Dr. Ninh Nguyen
Details
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College: School of Management
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Department: Management
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Campus: City Campus Australia
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ninh.nguyen@rmit.edu.au
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ORCID:
0000-0001-6050-2633
Open to
- Masters Research or PhD student supervision
- Collaborative projects
- Industry Projects
About
Dr Ninh Nguyen is Senior Lecturer and HDR Coordinator (Business & Law) at RMIT University. He also holds honorary roles as an Adjunct Associate Professor at Charles Darwin University and a Senior Research Fellow at Thuongmai University.
Ninh's research focuses on promoting social and environmental sustainability as well as understanding factors affecting (digital) technology adoption in both consumer and organisational contexts. Recent work investigates consumer pro-environmental behaviours, corporate social responsibility, green hotel practices, and the adoption of financial technology and digitalisation strategy. His research has been supported by funding bodies, universities and organisations in Australia and Vietnam.
Ninh currently serves as Senior Associate Editor for the Journal of Consumer Behaviour (ABDC-A), where he won the 2023 Associate Editor of the Year Award. He is also Associate Editor for the Journal of Strategic Marketing (ABDC-A) and Deputy EiC for the Journal of Trade Science (Emerald).
Research fields
- 350601 Consumer behaviour
- 350702 Corporate social responsibility
- 350804 Tourism marketing
- 350605 Marketing management (incl. strategy and customer relations)
UN sustainable development goals
- 12 Responsible Consumption and Production
- 9 Industry, Innovation and Infrastructure
- 13 Climate Action
- 4 Quality Education
- 8 Decent Work and Economic Growth
- 7 Affordable and Clean Energy
- 17 Partnerships for the Goals
Academic positions
- Senior Lecurer
- RMIT University
- Melbourne, Australia
- 31 Jul 2023 – Present
Supervisor projects
- Exploring the Role of Leadership in Driving Digital Transformation in Healthcare Organizations in Australia
- 9 Dec 2024
- Temporal capabilities of sustainable festivals
- 3 Dec 2024
- Examining the impact of digital innovations on healthcare service delivery: A mixed-methods study of the adoption and effectiveness of digital health technologies among healthcare providers and patients
- 1 Mar 2024
Teaching interests
Ninh has taught undergraduate and postgraduate courses in the areas of marketing and sustainable business at several universities in Australia and Vietnam. At RMIT University, he coordinates and teaches Sustainable Business Models and Business Research Design. He also serves as academic supervisor for EMBA/MBA students in the MBA Research Project course.
Research interests
Sustainable business; Pro-environmental behaviour; Green hotel practices; Technology adoption and use; CSR; Strategic marketing
