STAFF PROFILE
Professor Mike Reid
Position:
Professor
College / Portfolio:
Business
School / Department:
Economics, Finance and Marketing
Phone:
99251474
Email:
mike.reid@rmit.edu.au
Campus:
Melbourne City Campus
Contact me about:
Research supervision
Dr Mike Reid is a Professor in RMIT's School of Economics, Finance and Marketing.
Research Interests
- Social Marketing and behavior change: aging consumers, consumer financial welfare, health and food consumption, alcohol moderation strategies.
- Product innovation and management: consumer fanaticizing and product adoption, IT tool use and project success, open innovation and product innovation success, NPD success factor in SMEs.
- Integrated marketing communication and its influence on brand and campaign performance.
- Teaching postgraduate and undergraduate product innovation management.
- Co-supervise 6 PhD candidates in the areas of co-creation and employee motivation, absorptive capacity and innovation, family violence and money, obesogenic households, consumer fantasy and product adoption, networks and biotech commercialization.
- PhD in Commerce. Department of Marketing, University of Otago, Dunedin, New Zealand
- Post Graduate Diploma in Marketing Management. Department of Marketing, University of Otago, Dunedin, New Zealand
- Bachelor of Commerce. Department of Marketing, University of Otago, Dunedin, New Zealand
- Trade Certificate in Retail Butchery. Christchurch Polytechnic, New Zealand
Memberships
Professor Reid has an active role in both industry and academic bodies. He has been appointed as track Chair for various conferences including Academy of Marketing Science conference (Social Marketing track), and Australia and New Zealand Marketing Academy (Retailing strategy).
- Director. Product Development Management Association’ (Australia).
- Member ‘Product Development Management Association’ (International)
- Member European Institute for Advanced Studies in Management (EIASM)
- Member of ‘Academy of Marketing Science’ (International)
- Member of ‘Australia and New Zealand Marketing Academy’ (Australia/NZ)
- Thongpravati, O.,Reid, M.,Dobele, A. (2019). Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance In: Journal of Strategic Marketing, , 1 - 13
- Kutin, J.,Reid, M.,Russell, R. (2019). Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships In: Journal of Social Marketing, 9, 111 - 128
- Klassen, K.,Borleis, E.,Brennan, L.,Reid, M.,mccaffrey, T.,Lim, M. (2018). What do people "like"? An analysis of social media strategies used by food industry brands, lifestyle brands and health promotion organizations on Facebook and Instagram In: Journal of Medical Internet Research, 20, 1 - 9
- Lombard, C.,Brennan, L.,Reid, M.,Klassen, K.,Palermo, C.,Walker, T.,Lim, M.,Dean, M.,McCaffrey, T.,Truby, H. (2018). Communicating health-Optimising young adults' engagement with health messages using social media: Study protocol In: Nutrition & Dietetics, 75, 509 - 519
- Wijayaratne, S.,Reid, M.,Westberg, K.,Worsley, A.,Mavondo, F. (2018). Food literacy, healthy eating barriers and household diet In: European Journal of Marketing, 52, 2449 - 2477
- Kopanidis, F.,Robinson, L.,Reid, M. (2017). To stay or to go? Postretirement housing choices of single baby boomer women In: Journal of Women and Aging, 29, 417 - 427
- Kutin, J.,Russell, R.,Reid, M. (2017). Economic abuse between intimate partners in Australia: Prevalence, health status, disability and financial stress In: Australian and New Zealand Journal of Public Health, 41, 269 - 274
- Luxton, S.,Reid, M.,Mavondo, F. (2017). IMC capability: antecedents and implications for brand performance In: European Journal of Marketing, 51, 421 - 444
- Burton, M.,Reid, M.,Worsley, A.,Mavondo, F. (2017). Food skills confidence and household gatekeepers' dietary practices In: Appetite, 108, 183 - 190
- Kopanidis, F.,Robinson, L.,Reid, M.,Uy, C. (2016). Can we see a difference? the influence of consumer characteristics on regular and premium store brand usage In: Rediscovering the Essentiality of Marketing, Springer International Publishing, Switzerland
- Game Ready: Exploring food choices and consumption practices in the context of Community Sport. Funded by: VicHealth - Competitive from (2019 to 2021)
- Communicating health: optimizing engagement and retention using social media (Administered by Monash University). Funded by: National Health and Medical Research Council (NHMRC) Project Grants 2016 from (2016 to 2020)
- Drinking-Related Lifestyles: Development and implementation of lifestyle segmentation model for problem drinking interventions through improved media and message targeting. Funded by: VicHealth Innovation Grant Pre-2014 from (2010 to 2013)
- A Model and Segmentation of Household Obesogenicity in Australia.. Funded by: ARC Discovery 2009 from (2009 to 2013)
Note: Supervision projects since 2004
5 PhD Current Supervisions6 PhD Completions and 1 Masters by Research Completions
Transformative consumer research including, consumer food-related decision making, product choice, and health consequences. New product development and new product adoption. Non-price based sales promotions and integrated marketing communication.