The Marketing Discipline within the School of Economics, Finance and Marketing has an impressive research profile.

Highlights include research in consumer culture, branding, product design, innovation, sports marketing and sponsorship, tourism, organisational design, ethics, social marketing, health, and marketing communication.

Our research is published in leading journals including the Journal of Consumer Research, the Journal of Product Innovation Management, the Journal of the Academy of Marketing ScienceMarketing LettersMarketing ScienceOrganization ScienceOrganization Studies, the Journal of Management, the International Journal of Research in MarketingDesign Studies, the Harvard Business Review, the Journal of Sport Management, and the Journal of Service Research.

The Marketing Discipline takes pride in producing research that is of value to industry and society, and we engage regularly with industry and government partners to ensure our research remains commercially and socially relevant. Insights from our research feature in leading trade publications and staff are asked on a regular basis to comment on their research in the media.

The Marketing Discipline has attracted a number of external competitive grants including ARC Linkage and Discovery, NHMRC and VicHealth Innovation. Our grants support research in areas as diverse as strategic brand management, product innovation, fan behaviour, sport sponsorship, brand authenticity, consumer culture, marketing strategy, health promotion, and life style change.

Staff from the Marketing Discipline also collaborate with leading researchers from Australian and international universities including The University of Bath, Aarhus University, The Sauder Business School (University of British Columbia), Delft University of Technology, The Copenhagen Business School, Northeastern University, Wharton. and The Harvard Business School, to name a few.

The Marketing Discipline has a thriving International Visiting Professor Program and formal relationships with leading academics in the marketing discipline. It also takes pride in its vibrant Higher Degrees by Research (HDR) program and the ability to produce high quality graduates.

For further information about the Marketing Group please contact the Discipline Leader, Associate Professor Angela Dobele.

Potential HDR students should consider the staff and their research interests as noted below as a guide for potential supervision and make contact accordingly. Clicking on the staff member’s name will take you to their staff profile, including contact details.

Our research programs

Marketing – PhD and Master by Research
Broad research specialisations covering economics and finance include microeconomics, macroeconomics, econometrics, finance, capital markets and financial institutions, financial instruments, international finance, risk management, international monetary economics and industrial economics.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer