My focus is on the intersection of marketing, technology, and education. As an early career academic, I am particularly interested in how artificial intelligence and emerging technologies transform learning and professional environments. My research explores the integration of AI in educational and workplace contexts, focusing on supporting personalised learning, enhancing student engagement, and driving innovation in skills development.
I teach undergraduate and postgraduate marketing courses, with particular interests in marketing principles, sustainable marketing, and the use of technology to create engaging, applied learning experiences. I am passionate about preparing students for a rapidly evolving workforce and have received multiple awards for excellence in teaching, recognising my commitment to innovation and student-centred learning.
My teaching interests include marketing principles, sustainable marketing, marketing strategy, and integrating technology to enhance learning in the classroom. I am committed to designing engaging, practice-oriented learning experiences that connect theory with real-world application. My teaching has been recognised through multiple awards for excellence, reflecting my dedication to student success, innovation, and industry-relevant education.
My research interests are in areas that investigate the role of artificial intelligence in reshaping education and the workplace. I am especially interested in how AI can enhance learning experiences, facilitate skills development, and improve professional practices in marketing and related fields. I am also interested in AI integration's ethical, social, and organisational implications for promoting responsible, inclusive, and effective adoption in diverse settings.
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
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