reading, 5 in Listening, 14 in Speaking and 15 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 42 (with no communication band less than 36)
  • C1 Advanced: minimum of 162 with no less than 154 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Upper Intermediate Certificate at RMIT English Worldwide.

Pathways

Understanding pathways

Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree.

Even though there are no formal pathways into this course, there are often other ways you can gain entry.

Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience.

Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.

Fees

2023 fees

The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.

  • 2023 government subsidised place (with concession): AU$850* per annum
  • 2023 government subsidised place (without concession): AU$4,250* per annum
  • 2023 full-fee place: AU$6,500* per annum

*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.

Fee finder

Use our fee finder to get an estimate of your fees for this program.

Additional expenses

*The Student Services and Amenities Fee (SSAF) rates for 2023 have been delayed by the Australian Government. The fee information will be published when they are available.

  • Student services and amenities fee (SSAF): AU$315 maximum fee for 2022*.
  • Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment

The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.

Eligibility Exemption criteria

**The Victorian Government is currently waiving three (3) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and who have studied previously, will be able to access a government subsidised place in a program. Find out how to check your eligibility

Payments and refunds

For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2023 is $326. 

For more information about calculating your actual SSAF see Paying SSAF.

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.

You may be entitled to apply for a fee concession or exemption if you are in a Victorian Government subsidised place and you meet the eligibility criteria.

If your application for a fee concession is approved, you will be charged 20% of the standard government subsidised tuition fee for your program. You will also be charged a lower rate on your student services and amenities fee (SSAF).

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

The annual tuition fee for 2022 is AU$XX,XXX.

The total indicative tuition fee for 2022 commencement is AU$XX,XXX.

In addition to tuition fees you also need to pay for:

You also need to account for your living expenses. Estimate the cost of living in Melbourne.

Find out more details about how fees are calculated and the expected annual increase.

Applying for refunds

Find information on how to apply for a refund as a continuing international student.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

Sorry, this program is not available for international students intending to study on a student visa.

If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.