Ms. Fiona Finn
Details
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Department: School - Media & Communication
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Campus: City Campus Australia
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fiona.finn@rmit.edu.au
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ORCID:
0000-0002-5770-870X
About
Fiona Finn is the Program Manager of the Advertising discipline in the School of Media and Communication at RMIT University, Australia.
As an internationally recognised Advertising academic, Fiona is shaping the future of the industry through her pedagogy. As an educator, she brings strong industry links into the classroom, including a deep understanding of the knowledge and practices that set students up for success at work. Her academic practice also enables her to reshape and influence the industry to improve rates of inclusion. As a corporate citizen, she contributes to a richly collegial culture through her leadership of the advertising discipline within the School of Media and Communication. She leads collaborative projects addressing diversity in advertising.
Fiona has represented RMIT on the Expert Reference Group for VCE Visual Communication Design that redesigned the curriculum in 2021 and 2022. As a nationally prominent advertising educator, she contributes to the raising of standards in the advertising discipline through participation in governance. Fiona is a member of the UNESCO Unitwin Network on Gender, Media and ICTs and a founding member of The Aunties.
She has a Master's by Research (High Distinction) from the School of Graduate Research (EFM). Her thesis is a critical feminist interrogation of the creative practice of femvertising. She is an active researcher in the field of Advertising, Marketing, Gender and Social Marketing.
Research fields
- 3506 Marketing
- 3507 Strategy, management and organisational behaviour
- 4405 Gender studies
- 4410 Sociology
- 350604 Marketing communications
Academic positions
- Program Manager BP219 (Advertising) Discipline Lead (Advertising) BP354 Bachelor of Professional Communication
- RMIT University
- Media & Communication
- Melbourne, Australia
- 1 Jul 2023 – Present
- Industry Fellow (Advertising)
- RMIT University
- Media & Communication
- Melbourne, Australia
- 1 Jan 2019 – 30 Jun 2023
- Sessional tutor
- RMIT University
- Media & Communication
- Melbourne, Australia
- 1 Feb 2015 – 1 Jan 2019
Teaching interests
Fiona is a dedicated and accomplished lecturer. She is able to create, coordinate and deliver highly relevant advertising courses. She teaches across a wide range of subjects, including Art Direction, Industry Practice, Creative Advertising, Campaign Strategy, Advanced Creative Advertising and Advertising Capstone. She is driving change in advertising pedagogy to incorporate a gender transformative perspective. Her pedagogy places a strong emphasis on experiential learning, enabling students to engage with complex real-world problems facing the advertising industry, particularly as it relates to gender representations.
Creative Advertising
Art Direction for Advertising
Professional Industry Practice
Creative Advertising Futures
Advertising Capstone
Wicked Problems
Locating Knowledges
Research interests
In 2019, Fiona's work on an educational intervention into the use of harmful stereotypes in creative advertising was recognised with a Dean’s Award for Integrated Scholarship. The project formed the basis of a Q1 journal article, "Gender Transformative Advertising Pedagogy: promoting gender justice through marketing education," published in the Journal of Marketing Management. The article was awarded Best HDR Publication 2023, School of Economics, Finance & Marketing, in recognition of outstanding scholarly contributions in the form of research publications. In 2024, Fiona was awarded the 50 Years of Advertising Education - Excellence in Advertising Education award (mid-career) at ANZMAC.
Fiona is an award winning Art Director with over 20 years industry experience in advertising, design and publishing.
LinkedIn profile: https://www.linkedin.com/in/fiona-finn-602a4515/
Memberships
UNESCO Unitwin Network on Gender, Media and ICTs
RMIT Advertising IAC Committee
