Business is the study of how organisations operate, grow and thrive, guided by principles from fields such as economics, management and technology.
Before you enrol in a degree, you really owe it to yourself to ask some hard questions: what can I do with this qualification? What’s it good for? What doors will it open? If you’ve carefully plotted your career goals, your degree should move you closer towards those ambitions, ideally with some job-ready, practical learning that will impress future employers.
And that’s the beauty of a Bachelor of Business: it’s a broad, hybrid qualification. There’s a whole world of career potential out there.
Business encompasses a vast array of disciplines, from finance and marketing to entrepreneurship and human resource management, providing a versatile foundation for any career path. It equips you with the skills to lead, innovate and solve complex challenges across diverse industries.
Studying a Bachelor of Business at RMIT
RMIT offers multiple learning modes for your business degree. You can enrol in the 100% online Bachelor of Business via RMIT Online, or our on-campus Bachelor of Business, giving you ultimate flexibility according to your individual needs.
Career options for a business degree
Business is a broad field that can take you through many different career paths within the public and private sector.
Finance
Careers in finance, economics and accounting allow graduates to evaluate financial health, analyse market trends and develop strategic plans that optimise resources and drive growth.
Specific careers in this area can include:
- accountant
- banker
- credit manager
- financier
- financial analyst
- finance director
- fund manager
- treasurer
- stockbroker.
Artificial intelligence
Careers in artificial intelligence involve leveraging new technologies to make better business decisions, reshape the commercial world and drive growth.
Specific careers in this area can include:
- business development manager
- data scientist
- machine learning engineer
- product manager.
Marketing
Careers in marketing focus on understanding consumer behaviour, crafting compelling strategies and enhancing brand presence to foster strong connections between brands and their customers.
Specific careers in this area can include:
- digital marketing manager
- customer experience manager
- SEO specialist
- content manager
- data and insights manager
- graphic designer
- communication designer
- web designer
- UX designer.
Government
Careers in government involve working within an interconnected ecosystem, inside a global commercial context,which means a business qualification provides a great generalist background.
Specific careers in this area can include:
- policy adviser
- project manager
- urban planning officer
- budget analyst.
Management
Careers in management involve leading teams, optimising operations and implementing strategic initiatives to achieve organisational goals.
Specific careers in this area can include:
- HR business partner
- project manager
- change management consultant
- training and development specialist
- organisational development specialist
- cross-cultural communications specialist
- business analyst
- policy analyst
- management analyst.
Entrepreneurship
Careers in entrepreneurship focus on marketing, commercial decision making, human resource management, business analytics and supply chain logistics.
Specific careers in this area can include:
- founder
- innovation manager
- business development manager
- head strategist.
Do I need further study to specialise?
Whether or not you require further study depends on the career path you're pursuing. You can often gain a grounding in your chosen field by selecting specific majors and minors, then building on that foundation when you have a clearer idea of what's required. It can also be useful to browse through RMIT's short courses and microcredentials for inspiration and guidance on what's possible.
Undergraduate study options
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Bachelor of Business
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February, July
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On campus
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Melbourne City
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Full-time 3 years, Part-time 6 years
Bachelor of Business Professional Practice
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February, July
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On campus
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Melbourne City
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Full-time 4 years, Part-time 8 years
Bachelor of Commerce
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February, July
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On campus
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Melbourne City
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Full-time 3 years, Part-time 6 years
Postgraduate study options
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Master of Business Administration
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February, July
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On campus
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Melbourne City
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Full-time 2 years, Part-time 4 years, Reduced duration available
Master of Human Resource Management
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February, July
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On campus
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Melbourne City
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Full-time 2 years, Part-time 4 years, Reduced duration available
Master of International Business
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February, July
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On campus
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Melbourne City
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Full-time 2 years, Part-time 4 years, Reduced duration available
Master of Project Management
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February, July
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On campus
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Melbourne City
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Full-time 2 years, Part-time 4 years
Where do business graduates work?
Business graduates work in just about every industry and field. Whether in multinational corporations, start-ups or government agencies, business graduates apply their knowledge to drive innovation, ensure organisational success and adapt to dynamic market conditions. Throughout the Bachelor of Business, RMIT has partnered with organisations such as MediBank, Australian Red Cross, Adobe, Good Shepard, EY, Microsoft and Mainfreight.
Learn more about your business study options
At RMIT you can tailor your studies through elective courses, real-world projects and industry placements, gaining practical experience and insights that prepare you for a dynamic career landscape. Discover a variety of business study options that cater to diverse interests and career goals.
