Social responsibility

Students partnered with Melbourne Zoo to raise sustainability awareness through digital design, and used brand and marketing knowledge to help Lentara Unitingcare raise over $100,000 in donations.

Lentara Unitingcare: Communication Strategy

Brand development and communication strategy | 30 students | 2 programs | 3 months

Improve awareness of social service work activities focusing on Asylum Seekers Community Housing, Men’s Shed, Shower Bus, Mobile Clothing Bins and Lentara brand identity. 

The partnership produced a variety of communication outcomes including: branding, advertising, graphic design, film, television, radio and new media collateral.

Student involvement in Brimbank Men’s Shed’s emergency awareness and fundraising campaign raised more than $100,000 in donations, saving the initiative from imminent closure and extending its operation for at least another 12 months.

Three students secured paid internships in Lentara’s Marketing and Communications Department.

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Melbourne Zoo: Zoo Poo and You

App and interpretive design | 17 students | 2 programs | 3 months

Communicate the zoo’s waste management and sustainability practices to visitors using interpretive and exhibition design.

Students developed an interactive experience to help zoo visitors learn about the zoo’s waste recycling program in a fun and interesting way. Students delivered an educative mobile app game, systems maps of the waste management process, and interpretive design proposals ranging from obstacle playgrounds and game spaces to digital interactive spaces.

Melbourne Zoo is exploring implementing the mobile app game.

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aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer