Bachelor of Business – Marketing major

Bachelor of Business – Marketing major

Your guide to majoring in Marketing with the Bachelor of Business at RMIT.

Full course information Enquire Download Brochure
Student type:
Learning mode:
On campus
Entry score:

ATAR 67.00*
Guaranteed ATAR 70.00

Duration:
Full-time 3 years
Part-time 6 years
Fees:

Commonwealth supported places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See admissions

Duration:
Full-time 3 years
Fees:

AU$40,320 (2023 annual)
AU$41,280 (2024 annual)

Next intake:
February, July, October
Location:
Melbourne City

Introduction to the major

Become prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects. 

About the Bachelor of Business

With the Bachelor of Business at RMIT you will enjoy a cross-disciplinary, flexible and personalised degree that allows you to pursue a range of diverse interest areas across business. You will gain practical real-world experience throughout your degree with the College of Business and Law and our industry partners.

About the Bachelor of Business Professional Practice

The Bachelor of Business Professional Practice is a four-year degree offering you access to all the options within the three-year Bachelor of Business, complemented by an exclusive internship of up to one year and Work Integrated Learning experiences. 

Why choose to major in Marketing with the Bachelor of Business?

Transferable skills

Equip yourself with the professional skills to succeed in a fast-paced marketing world.

Tailor your learning

Undertake in-depth study in Marketing, complemented with a choice from 14 majors and 32 minor areas.

Industry informed

Partner with industry as part of your studies and get a head start on your career.

RMIT transformed me, inspired me, showed me the importance of communication and stakeholder management, how to lead with kindness, work with passion and embrace diversity.

- Christina, Bachelor of Business (Marketing and Human Resources Management) 

Career outcomes

The Bachelor of Business opens up a wide range of career opportunities which you can choose to focus on based on how you tailor your subject selection. Our wide range of industry partners and real-life focus produces industry demanded graduates.

The Marketing major prepares you for your future, providing you with sought-after knowledge and skills to enable you to thrive in a challenging and rewarding career.  

Throughout your major, you'll take courses focused on markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing.

Graduates of the Bachelor of Business who choose to major in Marketing may go onto careers in the following roles:  

  • Marketing manager
  • Brand or product manager
  • Marketing research analyst
  • Sales manager 
  • Employee engagement manager
  • Marketing research analyst.

Subject selection guide

The following guide will help you understand what your subject plan will look like if you decide to major in Marketing with the Bachelor of Business:

You will undertake six courses focusing on:

In addition to these you have your choice of two optional subjects from the below list:

Refer to individual course guides for subject assumed knowledge to maximise your success in your learning.

Key to subject selection

Essential Course (must be completed first) “”
Introductory Course *
Intermediate Course +
Advanced Course #
Capstone Course ^

Complementary majors and minors

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Business are complementary. Suggested combinations are listed below: 

People and Organisations major

People and Organisation involves managing people within an organisation and assists in developing a better understanding of how to align the needs of the organisation with those of its employees and customers.

Global Business major

Global Business involves understanding the international market, cultural differences, and the economic and political factors that influence business decisions. By combining these areas, there is the opportunity to evolve a more comprehensive understanding of how to develop marketing strategies for global markets.

Economics major

Economics provides a framework for understanding the behaviour of individuals, businesses and markets, and how they interact with each other. This knowledge can complement a Marketing major, which focuses on creating and promoting products and services that meet the needs of consumers.

Accounting in Business minor

The combination of these two fields can help you develop skills that are highly valued by employers such as analytical thinking, problem-solving and communication.

Bachelor of Business full course information

This is just one of the 14 majors that you can choose from. Visit the Bachelor of Business course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information