Learn how students put their media and marketing skills to the test with leading Indigenous community organisations to build an app and launch a brand.
Students collaborated with members of Winda-Mara Aboriginal Corporation on a mobile app to help promote tourism in the Tyrendarra Indigenous Protected Area, near Portland in Victoria's south-west.
The app uses GPS technology to trigger audio, video, photographic and textual content as visitors progress through the site. The content includes interviews with Gunditjmara Elders, rangers and tourism officers.
The mobile app will be released later this year by Winda-Mara on the Apple and Google app stores.
Students developed brand concepts and collateral including branded coffee cups, projections at White Night Melbourne, brand marks, logos and symbols, posters, an EDM, a zine and a social media campaign.
Student campaigns was used to develop promotional material for 2017.
Acknowledgement of country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.