STAFF PROFILE
Dr Kevin Argus
Position:
Lecturer
College / Portfolio:
Business and Law
School / Department:
Graduate School of Business and Law
Phone:
99251457
Email:
kevin.argus@rmit.edu.au
Campus:
Melbourne City Campus
Contact me about:
Research supervision
Kevin is currently responsible for a number of courses and programs across the EMBA and MBA programs.
Responsibilities include:
- Co-ordinator Business Consulting (MBA)
- Co-ordinator Asian Business Issues (EMBA, MBA, JD)
- Program Manager Graduate Certificate of Product Management (Online)
- Program Manager Graduate Certificate of Customer Success Management (Online)
BB(Acctg), MMtkg, MMgt, PhD(Marketing) - A Six-Stage Model of Brand Loyally for Sport Consumers: Integrating theories of enduring involvement, identity and loyalty
Executive Education
- Design Thinking
Marketing Consulting for organisations including:
Entrepreneurs
- Strategic Marketing Planning
- Financial Modelling
- Brand Strategy
- Successful rounds of seed funding at first and second rounds of funding
Tertiary Education
- Brand Strategy
- Market Research
- Strategic Marketing Planning
- Social Media Strategy
SME organisations
- Strategic Marketing Planning
Industry Associations
- Strategic Marketing Planning
- Market Research
- Westberg, K.,Stavros, C.,Smith, A.,Munro, G.,Argus, K. (2018). An examination of how alcohol brands use sport to engage consumers on social media In: Drug and Alcohol Review, 37, 28 - 35
Marketing, sport, sponsorship, Arts, Social media, Social networking, Loyalty, Fan loyalty, Enduring involvement, Commitment, Self-esteem, Identity, Motivation, Life themes, Life projects, Higher-order goals
3 PhD Completions4 PhD Current Supervisions