Kate is a Professor of Marketing in the School of Economics, Finance and Marketing at RMIT. She is a passionate educator and is committed to providing students with industry-relevant, collaborative learning experiences. Her teaching has been recognised by University and National teaching awards and with a Fellowship of the Higher Education Academy (UK).
Kate is a leader of the Consumer Wellbeing Research Group (CWRG) in the School of Economics, Finance and Marketing. The CWRG is a multi-disciplinary group committed to providing research and insight into consumption behaviours and influences that facilitate or inhibit the health, wellbeing and quality of life for consumers.
Kate’s research has been widely published in international journals including European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Services Marketing, Journal of Macromarketing and Sport Management Review.
Kate's areas of interest include: social issues in sport (including alcohol advertising and unhealthy food); food literacy and intergenerational transmission of food skills and knowledge; ageing and wellbeing; and, family identity and risky consumption behaviour. Kate has been involved in consumer wellbeing-related projects with organisations such as the Alcohol and Drug Foundation, Australian Securities and Investments Commission, Football Victoria, the Foundation for Alcohol Research and Education, Melbourne City Mission, Special Broadcasting Services (SBS), the Victorian Cancer Council and Victorian Health Promotion Foundation.