Corporate and commercial

Using specialist skills in strategy and design, students partnered with Grand Hyatt and Azura Airlines to create products and brands at a professional standard.

Grand Hyatt: Design items for the luxury sector

Product and packaging design | 25 students | 1 program | 6 weeks

Design prototype gift packs to promote ‘a good night’s sleep’.

Students developed a variety of luxury product designs and participated in presentation and feedback sessions to various departments of the Grand Hyatt including: Corporate Leadership, Sales and Marketing, Human Resources and Engineering.

Student work was shown at the Hyatt’s international conference in Chicago.

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Prophet: Azura Airlines brand development

Brand strategy and communication | 5 students | 3 programs | 6 weeks

Create an emotional connection with an airline’s brand through a refreshed positioning strategy.

Addressing this brief involved consideration of brand ambition, brand expression, brand position and brand delivery.

This project was conducted as part of a study tour in New York in collaboration with leading brand and advertising consultancies including Prophet and Wunderman.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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