STAFF PROFILE
Professor Mike Reid
Position:
Professor
College / Portfolio:
College of Business and Law
School / Department:
COBL|Economics Finance & Marketing
Phone:
+61399251474
Email:
mike.reid@rmit.edu.au
Campus:
City Campus
Contact me about:
Research supervision
Dr Mike Reid is a Professor in RMIT's School of Economics, Finance and Marketing.
Research Interests
- Social Marketing and behavior change: aging consumers, consumer financial welfare, health and food consumption, alcohol moderation strategies.
- Product innovation and management: consumer fanaticizing and product adoption, IT tool use and project success, open innovation and product innovation success, NPD success factor in SMEs.
- Integrated marketing communication and its influence on brand and campaign performance.
- Teaching postgraduate and undergraduate product innovation management.
- Co-supervise 6 PhD candidates in the areas of co-creation and employee motivation, absorptive capacity and innovation, family violence and money, obesogenic households, consumer fantasy and product adoption, networks and biotech commercialization.
- PhD in Commerce. Department of Marketing, University of Otago, Dunedin, New Zealand
- Post Graduate Diploma in Marketing Management. Department of Marketing, University of Otago, Dunedin, New Zealand
- Bachelor of Commerce. Department of Marketing, University of Otago, Dunedin, New Zealand
- Trade Certificate in Retail Butchery. Christchurch Polytechnic, New Zealand
Memberships
Professor Reid has an active role in both industry and academic bodies. He has been appointed as track Chair for various conferences including Academy of Marketing Science conference (Social Marketing track), and Australia and New Zealand Marketing Academy (Retailing strategy).
- Director. Product Development Management Association’ (Australia).
- Member ‘Product Development Management Association’ (International)
- Member European Institute for Advanced Studies in Management (EIASM)
- Member of ‘Academy of Marketing Science’ (International)
- Member of ‘Australia and New Zealand Marketing Academy’ (Australia/NZ)
- Westberg, K.,Reid, M.,Kopanidis, F. (2021). Age identity, stereotypes and older consumers’ service experiences In: Journal of Services Marketing, 35, 54 - 64
- Westberg, K.,Stavros, C.,Parker, L.,Druce, A.,Martin, D.,Worsley, A.,Reid, M.,Fouvy, D. (2021). Promoting healthy eating in the community sport setting: a scoping review In: Health Promotion International, , 1 - 17
- Jenkins, E.,Legrand, S.,Brennan, L.,Molenaar, A.,Reid, M.,McCaffrey, T. (2021). Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature In: Nutrients, 13, 1 - 16
- Molenaar, A.,Saw, W.,Brennan, L.,Reid, M.,Lim, M.,McCaffrey, T. (2021). Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food In: Nutrients, 13, 1 - 18
- Brennan, L.,Klassen, K.,Weng, E.,Chin, S.,Molenaar, A.,Reid, M.,Truby, H.,mccaffrey, T. (2020). A social marketing perspective of young adults' concepts of eating for health: is it a question of morality? In: International Journal of Behavioral Nutrition and Physical Activity, 17, 1 - 14
- Bilby, J.,Reid, M.,Brennan, L.,Chen, J. (2020). Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising In: Australasian Marketing Journal, 28, 332 - 348
- Barklamb, A.,Molenaar, A.,Brennan, L.,Evans, S.,Choong, J.,Herron, E.,Reid, M.,McCaffrey, T. (2020). Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts In: Nutrients, 12, 1 - 23
- Brennan, L.,Chin, S.,Molenaar, A.,Barklamb, A.,Lim, M.,Reid, M.,Truby, H.,Jenkins, E.,McCaffrey, T. (2020). Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing In: Nutrients, 12, 2882 - 18
- Wijayaratne, S.,Westberg, K.,Reid, M.,Worsley, A. (2020). A qualitative study exploring the dietary gatekeeper's food literacy and barriers to healthy eating in the home environment In: Health Promotion Journal of Australia, , 1 - 9
- Russell, R.,Reid, M.,Kutin, J. (2020). Talking some cents into your relationship. Preventing economic abuse in young adult relationships. In: Ecstra Foundation Melbourne, Australia
Note: Supervision projects since 2004
11 PhD Completions and 1 Masters by Research Completions2 PhD Current Supervisions and 1 Masters by Research Current Supervisions
Transformative consumer research including, consumer food-related decision making, product choice, and health consequences. New product development and new product adoption. Non-price based sales promotions and integrated marketing communication.
- Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion. Funded by: Australian Communications Consumer Action Network (ACCAN) Grants Scheme 2016 onwards from (2020 to 2022)
- The psychological wellbeing and financial decision-making of older Australians in times of uncertainty (Administered by Uni of South Australia). Funded by: Ecstra Foundation Limited from (2020 to 2021)
- You, me and money: Financial First Aid Kit for young adults (FFAK). Funded by: Ecstra Foundation Limited from (2019 to 2020)
- MoneyMinded Impact Report 2019 / MoneyMinded Program Evaluation 2020. Funded by: ANZ Banking Group Pty Ltd - Competitive from (2019 to 2021)
- Game Ready: Exploring food choices and consumption practices in the context of Community Sport. Funded by: VicHealth - Competitive from (2019 to 2022)