To attain the qualification, 11426NAT Diploma of Social Media Marketing with Artificial Intelligence, students are required to successfully complete a total of eight (8) units of competency comprising:
5 Core Units of Competency
3 Elective units of competency
The program has been developed to provide participants with the underpinning knowledge, skills and abilities required to meet Diploma-level outcomes. Graduates will demonstrate specialised technical and theoretical understanding across all areas of social media and digital marketing, including AI-enabled strategy development, content creation, advertising, analytics and optimisation.
Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete all Five (5) of the following Core Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Plan, create and optimise marketing content with Artificial Intelligence (NAT11426001) | 80 | OFFC1031 | City Campus |
| Plan, conduct and optimise organic social media marketing with artificial intelligence (NAT11426002) | 80 | MKTG1261 | City Campus |
| Plan, implement and optimise paid social media advertising with Artificial Intelligence (NAT11426003) | 90 | MKTG1269 | City Campus |
| Plan, implement and manage social media conversion rate optimisation with Artificial Intelligence (NAT11426004) | 80 | MKTG1306 | City Campus |
| Develop a social media strategy (SIRXMKT006) | 30 | MKTG9335C | City Campus |
Complete all Three (3) of the following Elective Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Identify and evaluate marketing opportunities (BSBMKG541) | 70 | MKTG6113C | City Campus |
| Establish and Monitor the marketing mix (BSBMKG542) | 60 | MKTG6116C | City Campus |
| Develop a digital marketing plan (SIRXMKT007) | 50 | MKTG6121C | City Campus |
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