Simon Pervan

Professor Simon Pervan is Director of Research Services and Programs for the College of Business and Law. He is specialist in the marketing of services, the wellbeing of service workers, and the development of measures.

As Director of Research Services and Programs, Simon works collaboratively with the Associate Deputy Vice Chancellor of Research and Innovation across the five Schools of the College.

In this role he is tasked with building staff research capability, improving research performance, enhancing graduate researcher experience, and creating an environment in which high quality research is encouraged and flourishes. He also leads the College and Business and Law's world class HDR program.

Simon is an expert on services marketing, service workers, scale development and consumer behaviour. These interests are at the core of his top research outcomes, enabling him to engage at the leading edge in the disciplines of marketing. Simon has published works in these areas in outlets such as the Journal of Service Research, the Journal of Business Research and Industrial Marketing Management. He was appointed as Co-Editor in Chief of the Journal of Consumer Behaviour in 2009, a position he held for six years.

Simon is a co-author of Strategic Brand Management, published by Oxford University Press, one of Europe’s leading post graduate brand management textbooks over the last 10 years.

In addition to a core interest in marketing, he has also developed research expertise in Professional Doctorates, which included grant work with the Office of Learning and Teaching (Cat 1) to examine thesis supervision stage of Professional Doctorates.

Emerging research interests include consumption and mental health, and the role of marketing in facilitating the development of circular economy business models.

Industrial experience:
Simon has worked with a number of government and industry partners, including:
- CPA Australia
- QinetiQ
- Halcrow Ltd
- Ethicon
- HCF
- Marra Worra Worra Aboriginal Corporation