Demand for skills in marketing and advertising
Careers in marketing and advertising are also expected to have very strong future growth in the coming years, with an estimated growth of 11.4% and skilled workers in demand across all industries.2
Bonnie discovered a passion for marketing while working in the travel industry. She started studying the Certificate IV in Marketing and Communication to further develop practical marketing skills that would help her land an in-demand role in industry.
“I worked at a cruise travel agency and part of my role was to create eDMs and collaborate with the marketing department,” said Bonnie.
“I discovered a love for marketing that inspired me to return to study to increase my skills and knowledge."
With Seek projecting job opportunities to exceed 3,500 positions for marketing coordinators in the next five years, Bonnie’s new skills and experience will stand her in good stead for success upon graduation.3
Career outcomes of the Certificate IV in Marketing and Communication
As a graduate of this career-oriented certificate, you can pursue roles in marketing, communication, media, advertising and public relations. Your future job title might be a marketing or communications officer, copywriter or market research assistant.
“Throughout the semester my class has worked with an international company called Hangtime Gear to create a marketing plan for a new product launch. We’ve been applying the knowledge we’ve learned in the course to assist this company with refining their marketing strategy, and I’ve acquired skills in evaluating the marketing mix, providing recommendations for future marketing and how to structure and present these options to the client,” said Bonnie.
“It’s been a great experience and after studying I’d like to work as a marketing executive, utilising my workplace experience and newly acquired skills.”
“The TAFE style of learning is very hands-on and practical,” said Bonnie.
“I appreciate the opportunity to learn from teachers at RMIT who are also marketing industry professionals and can give us real-life examples and situations. I think the smaller class sizes allow you to build relationships with your tutors and classmates and get a more personalised learning experience.”