Marketing

The Marketing Discipline within the School of Economics, Finance and Marketing has an impressive research profile.

Highlights include research in consumer culture, branding, product design, innovation, sports marketing and sponsorship, tourism, organisational design, ethics, social marketing, health, and marketing communication.

Our research is published in leading journals including the Journal of Consumer Research, the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science, Organisation Science, Organisation Studies, the Journal of Management, the International Journal of Research in Marketing, Design Studies, the Harvard Business Review, the Journal of Sport Management, and the Journal of Service Research.

The Marketing discipline takes pride in producing research that is of value to industry and society, and we engage regularly with industry and government partners to ensure our research remains commercially and socially relevant. Insights from our research feature in leading trade publications and staff are asked on a regular basis to comment on their research in the media.

The Marketing discipline has attracted a number of external competitive grants including ARC Linkage and Discovery, NHMRC and VicHealth Innovation. Our grants support research in areas as diverse as strategic brand management, product innovation, fan behaviour, sport sponsorship, brand authenticity, consumer culture, marketing strategy, health promotion, and lifestyle change.

Staff from the Marketing discipline also collaborate with leading researchers from Australian and international universities including The University of Bath, Aarhus University, The Sauder Business School (University of British Columbia), Delft University of Technology, The Copenhagen Business School, Northeastern University, Wharton. and The Harvard Business School, to name a few.

The Marketing dDiscipline has a thriving International Visiting Professor Program and formal relationships with leading academics in the marketing discipline. It also takes pride in its vibrant Higher Degrees by Research (HDR) program and the ability to produce high quality graduates.

For further information about research in Marketing, please contact the Head of Department, Associate Professor Angela Dobele via angela.dobele@rmit.edu.au.

Latest Achievements

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Led by Professor Mike Reid, You, Me & Money is a digital toolkit designed for and with young people to raise awareness of economic abuse and the behaviours associated with it.

It has received multiple awards, including Gold in the Australian Good Design Awards and Gold in the Melbourne Design Awards 2021.

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Professor Heath Mcdonald has been successful as a Chief Investigator on an Australian Research Council (ARC) Linkage Grant to explore wellbeing outcomes in the aquatic and recreation industry, for a total of over $600,000.

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Our Research Programs

Broad research specialisations covering economics and finance include microeconomics, macroeconomics, econometrics, finance, capital markets and financial institutions, financial instruments, international finance, risk management, international monetary economics and industrial economics.

Master by Research

PhD (Economics, Finance & Marketing)

Contact

Visit us

Address: Building 80, 445 Swanston Street, Melbourne,  VIC-3000
Location: Melbourne City campus , Building 80
Hours:
 Monday - Friday 9:00 - 17:00

Postal address

School of Economics, Finance and Marketing
GPO Box 2476
Melbourne 3001, Victoria, Australia

RMIT Connect

Information for current College of Business and Law students.

Address: Building 80, Level 7, 445 Swanston Street, Melbourne,  VIC, 3000
Phone: +61 3 9925 5000
Hours: Monday - Thursday: 9am - 5pm,  Friday: 10am - 5pm

People

Key contacts at the School of Economics, Finance and Marketing.

Meet our people

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.