Dr. Kaleel Rahman
Senior Lecturer
Details
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College: Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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kaleel.rahman@rmit.edu.au
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ORCID: 0000-0002-1602-2955
Open to
- Masters Research or PhD student supervision
About
For the last 15 years, Dr Rahman has lectured to ten different courses in marketing: Marketing Management (MBA), Principles of Marketing, Services Marketing, Marketing Communications, Consumer Behaviour, Marketing Research, International Marketing, Direct Marketing, Marketing Channel Management and Strategic Marketing Management.
In his work as a university teacher, he has demonstrated his abilities as a lecturer, course coordinator, curriculum developer and tutorial instructor with varying levels of responsibilities both in the Australian and the North American models in large and small class settings.
At the University of Sydney, he was assigned Services Marketing, Consumer Behaviour and Principles of Marketing. At the American University in Dubai, Dr. Rahman was afforded an opportunity to teach students from diverse cultures. Currently at RMIT, he is in charge of Buyer Behaviour.
In his work as a university teacher, he has demonstrated his abilities as a lecturer, course coordinator, curriculum developer and tutorial instructor with varying levels of responsibilities both in the Australian and the North American models in large and small class settings.
At the University of Sydney, he was assigned Services Marketing, Consumer Behaviour and Principles of Marketing. At the American University in Dubai, Dr. Rahman was afforded an opportunity to teach students from diverse cultures. Currently at RMIT, he is in charge of Buyer Behaviour.
Supervisor projects
- Artisanal Appropriation: An Investigation of Artisan Meaning Perception and Purchase Motivation for Artisan Brands
- 1 Aug 2022
- You Are What You Eat: Understanding the Psychological and Ethical Motives for Organic Food Consumption
- 11 Jun 2019
- The Role of Imagined Community in the Global Marketplace: An Investigation of Brand Visual Aesthetics and Diaspora Consumer Experience
- 5 Feb 2018
- Determinants of the Green-Purchasing Behaviour of Public Servants
- 11 Aug 2016
- Understanding Negative Customer Engagement: Dimensions, Determinants and the Process of Negative Customer Engagement Behaviours
- 18 Jul 2016
- Examining the Effects of Parents' 'New Media' Engagement on the Wellbeing of Children
- 29 Feb 2016
- The Role of Attachment in Endorsement
- 20 Jul 2015
- An Organisational and Consumer Perspective on Bottom of the Pyramid (BOP) Markets
- 20 Jul 2015
- Synergistic Consumption in Exchange Economies - Understanding the Mechanisms of Creation and Growth
- 18 Aug 2014
- Understanding Brand Story Conceptualisations: Brand Practitioner Perspectives
- 3 Mar 2014
- Consumer Behaviour in The Context of Life-threatening Illness
- 13 Sep 2013
Teaching interests
Brand management, brand protection (counterfeit), consumer behaviour (over-consumption, under-consumption, consumption in the developing world, meaning of cool), with qualitative or quantitative approaches.
Research interests
Marketing, Business and Management, Anthropology, Education Systems
Dr Rahman’s research is concentrated in the following areas:
Branding and strategy
Cross-cultural consumer behaviour
Consumption of help, health and wellbeing
Dr Rahman’s research is concentrated in the following areas:
Branding and strategy
Cross-cultural consumer behaviour
Consumption of help, health and wellbeing
