STAFF PROFILE
Professor Mike Reid
Position:
Professor
College / Portfolio:
College of Business and Law
School / Department:
COBL|Economics Finance & Marketing
Phone:
+61399251474
Email:
mike.reid@rmit.edu.au
Campus:
City Campus
Contact me about:
Research supervision
- Sheahan, J.,Hjorth, L.,Figueiredo, B.,Martin, D.,Reid, M.,Aleti, T.,Buschgens, M. (2023). Co-Creating ICT Risk Strategies with Older Australians: A Workshop Model In: International Journal of Environmental Research and Public Health, 20, 1 - 15
- Aleti, T.,Figueiredo, B.,Martin, D.,Reid, M. (2023). Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT In: International Journal of Environmental Research and Public Health, 20, 1 - 11
- Aleti, T.,Amado Baptista De Figueiredo, B.,Martin, D.,Reid, M. (2023). Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology In: Australasian Marketing Journal, , 1 - 13
- Westberg, K.,Stavros, C.,Parker, L.,Druce, A.,Martin, D.,Worsley, A.,Reid, M.,Fouvy, D. (2022). Promoting healthy eating in the community sport setting: a scoping review In: Health Promotion International, 37, 1 - 17
- Lim, M.,Molenaar, A.,Brennan, L.,Reid, M.,McCaffrey, T. (2022). Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations In: Journal of Medical Internet Research, 24, 1 - 12
- Dix, C.,Brennan, L.,McCaffrey, T.,Reid, M.,Molenaar, A.,Barklamb, A.,Chuah, S.,Truby, H. (2022). Communicating Health to Young Adults Using Social Media: How, Where, and When? In: Nutrients, 14, 1 - 15
- Gurrieri, L.,Reid, M. (2022). The Future of the Australasian Marketing Academy: Challenges and Priorities In: Australasian Marketing Journal, 30, 161 - 167
- Kutin, J.,Russell, R.,Reid, M. (2022). 'I didn't even know it was a thing': Australian young adults' experience of economic abuse In: Health Promotion International, 37, 1 - 11
- Dix, C.,Brennan, L.,Reid, M.,McCaffrey, T.,Molenaar, A.,Barklamb, A.,Chin, S.,Truby, H. (2021). Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments In: Nutrients, 13, 1 - 15
- Wijayaratne, S.,Westberg, K.,Reid, M.,Worsley, A. (2021). Developing food literacy in young children in the home environment In: International Journal of Consumer Studies, 46, 1165 - 1177
- Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion. Funded by: Australian Communications Consumer Action Network (ACCAN) Grants Scheme 2016 onwards from (2020 to 2022)
- The psychological wellbeing and financial decision-making of older Australians in times of uncertainty (Administered by Uni of South Australia). Funded by: Ecstra Foundation Limited from (2020 to 2021)
- MoneyMinded Impact Report 2019 / MoneyMinded Program Evaluation 2020. Funded by: ANZ Banking Group Pty Ltd - Competitive from (2019 to 2021)
- You, me and money: Financial First Aid Kit for young adults (FFAK). Funded by: Ecstra Foundation Limited from (2019 to 2020)
- Game Ready: Exploring food choices and consumption practices in the context of Community Sport. Funded by: VicHealth - Competitive from (2019 to 2023)
13 PhD Completions and 1 Masters by Research Completions2 PhD Current Supervisions and 1 Masters by Research Current Supervisions
Transformative consumer research including, consumer food-related decision making, product choice, and health consequences. New product development and new product adoption. Non-price based sales promotions and integrated marketing communication.