Marketing and management (ES012)

Conceptualise marketing ideas and manage complexities in the business world.

Gain practical marketing and management skill and insights into the role of marketers and managers in organisations.

What you will study

Introduction to Management (Semester 1)

Available for study on campus

This course provides you with an engaging and informative introduction to the disciplines of business and management. The course enables you to become aware of the complexity of issues that shape contemporary business and management practices and to consider future directions. The foundations of management theories; human perspectives of management; authority and responsibility; competitive perspectives of management; entrepreneurship; and international perspectives of management are included within this course.

For complete information on course assessment tasks and learning outcomes check the course guide.

Marketing Principles (Semester 2)

Available for study on campus

This course provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns. Through lectures, tutorials and assessment tasks you will explore the theory and practice of marketing through real world applications and the importance of marketing to business viability.

For complete information on course assessment tasks and learning outcomes check the course guide

Entry requirements

You must be in your final year of your VCE studies and will have completed or be concurrently enrolled in Units 3 and 4 of Business Management.

Acceptance into this course requires a recommendation from your Year 12 coordinator and your school principal. Parental/guardian permission is also necessary. 

For more information email

Get ready to start

Applications for RMIT Extension in 2020 are now closed. Applications for 2021 will open in August 2020.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.