STAFF PROFILE
Dr Kevin Argus
Position:
Lecturer Marketing (Industry Fellow)
College / Portfolio:
Business
School / Department:
Graduate School of Business and Law
Phone:
+61 3 9925 1457
Email:
kevin.argus@rmit.edu.au
Campus:
Melbourne City Campus
Contact me about:
Research supervision
- Westberg, K.,Stavros, C.,Smith, A.,Munro, G.,Argus, K. (2018). An examination of how alcohol brands use sport to engage consumers on social media In: Drug and Alcohol Review, 37, 28 - 35
Marketing, sport, sponsorship, Arts, Social media, Social networking, Loyalty, Fan loyalty, Enduring involvement, Commitment, Self-esteem, Identity, Motivation, Life themes, Life projects, Higher-order goals
2 PhD Current Supervisions