Students partnered with Melbourne Zoo to raise sustainability awareness through digital design, and used brand and marketing knowledge to help Lentara Unitingcare raise over $100,000 in donations.
The partnership produced a variety of communication outcomes including: branding, advertising, graphic design, film, television, radio and new media collateral.
Student involvement in Brimbank Men’s Shed’s emergency awareness and fundraising campaign raised more than $100,000 in donations, saving the initiative from imminent closure and extending its operation for at least another 12 months.
Three students secured paid internships in Lentara’s Marketing and Communications Department.
Students developed an interactive experience to help zoo visitors learn about the zoo’s waste recycling program in a fun and interesting way. Students delivered an educative mobile app game, systems maps of the waste management process, and interpretive design proposals ranging from obstacle playgrounds and game spaces to digital interactive spaces.
Melbourne Zoo is exploring implementing the mobile app game.
Acknowledgement of country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.