Engagement Portfolio

The portfolio oversees core strategic functions including corporate communications, global marketing, global student recruitment, market insights, fundraising to support teaching, learning and research, and engagement with our alumni and philanthropic communities. 

Vice-President Engagement Michelle King leads the portfolio. 

The portfolio includes:

This team builds, protects, and inspires the RMIT story. It provides strategic advice, connects audiences and stakeholders, adds context and clarity to complex issues, and delivers integrated communications across internal and external audiences for all RMIT entities.

Media queries should be directed to the External Affairs and Media team.

This team designs and delivers engaging, accessible, and consistent digital experiences across the University. 

It focuses on understanding user needs and supporting meaningful journeys for prospective students, learners, and alumni.

This team builds connections between RMIT and future students in Australia and internationally. It engages directly with prospective students, as well as with schools, partner institutions, sponsors, and global agents.

It supports students through the admissions journey from application and offer through to enrolment. It also delivers Exchange and Study Abroad programs to strengthen student mobility and global learning opportunities.

This team builds and promotes the University’s brand by engaging audiences in Australia and internationally. 

It leads brand, content, and campaign activity and fosters lifelong connections through alumni engagement and international alumni communities.

This team uses data and insight to understand learner needs, shifting demand, and the forces shaping education and work. 

It supports informed decision-making across the University by translating evidence and foresight into clear guidance on where to focus and how to adapt, helping RMIT remain future-ready.