Online Master of Marketing
Quick facts
Student type:
Quick facts
-
Entry score
-
Duration
Part-time 2 years intensive -
Location
Online -
Fees
AU$3,720 per course (2021)
Next intake
January, March, May, July, September, OctoberEntry score
Duration
Part-time 2 years intensiveLocation
OnlineFees
AU$3,720 per course (2021)
Next intake
January, March, May, July, September, October
Overview
Designed for current and future marketing leaders and business owners, the RMIT Online Master of Marketing helps you understand how to apply modern marketing strategies to solve business problems and how to use your skills to become a key decision-maker.
Develop the skill set to make a real marketing impact
Develop contemporary marketing skills that are in demand for senior marketing and leadership roles.
Go beyond the buzzwords
Designed by recognised academics and top-quality online designers, RMIT Online’s Master of Marketing will allow you to gain a deeper understanding of the role of marketing within an organisation. Develop your strategic thinking skills and how you, as a marketing leader, can make an impact on the success of a business.
Become a decision-maker at the C-Suite table
Develop a clear understanding of key strategic marketing principles, and how they apply to bigger business functions. Earn your place as a leader when critical, top-level business decisions are made.
Get recognised for your skillset
Learn to apply proven marketing theory in a digitally-dominated world successfully. Develop strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns, and apply them where it counts.
Stay relevant in rapidly changing industry
Learn classic marketing principles to become an effective marketing expert as the landscape continues to shift. Be an agile thinker with strong foundations to draw from.
Study while you work
Don’t put your career on hold. Study 100% online with the flexibility and support you need.
Your online experience
Study in an authentic and supportive online environment where you’ll have access to world-leading academics and build meaningful professional networks. Gain up-to-the-minute content in an interactive and engaging way. Apply what you learn immediately to your business and career.
Professional recognition
The RMIT online Master of Marketing is accredited by the Australian Marketing Institute (AMI). Students and graduates are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.
Study on campus
The Master of Marketing is also available at the Melbourne City campus.
Details
Become the marketer that businesses demand.
The RMIT Online Master of Marketing helps you understand why business challenges need marketing, and how marketing tools can be applied to meet demands. Develop the soft skills demanded of a leader in contemporary business. Gain strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns.
The program has been designed specifically for online learning. The course focuses on one subject at a time, to let you focus on, and master, the material. You also have access to a rich and varied social learning community and discussion groups where you can network, share ideas and solve problems relating to your studies.
You can view online resources and learning activities, access course materials via Canvas, collaborate with lecturers and fellow students, and access your student email account anywhere, anytime.
Our online learning platform is purpose-built and brings authenticity to your learning experience, available using your laptop, tablet or smartphone. Coursework is delivered in an engaging way and easy to follow.
You will also have access to discussion boards, online forums, electronic assignment submission, the library and business journals.
Assessment is ongoing throughout the teaching period and includes essays, reports, presentations, case studies, quizzes and research projects.
Australian Student Visas
RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. Find out more about RMIT's on-campus Master of Marketing.
Our Advisory boards consist of high-profile industry representatives who ensure links with industry standards and practice remain current.
Industry experts deliver interactive online content and webinars to expose you to current industry developments in marketing.
12 courses | 2 years intensive part-time
Each course is seven weeks in duration
For further information about advanced standing see pathways.
The program comprises eight core courses, and four elective courses picked from one or multiple concentration groups:
Core courses:
- Design Thinking for Business
- Marketing Management
- Consumer Behaviour
- Marketing Research
- Marketing Communication Strategy
- Product Innovation
- Interactive Marketing
- Business and Network Marketing
- Services Marketing
- Social Marketing
- Brand Strategy
- Strategic Marketing
- Business Research Design
For more information about these courses, download our program brochure.
Career
Employment for advertising and marketing professionals is expected to grow by 15.5 per cent, or more than 8500 new jobs, over the next five years according to the Australian Government. Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry.
This program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to strategic business planning
Career pathways include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- communications management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation
Admissions
- Australian bachelor degree or equivalent, or higher level qualification, in business (or a related discipline);
OR - Australian bachelor degree or equivalent in a non-cognate discipline, plus at least three years relevant management work experience;
OR - RMIT Graduate Certificate in Marketing
- Australian bachelor degree or equivalent, or higher level qualification, in business (or a related discipline);
OR - Australian bachelor degree or equivalent in a non-cognate discipline, plus at least three years relevant management work experience;
OR - RMIT Graduate Certificate in Marketing
International students are required to provide current evidence of English language proficiency for admission to RMIT University (see below).
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
- TOEFL (Internet Based Test - IBT): minimum overall score of 92 (with a minimum of 20 in all sections)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an Advanced Plus Certificate at RMIT English Worldwide.
Pathways
The online Master of Marketing encompasses courses that make up the online Graduate Certificate in Marketing, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses.
The Graduate Certificate is also a pathway to the Master degree for some students (see admissions).
Alternatively, you can gain entry from a range of RMIT undergraduate programs.
Fees
2021 tuition fees are $3,720 per 12 credit point course, totalling $44,640 for 12 courses. Fees apply to 2021 only.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
See our fees page for more information.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF) based on your enrolment load, which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. Eligible local students can apply for an SA-HELP loan to defer payment of their SSAF.
For more information about calculating your actual SSAF see Paying SSAF.
Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a program.
HELP loans are not available to international students.