For the last 15 years, Dr Rahman has lectured to ten different courses in marketing: Marketing Management (MBA), Principles of Marketing, Services Marketing, Marketing Communications, Consumer Behaviour, Marketing Research, International Marketing, Direct Marketing, Marketing Channel Management and Strategic Marketing Management.
In his work as a university teacher, he has demonstrated his abilities as a lecturer, course coordinator, curriculum developer and tutorial instructor with varying levels of responsibilities both in the Australian and the North American models in large and small class settings.
At the University of Sydney, he was assigned Services Marketing, Consumer Behaviour and Principles of Marketing. At the American University in Dubai, Dr. Rahman was afforded an opportunity to teach students from diverse cultures. Currently at RMIT, he is in charge of Buyer Behaviour.
Dr Rahman’s research is concentrated in the following areas:
- Branding and strategy
- Cross-cultural consumer behaviour
- Consumption of help, health and wellbeing
Awards and recognition
- 2017: Invited appointment as an Associate Editor of the Journal of Contemporary Issues in Business and Government (CIBG) effective from January 2017
- 2016: Invited Appointment to Editorial Review Board Member, Journal of Global Marketing, from Jan 1, 2016 – current
- 2014: RMIT College of Business Pro Vice-Chancellor Recognition for achieving 90% on the Overall Satisfaction Index in Buyer Behaviour course, Semester 1 & 2, 2013
- 2012: RMIT School of Economics, Finance, and Marketing Teaching Awards for GTS Achievement in Buyer Behaviour (with McCauley, B and Kopanidis, F.)
- 2009: Won Best in Track paper (Consumer Behavior) Academy of Marketing Science Conference, Baltimore, Maryland, USA May 20-23, 2009 (with Helene Charrier, Tarek Mady, and Dennis Lee)
- 2008: American University Dubai “Faculty Teaching Offset Grant” (FTO) (valued one course teaching offset): Brand Protection Dilemma
- 2003: University of Sydney, “Marketing Discipline Research Excellence Scholarship” (A$25,000 PA), (2002-2006) for PhD studies
Recent international presentations
- Invited chief guest on “failure to success – career guidance camp”, Feb 1, 2017, National Institute of Co-operative Development, Kandy, Sri Lanka. (this was a consecutive second invitation by the same organisation). Attended by 300 year-12 students.
- 3rd International European Social Survey (ESS) Conference, 13-15 th July 2016, University of Lausanne, Switzerland
- Invited seminar speaker on “Driving your Research from within: Pathway to Establish a Successful Academic Career”, Feb 1, 2016. Centre for Management Research, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. Attended by 40 junior academics.
- Invited special guest speaker on “failure to success – career guidance camp”, Feb 6, 2016, National Institute of Co-operative Development, Kandy, Sri Lanka. Attended by 240 year-12 students.
- First Symposium of the Wicked Problems in Consumer Research, Melbourne, Australia, Sep 1 – 2, 2015. Conference co-chair speech. Also Co-track chair on “When Health Pursuits Turn into Unhealthy Obsessions”.
- ICORIA (European Advertising Academy) Conference, Birkbeck, University of London, UK. July 2 – 4. Presented on “Parent brands and their sub-brands: two categories of brand associations”.
- Association of Consumer Research Conference, Hilton Hotel, Baltimore, ML, USA, October 22–26, 2014. Presented on “magic vs. logic values of self-help”.
- International Symposium on Marketing, Logistics, and Business (MLB 2013) Nagoya, Sept. 24-26, 2013. Presented on “cool-seeking tendency”.
- Ph.D. in Marketing, University of Sydney, 2007, Thesis title: An Examination of Brand Architecture Strategies for Services: Can the Sub-brand Rule the Day?
- Bachelor of Business (Honours) in Marketing, Charles Sturt University, Bathurst 1997, Thesis title: The impact of county-of- origin effect and ‘Australian Made Campaign’ on consumer decision processes
- Member, Chartered Institute of Marketing (UK)
- Saldanha, N.,Mulye, R.,Rahman, K. (2020). A strategic view of celebrity endorsements through the attachment lens In: Journal of Strategic Marketing, 28, 434 - 454
- Do, D.,Rahman, K.,Robinson, L. (2020). Determinants of negative customer engagement behaviours In: Journal of Services Marketing, 34, 117 - 135
- Buschgens, M.,Amado Baptista De Figueiredo, B.,Rahman, K. (2020). How brand owners construct imagined worlds with brand visual aesthetics In: Journal of Brand Management, 27, 266 - 283
- Buschgens, M.,Amado Baptista De Figueiredo, B.,Rahman, K. (2019). How brand visual aesthetics foster a transnational imagined community In: European Journal of Marketing, 53, 2268 - 2292
- Buschgens, M.,Amado Baptista De Figueiredo, B.,Rahman, K. (2019). How Regional Diasporic Consumer Experiences Produce Transnational Imaginary In: Advances in Consumer Research, 46, 382 - 385
- Jayawickramarathna, W.,Rahman, K.,Mulye, R.,Fry, T. (2019). Profitability in the rural bottom of the pyramid markets (BOP) from a business perspective: Evidence from Sri Lanka In: Bottom of the Pyramid Marketing, Emerald Group Publishing, Croydon, UK
- Saldanha, N.,Mulye, R.,Rahman, K. (2018). Who is the attached endorser? An examination of the attachment-endorsement spectrum In: Journal of retailing and consumer services, 43, 242 - 250
- Rahman, K. (2017). How consumers become "cool": Distinction-seeking vs. trend-following - Evidence from the Arab world In: Global Observations of the Influence of Culture on Consumer Buying Behavior, IGI Global, United States
- Rahman, K.,Areni, C. (2016). The benefits of quantifying qualitative brand data: A mixed-method approach for converting free brand associations to a brand equity index In: International Journal of Market Research, 58, 421 - 450
- Rahman, K. (2016). News Never Lies: Counterfeit Brand Protection Dilemma in the UAE In: Academy of Taiwan Business Management Review, 12, 7 - 161
2 PhD Current Supervisions9 PhD Completions
- Wicked Problems in Consumer Research Workshop. Funded by: University of Minnesota Research Grant pre-2014 from (2015 to 2016)
- Funds management decisions by individual investors: Who consumers seek non-professional self-help?. Funded by: Australian Centre for Financial Studies Research Grants 2014 from (2014 to 2016)