Become an AI-powered marketer in an ever-evolving digital marketing landscape.
RMIT's Diploma of Social Media Marketing with Artificial Intelligence equips you to design and implement AI-powered social media strategies that enable you to deliver outstanding and measurable digital marketing results.
You'll learn to plan, optimise and drive social media marketing across all creator channels. But more than just social media marketing, you'll learn to use AI tools to enhance campaign planning, streamline content production, automate community engagement and optimise performance using real-time data and analytics.
With a growing demand for digital marketing skills across many industries, you'll graduate with specialised technical and theoretical understanding across all areas of social media and digital marketing, including AI-enabled strategy development, content creation, advertising, analytics and optimisation.
This course is suitable for both early-career entrants and experienced professionals seeking to upskill in platform-led, AI-integrated and performance-driven social media marketing practice.
Completion of this diploma provides the opportunity to pathway into other RMIT courses, if certain criteria are met.
Benefit from the expertise of staff who not only teach but also work in industry, and learn to create smarter content, automate workflows and optimise campaigns using the latest AI tools.
Stay ahead in a rapidly evolving industry with the skills to adapt to emerging technologies and thrive in careers where AI and digital marketing go hand in hand.
Develop practical digital marketing expertise in social media strategy, content creation, paid advertising and analytics that employers value.
At RMIT you will be studying at an institution with expert teachers with strong industry connections in the marketing and digital marketing space.
RMIT offers a variety of learning and teaching approaches, including industry-simulated rooms where you will have the opportunity to understand, develop, launch and manage social media briefs and campaigns in class tutorials, workshops and other class-based activities.
Assessments may be conducted in a real or simulated environment using procedures, information and resources typical of a workplace.
Other assessment methods may include structured activities (including role plays, case studies, electronic forums), practical assessments, written and oral presentations, portfolios and projects.
Your assessments provide the opportunity for your teachers to provide feedback on the strength and weaknesses of your work, allowing you to improve your skills and develop as a lifelong learner.
The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.
Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.
The world is constantly changing, and there are universal skills that can help you adapt to the evolving nature of work and global engagement.
As part of your study experience at RMIT, we provide 6 future-focused RMIT Capabilities:
RMIT Capabilities are built into your course as well as some of our extracurricular experiences. They inform the design and delivery of your learning activities and assessments, so by the time you graduate, you’ll be ready to apply these capabilities in your life and work.
Upon successful completion of the Diploma of Social Media Marketing with Artificial Intelligence, graduates will be equipped for a variety of social media and digital marketing roles. These may include:
You need to satisfy all of the following academic (entry) requirements to be considered for entry into this course.
There are no minimum academic entry requirements for this course. Applicants must meet the minimum university entry requirements.
There are no prerequisite subjects required for entry into this qualification.
A selection task is not required for entry into this qualification.
A pathway is an alternative way to get into a course. RMIT's pathways can help you move through different levels of study to reach the qualification you're aiming for, even if you don't meet the requirements for your destination course.
This course has pathways available.
The Diploma of Social Media Marketing with Artificial Intelligence provides credit and guaranteed entry into further study.
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience.
Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.
Credit may reduce the duration of your study by acknowledging your earlier, relevant study experience.
When you are submitting an application, please indicate that you want to be considered for credit and provide detailed course syllabus (also known as course outline), outlining volume of learning, course content and weekly topics, learning objectives/outcomes, assessment types and their weightings, and reference to the learning resources such as prescribed textbooks and recommended readings.
The tuition fees you will pay depends on your eligibility for government subsidies.
Not sure which fee type applies to you? Learn more and check your eligibility.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
You may be eligible for a fee concession if you hold a valid Commonwealth Health Care Card, Pensioner Card, or Veteran's Gold Card, or are enrolled in the Asylum Seeker VET program. Find out more about fee concessions.
| Item Cost (AUD) | Description | Cost (AUD) |
|---|---|---|
|
Tuition fee student pays
$4,600.00
Tuition fees after government subsidy
|
Tuition fees after government subsidy
|
$4,600.00 |
|
Student services and amenities fee (SSAF)
$280.80
Based on 2027 cap of $386 per calendar year
|
Based on 2027 cap of $386 per calendar year
|
$280.80 |
|
Material fees
N/A
Total cost of material fees associated with this course
|
Total cost of material fees associated with this course
|
N/A
|
|
Estimated total cost to you
$4,880.80
Includes all fees listed above
|
$4,880.80 |
The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $0.00 per nominal hour ($0.00 total).
| Item Cost (AUD) | Description | Cost (AUD) |
|---|---|---|
|
Tuition fee student pays
$7,750.00
The total tuition fee you will be charged for a full-fee place
|
The total tuition fee you will be charged for a full-fee place
|
$7,750.00 |
|
Student services and amenities fee (SSAF)
$280.80
Based on 2027 cap of $386 per calendar year
|
Based on 2027 cap of $386 per calendar year
|
$280.80 |
|
Material fees
N/A
Total cost of material fees associated with this course
|
Total cost of material fees associated with this course
|
N/A
|
|
Estimated total cost to you
$8,030.80
Includes all fees listed above
|
$8,030.80 |
The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $ per nominal hour ($ total).
| Item Cost (AUD) | Description | Cost (AUD) |
|---|---|---|
|
Tuition fee student pays
$0.00
Tuition fees exempt for eligible students in a government subsidised place
|
Tuition fees exempt for eligible students in a government subsidised place
|
$0.00 |
|
Student services and amenities fee (SSAF)
$0.00
Based on 2027 cap of $386 per calendar year
|
Based on 2027 cap of $386 per calendar year
|
$0.00 |
|
Material fees
N/A
Total cost of material fees associated with this course
|
Total cost of material fees associated with this course
|
N/A
|
|
Estimated total cost to you
$0.00
Includes all fees listed above
|
$0.00 |
The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $0.00 per nominal hour ($0.00 total).
Generated on 23 July 2026 | RMIT University's Registered Training Organisation (RTO) Code is 3046 | Payment and refund information
VET Student Loan cap for Diploma of Social Media Marketing with Artificial Intelligence (C5452): $
Any tuition fees above the cap must be paid upfront to RMIT by their due date. Caps are indexed annually by the Commonwealth Government. Eligibility applies.
Learn about eligibility for VSL|
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$0
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$0
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$ per nominal hour ($ total).
Choose the specific course plan to see relevant fee information:
VET Student Loan cap for (): $
Any tuition fees above the cap must be paid upfront to RMIT by their due date. Caps are indexed annually by the Commonwealth Government. Eligibility applies.
Learn about eligibility for VSLRMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.
RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.
Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.
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Learn more about our commitment to Indigenous cultures
