Certificate IV in Marketing and Communication
RMIT’s Certificate IV in Marketing and Communication offers unique, industry informed approaches to introduce you to fundamental marketing concepts and practices and build your knowledge of public relations, advertising, marketing and communications, through exposure to real clients and projects.
Drawing on RMIT’s close links to the advertising, marketing and communication industries and their associations, you will:
- learn from marketing and advertising experts
- master the latest industry software, platforms and programs
- problem solve for real companies and clients
This industry-led approach will assist you to develop essential and highly transferrable skills in advertising, marketing and communication. Graduate ready for a range of future careers, as well as the networks to help you get a job right now.
Classes are interactive and will provide opportunities for you to discuss ideas, practise new skills, participate in group discussions and group work, and contextualise theory through industry-relevant scenarios and case studies.
Most of your classes will be held in RMIT's Swanston Academic Building features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, tutorials, workshops, presentations, group discussions and work integrated learning. This is supported by online activities such as blogs, discussion boards, quizzes and wikis to further enhance learning.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes essays, reports, presentations, group and individual projects, case studies, client projects, tests and work-simulated projects.
This new program has been developed with considerable input from industry to ensure relevance across a range of roles and industries.
Practitioners from the marketing and communication industry speak to classes to further enhance your knowledge of the industry, and to encourage you to contextualise classroom theoretical concepts with the workplace.
You will complete work-integrated learning projects during the semester. This may involve completing assessable tasks in the workplace, working with organisations to solve real marketing communication problems, or working on community-based projects.
This practical experience will complement your theoretical knowledge and enhance your communication, problem-solving and self-management capabilities to meet real-world expectations.
Guiding the development of programs in the College of Business, both nationally and internationally, is an
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
You will study 11 core courses and one elective covering marketing and communications including:
- marketing and communication development
- industry understanding and application
- marketing fundamentals
- understanding diverse consumers and markets
- media scheduling and buying
- industry communication skills.
Choose a program structure
|Certificate IV in Marketing and Communication||City Campus||
6 months full time study
6 months full time
Choose a program structure
Program code: C4384
National curriculum code: BSB42415
This program is career-oriented, covering a range of topics relevant to the marketing and communication industries.
Graduates may choose job roles such as:
- Account coordinator
- Assistant account planner
- Advertising art director
- Advertising Copywriter
- Direct marketing officer
- Marketing coordinator or officer
- Advertising account executive
- Market research assistant
- Media assistant
- Communications officer
- Public relations officer
Graduates are encouraged to continue studies to diploma and advanced diploma level.
Current Year 12: Successful completion of Australian Year 12 or equivalent; or the Australian Senior VCAL Certificate.
This program does not select on ATAR.
Non Year 12: Completion of post-secondary studies or at least 6 months’ work experience.
Non-Year 12 applicants applying through VTAC must complete and submit a VTAC Personal Statement online if they wish other information to be considered.
Applicants should explain their reasons for wanting to study the program and include details of any relevant work or other experience.
Please refer to VTAC for full details on selection tasks.
Use our fee finder to get an estimate of your fees for this program.
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place.
To find out if you are eligible for a government subsidised place, follow the steps at ‘How to check if you are eligible’.
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide. Learn more about fees for vocational study.
If your application for a fee concession is approved, you will be charged 20% of the standard government subsidised tuition fee for your program. You will also be charged a lower rate on your student services and amenities fee (SSAF).
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2018is $298.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.