After graduating in 1984, Lisa hit the ground running by landing work in Europe. She worked as a freelance designer and spent years in Milan’s fashion industry.
Eventually she came back to Australia to work with various fashion labels and collaborators including Jag designer Adele Palmer.
“I've had many hats in the world of design: designer, retailer, international buyer, local buyer, ready to wear,” she said.
“I think probably the most satisfying thing for anyone who works in art, whether it’s fashion design or digital culture, is being recognised for your art.
“It's when you feel recognised - that, for me, is useful. It's not even about the audience, it’s just about someone appreciating your point of view.”
In 2006, Lisa opened her own luxury boutique, George C, with husband George in Toronto. For 20 years it was a hub for curated international ready to wear and accessories in both women’s and men’s wear. It also housed Lisa’s exclusive designs.
Since the boutique closed, Lisa has built a strong social media presence. On Instagram, where she has more than 400,000 followers, and TikTok, with more than 500,000 followers, she shares everything from what she’s wearing to the fashion trends she can’t stand.
“I'm a digital creator now and in order to be successful as a digital creator, as a brand, it becomes a part of your life,” she said.
“You can't really switch off and I'm not saying that in a negative way, but the cost of continuing to be successful as a digital creator means so many different things.
“It's not just about the content you produce; it's about understanding the audiences,” she said.
“My number one reason for being a digital creator is the engagement that I get from followers and particularly followers that find me inspirational.”