Simon is an expert on services marketing, service workers, scale development and consumer behaviour. These interests are at the core of his top research outcomes, enabling him to engage at the leading edge in the disciplines of marketing. Simon has published works in these areas in outlets such as the Journal of Service Research, the Journal of Business Research and Industrial Marketing Management. He was appointed as Co-Editor in Chief of the Journal of Consumer Behaviour in 2009, a position he held for six years.
Simon is a co-author of Strategic Brand Management, published by Oxford University Press, one of Europe’s leading post graduate brand management textbooks over the last 10 years.
In addition to a core interest in marketing, he has also developed research expertise in Professional Doctorates, which included grant work with the Office of Learning and Teaching (Cat 1) to examine thesis supervision stage of Professional Doctorates.
Emerging research interests include consumption and mental health, and the role of marketing in facilitating the development of circular economy business models.