Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication - BSB40820

VOCATIONAL

Blend creativity with business to develop strategic thinking skills, and learn to craft creative and persuasive communication.

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Student type:
Learning mode:
On campus
Entry score:

Not applicable

Duration:
Full-time 6 months
Part-time 1 year
Fees:

Fee finder

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

Not applicable

Duration:
Not applicable
Fees:

AU$8,500 (2026 total indicative)

Next intake:
Not applicable
Location:
Melbourne City

The Certificate IV in Marketing and Communication is designed to introduce you to the fundamentals of marketing communication concepts and practices in business.

The units you’ll study cover a broad range of topics applicable to the marketing and communications industry, giving you insight and skills in the following areas of study:

  • consumer insight and target audience profiling
  • media planning and buying
  • digital media applications and software
  • creative and persuasive communications
  • presentations and preparation of marketing documents
  • website marketing and video production.

Drawing on RMIT’s links to industry, you will be taught by experts, and learn and apply the latest software and platforms to implement solutions in business practices and industry.

The transferable skills you learn in this certificate will prepare you for the advertising, marketing and communications industries, or can be directly applied to your own business.

With this broad understanding of the marketing and communications industry, you will be able to pursue a role in industry, government or non-government sectors, enhance your existing business, or study further for a more in-depth understanding and application with the Diploma of Marketing and Communication.

Why study marketing and communication at RMIT?

Industry input

This course is designed with extensive input from industry to prepare you for current and future needs.

Expert academics

Learn from industry-connected experts with years of experience in the field.

Graduate job-ready

Gain practical experience through work-integrated learning, preparing yourself for industry requirements and expectations.

The hands-on and industry simulated experiences integrated within the course separates RMIT from its competitors. Over less than a year of beginning my marketing journey at RMIT, I have worked alongside real clients such as Metro Trains and Dentsu Mitchell.
Portrait of Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication at RMIT- Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication at RMIT

This training is delivered with Victorian and Commonwealth Government funding.

Details

Expand all sections

Learning and teaching

Classes are interactive and will provide opportunities for you to discuss ideas, practise new skills, participate in group discussions and group work, and contextualise theory through industry-relevant scenarios and case studies.

RMIT offers a variety of learning and teaching approaches including lectures, tutorials, workshops and client presentations. Students are provided with a variety of different assessment types that allow them to apply the course concepts including group discussions, case studies and work integrated learning with real-world clients. This is supported by online activities such as blogs, discussion boards, quizzes and wikis to further enhance learning.

Assessment methods

Ongoing assessment throughout the semester includes essays, reports, presentations, group and individual projects, case studies, client projects, tests and work-simulated projects.

Learning at RMIT

The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.

Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.

RMIT Capabilities

The world is constantly changing, and there are universal skills that can help you adapt to the evolving nature of work and global engagement.

As part of your study experience at RMIT, we provide 6 future-focused RMIT Capabilities:

  • Ethical Global Citizens
  • Connected
  • Adaptive
  • Digitally Adept
  • Expert
  • Critically Engaged.

RMIT Capabilities are built into your course as well as some of our extracurricular experiences. They inform the design and delivery of your learning activities and assessments, so by the time you graduate, you’ll be ready to apply these capabilities in your life and work.

This certificate has been developed with extensive input from industry to ensure your learning prepares you effectively for current and future industry needs.

Professionals from the marketing and communication industry will speak in your classes to enhance your knowledge of the industry and give context to the theory and concepts you learn.

You will also complete work-integrated learning projects during the semester, completing assessable tasks in the workplace, working with organisations to solve real marketing communication problems or working on community-based projects.

This practical experience will complement your theoretical knowledge and enhance your communication, problem-solving and self-management abilities to meet workplace expectations.

This course is competency-based and has been designed to help you develop the practical skills and knowledge necessary to work effectively in your chosen field. You will learn and be assessed by practising and demonstrating your capabilities, all of which can be readily applied in the workplace.

In addition to the specific vocational skills you build throughout this course, you will also develop a set of essential employability skills, including communication, planning, organising, and problem solving, self-management, initiative and teamwork. These foundational skills will enable you to navigate the world of work, collaborate effectively with others, and successfully get the job done.

You will study six core subjects and six electives covering marketing and communications themes including:

  • developing and delivering presentations
  • advertising, production and marketing activities
  • understanding consumers
  • communicating effectively
  • preparing digital content for a website
  • marketing and PR documents.

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Certificate IV in Marketing and Communication
Program code: C4413
National curriculum code: BSB40820
Title
Location
Duration
Plan code
CRICOS
Certificate IV in Marketing and Communication
City Campus
Full Time 6 Months, Part Time 1 Years
C4413
Location
City Campus
Duration
Full Time 6 Months, Part Time 1 Years
Plan code
C4413
CRICOS
View plan

Please note: this certificate is not available for international students intending to study on a student visa.

If you are holding a temporary visa (other than a student visa) and your visa has a full study entitlement, you may be eligible to apply. For more information, see the international students with other temporary (non-student) visas.

Career

As a graduate of this career-oriented certificate, you’ll be able to pursue roles including:

  • marketing or communications officer
  • media, advertising or public relations officer
  • copywriter or content writer
  • market research assistant.

You may be interested in pursuing further study in marketing, advertising or media fields. Once you graduate, you may also choose to continue studying in the Diploma of Marketing and Communication.

Entry requirements and admissions

You need to satisfy all of the following academic (entry) requirements to be considered for entry into this course.

There are no minimum academic entry requirements for this course. Applicants must meet the minimum university entry requirements.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

Pathways and further study

A pathway is an alternative way to get into a course. RMIT's pathways can help you move through different levels of study to reach the qualification you're aiming for, even if you don't meet the requirements for your destination course.

Pathways into the Certificate IV in Marketing and Communication

Unfortunately we are currently unable to offer formal pathways into this course. Contact Study@RMIT to discuss your options.

Further study

The Certificate IV in Marketing and Communication provides credit and guaranteed entry into further study.

Credit and recognition of prior learning

Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience.

Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.

Find out more about Credit and RPL at RMIT

Credit may reduce the duration of your study by acknowledging your earlier, relevant study experience.

When you are submitting an application, please indicate that you want to be considered for credit and provide detailed course syllabus (also known as course outline), outlining volume of learning, course content and weekly topics, learning objectives/outcomes, assessment types and their weightings, and reference to the learning resources such as prescribed textbooks and recommended readings.

Learn more about international credit transfers

Fees

Fee Type

The tuition fees you will pay depends on your eligibility for government subsidies.

If you are not eligible for a government subsidised place, you are considered a full fee paying student.

Government-subsidised training for citizens, permanent residents and some visa holders.

Tuition fees fully covered for Aboriginal or Torres Strait Islander students and Youth Justice referrals in a government subsidised place..

Not sure which fee type applies to you? Learn more and check your eligibility.

Full fee fee summary

Course nameCertificate IV in Marketing and Communication
Plan codeC4413
National Curriculum code BSB40820
Duration0.5year(s)
Nominal hours600Nominal hours tooltip

Fees shown are indicative only based on 2026 commencement, and subject to change given individual circumstances at the time of enrolment.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

You may be eligible for a fee concession if you hold a valid Commonwealth Health Care Card, Pensioner Card, or Veteran's Gold Card, or are enrolled in the Asylum Seeker VET program. Find out more about fee concessions.

Item Description Cost (AUD)
Tuition fee student paystuition fee tooltip
The total tuition fee you will be charged for a full-fee place
The total tuition fee you will be charged for a full-fee place
 $8,500.00
Student services and amenities fee (SSAF)Student services and amenities fee
Based on 2026 cap of $373 per calendar year
Based on 2026 cap of $373 per calendar year
 $312.00
Material feesmaterial fees tooltip
Total cost of material fees associated with this course
Total cost of material fees associated with this course
N/A
Estimated total cost to youEstimated total cost tooltip
Includes all fees listed above
 $8,812.00

The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $ per nominal hour ($ total).

Item Description Cost (AUD)
Tuition fee student paystuition fee tooltip
Tuition fees after government subsidy
Tuition fees after government subsidy
 $5,000.00
Student services and amenities fee (SSAF)Student services and amenities fee
Based on 2026 cap of $373 per calendar year
Based on 2026 cap of $373 per calendar year
 $312.00
Material feesmaterial fees tooltip
Total cost of material fees associated with this course
Total cost of material fees associated with this course
N/A
Estimated total cost to youEstimated total cost tooltip
Includes all fees listed above
 $5,312.00

The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $7.70 per nominal hour ($4,620.00 total).

Item Description Cost (AUD)
Tuition fee student paystuition fee tooltip
Concession rate applied
Concession rate applied
$1,000.00
Student services and amenities fee (SSAF)Student services and amenities fee
Concession rate applied
Concession rate applied
Concession rate applied
$60.00
Material feesmaterial fees tooltip
N/A
Estimated total cost to youEstimated total cost tooltip
Includes all fees listed above
 $1,060.00

The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $12.36 per nominal hour ($7,416.00 total).

Item Description Cost (AUD)
Tuition fee student paystuition fee tooltip
Tuition fees exempt for eligible students in a government subsidised place
Tuition fees exempt for eligible students in a government subsidised place
 $0.00
Student services and amenities fee (SSAF)Student services and amenities fee
Based on 2026 cap of $373 per calendar year
Based on 2026 cap of $373 per calendar year
 $0.00
Material feesmaterial fees tooltip
Total cost of material fees associated with this course
Total cost of material fees associated with this course
N/A
Estimated total cost to youEstimated total cost tooltip
Includes all fees listed above
 $0.00

The tuition fees shown include the Victorian Government contribution. This amount is reflected in your fees and is paid directly to RMIT by the Government: $7.70 per nominal hour ($4,620.00 total).

Generated on 25 June 2026 | RMIT University's Registered Training Organisation (RTO) Code is 3046 | Payment and refund information

If eligible, you may be able to defer your tuition fees for this course through a VET Student Loan (VSL)

VET Student Loan cap for Certificate IV in Marketing and Communication (C4413): $

Any tuition fees above the cap must be paid upfront to RMIT by their due date. Caps are indexed annually by the Commonwealth Government. Eligibility applies.

Learn about eligibility for VSL

Scholarships

Check your eligibility for a scholarship

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Check your eligibility for a scholarship

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

Visit our Frequently Asked Questions

This course is not available for international students intending to study on a student visa.

Information for international students

Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

 

Information for local students

If you are a local student please select 'switch to local' below to view the full course information.

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

Learn more about our commitment to Indigenous cultures