Mike Reid

Mike Reid Professor of Marketing and a Director of the Consumer Wellbeing Research Group, RMIT University. Mike has had more than 20 years of commercial and academic research experience employing mixed methods designs for a range of social marketing and consumer problems.

Mike’s research is focused on the health and wellbeing of consumers including healthy midlife and life purpose, aging and age-based stereotype threat, food literacy in parents and children, healthy eating and behaviour change in young adults, ICT and overcoming social exclusion in older Australian’s, and economic abuse in relationships. 

Mike has been recognised by RMIT for translating research into the public sphere. Mike has been awarded over $1.7m in competitive grants including NHMRC, VicHealth (innovation and partnership grants), ARC Discovery, and Sustainability CRC, ECSTRA Foundation, and ACCAN. 

Mike's research has been published in peer reviewed journals including, Nutrients, Information and Management, Research-Technology Management, European Journal of Marketing, Journal of Social Marketing, Psychology and Marketing, International Journal of Behavioural Medicine, Appetite, Journal of Advertising Research, Journal of Marketing Management, Australia and New Zealand Journal of Public Health, and Journal of Medical Internet Research, amongst others.