STAFF PROFILE
Professor Mike Reid
Position:
Professor
College / Portfolio:
College of Business and Law
School / Department:
COBL|Economics Finance & Marketing
Phone:
+61399251474
Email:
mike.reid@rmit.edu.au
Campus:
City Campus
Contact me about:
Research supervision
- Westberg, K.,Stavros, C.,Parker, L.,Druce, A.,Martin, D.,Worsley, A.,Reid, M.,Fouvy, D. (2022). Promoting healthy eating in the community sport setting: a scoping review In: Health Promotion International, 37, 1 - 17
- Lim, M.,Molenaar, A.,Brennan, L.,Reid, M.,McCaffrey, T. (2022). Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations In: Journal of Medical Internet Research, 24, 1 - 12
- Westberg, K.,Reid, M.,Kopanidis, F. (2021). Age identity, stereotypes and older consumers’ service experiences In: Journal of Services Marketing, 35, 54 - 64
- Wijayaratne, S.,Westberg, K.,Reid, M.,Worsley, A. (2021). A qualitative study exploring the dietary gatekeeper's food literacy and barriers to healthy eating in the home environment In: Health Promotion Journal of Australia, 32, 292 - 300
- Brennan, L.,Molenaar, A.,Sherman, A.,Chin, S.,Reid, M.,Truby, H.,mccaffrey, T. (2021). It Takes a Village: Co-creation and Co-design for Social Media Health Promotion In: Broadening Cultural Horizons in Social Marketing, Springer, Singapore
- Jenkins, E.,Legrand, S.,Brennan, L.,Molenaar, A.,Reid, M.,McCaffrey, T. (2021). Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature In: Nutrients, 13, 1 - 16
- Molenaar, A.,Saw, W.,Brennan, L.,Reid, M.,Lim, M.,McCaffrey, T. (2021). Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food In: Nutrients, 13, 1 - 18
- Dix, C.,Brennan, L.,Reid, M.,McCaffrey, T.,Molenaar, A.,Barklamb, A.,Chin, S.,Truby, H. (2021). Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments In: Nutrients, 13, 3151 - 15
- Wijayaratne, S.,Westberg, K.,Reid, M.,Worsley, A. (2021). Developing food literacy in young children in the home environment In: International Journal of Consumer Studies, 46, 1165 - 1177
- Russell, R.,Reid, M.,Kutin, J. (2020). Talking some cents into your relationship. Preventing economic abuse in young adult relationships. In: Ecstra Foundation Melbourne, Australia
- Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion. Funded by: Australian Communications Consumer Action Network (ACCAN) Grants Scheme 2016 onwards from (2020 to 2022)
- The psychological wellbeing and financial decision-making of older Australians in times of uncertainty (Administered by Uni of South Australia). Funded by: Ecstra Foundation Limited from (2020 to 2021)
- MoneyMinded Impact Report 2019 / MoneyMinded Program Evaluation 2020. Funded by: ANZ Banking Group Pty Ltd - Competitive from (2019 to 2021)
- You, me and money: Financial First Aid Kit for young adults (FFAK). Funded by: Ecstra Foundation Limited from (2019 to 2020)
- Game Ready: Exploring food choices and consumption practices in the context of Community Sport. Funded by: VicHealth - Competitive from (2019 to 2023)
1 PhD Current Supervisions and 1 Masters by Research Current Supervisions13 PhD Completions and 1 Masters by Research Completions
Transformative consumer research including, consumer food-related decision making, product choice, and health consequences. New product development and new product adoption. Non-price based sales promotions and integrated marketing communication.