Certificate IV in Marketing and Communication
The Certificate IV in Marketing and Communication is designed to introduce you to the fundamentals of marketing communication concepts and practices in business. The units you’ll study cover a broad range of topics applicable to the marketing and communications industry, giving you insight and skills in the following areas of study:
- consumer insight and target audience profiling
- media planning and buying
- strategic marketing and research in business
- digital media applications and software
- social media marketing and advertising
- creative and persuasive communications
- website marketing and video production.
Drawing on RMIT’s links to industry, you will be taught by experts, and learn and apply the latest software and platforms to implement solutions in business practices and industry.
The transferable skills you learn in this program will prepare you for the advertising, marketing and communications industries, or can be directly applied to your own business.
With this broad understanding of the marketing and communications industry, you will be able to pursue a role in industry, government or non-government sectors, enhance your existing business, or study further for a more in-depth understanding and application with the Diploma of Marketing and Communication.
This program has been developed by RMIT’s College of Business with extensive input from industry to ensure your learning prepares you effectively for current and future industry needs.
Professionals from the marketing and communication industry will speak in your classes to enhance your knowledge of the industry and give context to the theory and concepts you learn.
You will also complete work-integrated learning projects during the semester, completing assessable tasks in the workplace, working with organisations to solve real marketing communication problems or working on community-based projects.
This practical experience will complement your theoretical knowledge and enhance your communication, problem-solving and self-management abilities to meet workplace expectations.
Guiding the development of this program and others in the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. A marketing and communication program advisory committee also guides the development of courses to ensure you are equipped with the most current, relevant skills and knowledge.
You will study 11 core courses and one elective covering marketing and communications including:
- marketing and communication development
- industry understanding and application
- marketing fundamentals
- understanding diverse consumers and markets
- media scheduling and buying
- industry communication skills.
Choose a program structure
|Certificate IV in Marketing and Communication||City Campus||
6 months full time study
6 months full time
Choose a program structure
Program code: C4384
National curriculum code: BSB42415
Current Year 12: Successful completion of Australian Year 12 or equivalent; or the Australian Senior VCAL Certificate.
This program does not select on ATAR.
Non-Year 12: Completion of post-secondary studies or at least 6 months’ work experience.
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place.
To find out if you are eligible for a government subsidised place, follow the steps at ‘How to check if you are eligible’*.
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide. Learn more about fees for vocational study.
If your application for a fee concession is approved, you will be charged 20% of the standard government subsidised tuition fee for your program. You will also be charged a lower rate on your student services and amenities fee (SSAF).
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2019 is $303.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.