Marketing

The Marketing department at RMIT has a strong focus on solving real-world problems, strategy and industry partnerships.

Our courses cover business research, marketing and management strategy. The overall course structure provides an insight into the multi-faceted nature of business and gives students a holistic knowledge of the crucial foundations. By applying the classroom content to real-world problems, students develop highly sought-after soft skills. Teamwork, communication and other interpersonal skills which are key to being a valuable member of any business.

Our industry opportunities are a highlight, industry practice has been woven into every part of the course, which helps to bring the content to life. We work with businesses and leaders, creating recommendations that get put into practice in the real world. 

Our graduates are equipped with the real world skills and professional knowledge - so they can resonate with clients, add value to goals and achievements.

Course structure covers crucial foundations and explores the multi-faceted nature of business

Graduates equipped with professional knowledge and interpersonal skills

Work with businesses and industry leaders to create real world impact


Industry practice has been woven into every part of the course. We work with businesses and leaders to create recommendations that get put into practice. Clients I have worked with in this course include The Hellenic Museum, Gelato Messina and Climate for Change.

Renee Cerra
Bachelor of Marketing

One of my favourite parts of the course was learning about consumer behaviour. It was fascinating to dive into how people work, how they think and why they act in certain ways. I found this to be something that can even be applied to areas outside of marketing.

Pamela Stanely
Bachelor of Marketing


Our Research

The Marketing department is dedicated to cutting-edge research in a diversity of industry sectors.

Research Achievements

Our staff continue to push the boundaries of research in their field of expertise, their achievements are recognised by prestigious awards and funded by significant grants.

Projects and Publications

Our expert staff and students facilitate innovative projects and produce high-quality publications acknowledged by industry peers.

Research Groups

As a School, we The School of Economics, Finance and Marketing supports a number of research groups that engage academics across a range of areas.

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Unlock your future with the new
Bachelor of Business

The future of business is changing, and so has the Bachelor of Business at RMIT. We’ve adopted a new agile, non-traditional, hands-on course structure, designed with our industry partners, to ensure you develop relevant and highly sought-after skills and expertise.

Contact

Visit us

Address: Building 80, 445 Swanston Street, Melbourne,  VIC-3000
Location: Melbourne City campus , Building 80
Hours:
 Monday - Friday 9:00 - 17:00

Postal address

School of Economics, Finance and Marketing
GPO Box 2476
Melbourne 3001, Victoria, Australia

RMIT Connect

Information for current College of Business and Law students.

Address: Building 80, Level 7, 445 Swanston Street, Melbourne,  VIC, 3000
Phone: +61 3 9925 5000
Hours: Monday - Thursday: 9am - 5pm,  Friday: 10am - 5pm

People

Key contacts at the School of Economics, Finance and Marketing.

Meet our people

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.