Streaming Industries and Genres Network (SIGN)

The Streaming Industries and Genres Network (SIGN) brings together scholars and key industry experts to contribute evidence-based strategy, policy recommendations and public understanding around how streaming entertainment – including streaming video (both subscription and user-generated), gaming, and social media platforms – constructs and frames genre.

The Network integrates a variety of research methods and perspectives from across industry and academia to illuminate how streaming is transforming audience understandings of and engagement with entertainment genres.

The network examines:

  • The deep socio-cultural ramifications of shifting paradigms around content categorisation, discoverability, and access with the rise of streaming video services and other streaming-based entertainment platforms.
  • Shifting policy and industry strategies in relation to the organisation of content on streaming services and platforms.
  • Audience engagement with new and evolving content distribution and categorisation systems, such as streaming video platform interfaces, content recommendation systems, and catalogues.

Themes

Nostalgic Media Futures and Children’s Content in The Streaming Era

Addresses pressing concerns around how children access content across streaming platforms, and how policy and industry strategy in Australia and internationally is seeking to facilitate distinctions between adult and child-oriented content.

Streaming and Diversity

Works through complex challenges around how and whether diversity of content choices, and diversity within content, is presented to users through algorithmic recommendation systems, platform interface designs, and catalogue organisations.

Games, Social Media Entertainment and Mobile Media

Seeks to understand how videogames, mobile media and social media entertainment – primarily platforms that offer streaming video – are impacted by distributive logics in streaming video ecologies.

Designing Policy in the Age of Streaming

Focuses on policy developments related to streaming video and aims to contribute evidence to support policy change.

Production Pathways and Streaming

This theme examines how screen production pathways have transformed with the rise of streaming, including research with practitioners to determine how they are adapting their practices to work with the streaming industry and the implications of this for the types of screen content produced.

Network leads

Dr Jessica Balanzategui
School of Media and Communication

Dr Alexa Scarlata
School of Media and Communication


Theme leads

Nostalgic Media Futures and Children’s Content in The Streaming Era

Dr Jessica Balanzategui
School of Media and Communication

Dr Djoymi Baker
School of Media and Communication

Designing Policy in the Age of Streaming

Dr Alexa Scarlata
School of Media and Communication

A/Prof Ramon Lobato
School of Media and Communication

Games, Social Media Entertainment and Mobile Media

Prof Ingrid Richardson
School of Media and Communication

Streaming and Diversity

A/Prof Olivia Khoo
Monash University

Production Pathways and Streaming

Professor Mark David Ryan
QUT


Membership and contacting SIGN

The Network provides an environment for scholars from a variety of disciplines, including Media, Games, Social, Information and Computer Sciences, to collaborate with industry stakeholders from key organisations such as the ABC, the Australian Media and Communication Authority, ACMI and the Australian Children’s Television Foundation on strategies for knowledge translation. Knowledge translation will focus on evidence-based policy development and industry strategy around the rise of streaming entertainment, as well as cultivating new public understandings.

If you would like to become a member or find out any further information about SIGN and the work that we do, please contact us by emailing one of the network leads listed above.

Enabling Impact Platform (EIP) sponsorship

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SIGN is supported by the following Enabling Impact Platforms:

Social Change Focuses on transformative research in the areas of digital society, quality of life, global mobility and research practice for social change.

Explore RMIT Enabling Impact Platforms

EIPs enable economic, environmental, societal, health and cultural impact with government, business and the community through research and innovation.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.