Bachelor of Business - Digital Economy major

Bachelor of Business - Digital Economy major

Your guide to majoring in Digital Economy with the Bachelor of Business at RMIT.

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Student type:
Learning mode:
Entry score:

See course admissions

Duration:
Full-time 3 years
Part-time 6 years
Fees:

Commonwealth Supported Places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See admissions

Duration:
Full-time 3 years
Fees:

AU$45,120 (2026 annual)

Next intake:
February, July
Location:
Melbourne City

Introduction to the major

When you choose the Digital Economy major in the Bachelor of Business at RMIT University, you will gain the skills and knowledge to thrive in a world where technology is transforming the way we live, work and do business.

The digital economy brings together emerging technologies such as blockchain, artificial intelligence (AI), the Internet of Things (IoT), and digital platforms – reshaping industries, creating new forms of value and driving innovation across all sectors. 

This major prepares you to navigate and lead in this fast-evolving landscape, equipping you with the tools to apply digital technologies in business and policy settings, and meet the rising demand for professionals with hybrid digital and business capabilities.

Courses available with this major

Choosing a major is a key step in shaping your future. It gives you the chance to tailor your studies to your career goals and personal interests.

The major you choose will help you develop the skills and knowledge you need in your field, while also opening doors to valuable networking opportunities.

You will have the opportunity to take this major in the following courses:

Why choose to the digital economy major with the Bachelor of Business?

Tailor your learning

Explore blockchain, AI, and frontier technologies; combine your major with diverse business minors and majors.

Industry informed

Partner with industry as part of your studies and get a head start on your career.

Future-ready skills

Embrace transformative technology at the centre of the new digital economy.

In the future, everyone will need to understand how digital ledger technology affects every business sector. We are going to need economists, accountants, artists, lawyers, analysts, designers, consultants, and all sectors familiar with blockchain technology.

- Sam, Bachelor of Accounting/Bachelor of Business 

Career outcomes

Throughout your major, you will explore how emerging technologies – such as blockchain, AI, digital platforms, and IoT – are reshaping economies, industries, and the future of work. You will examine the role of cryptofinance and fintech, the business applications of smart contracts and data platforms, and the legal, ethical, and regulatory implications of these technologies.

The major will equip you with the skills to navigate and lead within the rapidly evolving digital economy, enabling you to contribute to technology-driven innovation in both private and public sectors.

Graduates of the Bachelor of Business who choose to major in Digital Economy may go on to careers in roles such as:

  • Digital business analyst
  • Technology consultant
  • Platform strategist
  • Policy and regulatory advisor
  • Fintech or crypto asset advisor
  • Innovation or product manager
  • User experience strategist for digital platforms
  • Digital economy entrepreneur

Subject selection guide

Below is a guide to the roadmap for your major, outlining the subjects and progression through the course.

Please note that this is the recommended sequencing only and is subject to scheduling.

Year of study Semester of study Subjects
Year 1 Semester 1 1. BUSM2562 Understanding the Business Environment*
2. BUSM2567 Business Decision Making*
3. BUSM2572 Business in Society*
4. BUSM2577 Integrated Perspectives on Business Problems*
Semester 2 1. ECON1623 Economic Foundations of the Digital World+
2. ECON1349 Frontiers of the Digital Economy+
3. Second Major subject OR Minor subject OR Business Option subject
4. Second Major subject OR Minor subject OR Business Option subject
Year 2 Semester 1 1. INTE2554 Digital Economy and Blockchain Applications+
2. BAFI3236 Cryptofinance & Cryptocurrency+
3. Second Major subject OR Minor subject OR Business Option subject
4. Second Major subject OR Minor subject OR Business Option subject
Semester 2 1. Choice of Major Elective+
2. ECON1626  Economics of Artificial Intelligence +
3. Second Major subject OR Minor subject OR Business Option subject
4. Second Major subject OR Minor subject OR Business Option subject
Year 3 Semester 1 1. Choice of Major Elective+
2. Second Major subject OR Minor subject OR Business Option subject
3. Second Major subject OR Minor subject OR Business Option subject
4. Elective
Semester 2 1. ECON1561 Digital Economy Projects+
2. BUSM2582 Business Graduate Portfolio^
3. Elective
4. Elective

Elective options

Electives give you the opportunity to further specialise your studies. Choose 2 electives from the options below, depending on course prerequisites:

  • ISYS3408 Blockchain for Business
  • BAFI3254 Financial Instruments and Technologies
  • ACCT2326 Accounting and Taxation in the Digital Economy
  • LAW2556 Civil and Criminal Issues in the Digital World
  • INTE2584  Introduction to Cybersecurity Governance
  • LAW2604 Legal Considerations of Artificial Intelligence, Big Data and Blockchain
  • ECON1594 Business challenges in the Digital Economy
  • ECON1339 Behavioural Economics
  • ECON1061 Forecasting and Quantitative Analysis

Refer to the course plan to learn more about individual subjects.

Key to subject selection

Foundation subject *
Major subject +
Capstone subject ^

Complementary majors and/or minors

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Business are complementary. Suggested combinations are listed below: 

Economics major

The Economics major equips students with a strong understanding of market dynamics, resource allocation, and economic theory. This complements the Digital Economy Business major by providing graduates with insights into how frontier technologies can transform economic systems.

Marketing major

The Marketing major prepares students to understand consumer behaviour and effectively promote products and services in a digital landscape. This complements the Digital Economy major by equipping graduates with the skills to understand the underlying economic transformative nature of frontier technologies for innovative marketing strategies.

Finance major

The Finance major prepares students to navigate the intersection of technology and finance. This complements the Digital Economy major by equipping graduates with skills to enhance financial transactions and investment strategies by leveraging cryptocurrencies, tokenisation, smart contracts and on-chain analytics for improved financial transactions, valuation and risk-management strategies within next-generation markets.

Logistics and Supply Chain major

The Logistics and Supply Chain major focuses on optimising operations. It complements the Digital Economy major by demonstrating how blockchain can improve transparency and efficiency, enabling graduates to implement innovative solutions that enhance supply chain performance and resilience.

Bachelor of Business full course information

This is just one of the 14 majors that you can choose from. Visit the Bachelor of Business course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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