Mr David Cutter
David Cutter lectures in Communication Design in the School of Media and Communication.
creative/conceptual graphic designer producing multiple works to recognized award and award finalist levels
consultation and judging at recognized award level
mentoring of graduate level students into professional level/life transition
active participation in positive professional bodies / associations
David is currently teaching into the following programs:
GRAP 2276 Communication Design Studio A
GRAP 2279 Communication Design Studio D
GRAP 2267 Communication Design Studio H
GRAP 2272 Communication Design Studio 2
David is passionate about real world learning based on real world experience and is active in promoting the passion and creative potential in the developing design students toward industry-ready design skills, creative strategies and project management. The basis of this is David’s extensive experience as:
a practicing professional graphic designer
a practicing image maker and image director
a graphic design and advertising project planner and manager
a graphic design project account manager
a graphic design studio coordinator and manager
an illustration studio coordinator and manager
David is a member of the Communication Design Program SSCC Student, Staff Consultative Committee.
Bachelor of Arts – Graphic Design, Swinburne, 1983
Began professionally as Art Director / Designer in an advertising agency.
Consulted extensively as a graphic designer to advertising agencies and direct to clients in corporate image, packaging, brochures, reports and general print items.
Established and partnered a Graphic Design and Illustration studio with a broad clientele and built a well recognised profile in local creative industry.
Established and co-director of a Graphic Design-based Studio Business with Graphic Design and Advertising/Marketing Strategy mix of clientele and projects. Speciality - Corporate Identity and Corporate Profile Development (print).
Trilateral Creative Group – Co founder/ Senior Designer/ Director
Corporate and Brand Identity development, graphics systems development. Creative planning, marketing strategy, art direction, project coordination including print management.
Full client liaison.
Clients included: Redken, Britz Australia, Ansett International Air Freight, Holden Special Projects, St Margarets Independent Girls School, Alfred Health Care Group, In Essence, Performance Athletic Wear, Body Furniture, Thomson Lilley Commercial Interior Designers.
Monash University – Lecturer/ Year Coordinator Graphic Design (Bachelor) Program
Second Year level coordinator and lecturer, third year lecturer. Development and management of complete 2nd year curriculum. MADC mentor scheme coordinator. Established Illustrators pilot mentor scheme with the Illustrators Association of Australia.
Also during this time David consulted in graphic design in corporate identity development.
Including freelance work for Emery Vincent and FHA Image Design.
Cutter Design and Illustration – Senior Graphic Designer
Established own consultancy for direct client and consultancy/freelance work,
Consulted as a senior graphic designer for many advertising agencies and design studios including:
Box Emery & Partners,Thomson White & Partners, FCB, DDB, Saatchi & Saatchi, McCann Erickson, George Patterson, Mojo Partners, Grey Advertising, Leo Burnett, Ogilvy & Mather.
Farman Foley Gill Advertising – Art Director/Graphic Designer
Graphic design for print work, corporate identity and art direction for ad campaigns including TVC.
Clients included: Janome, Diadora, Jarvis Walker and Puma
Thomson White and Partners Advertising – Art Director/ Graphic Designer
All corporate identity and graphic design for print work and product brand building.
All graphic design of corporate documents.
Art direction of ad and mixed media campaigns. including TVC.
Clients included: Manchester Unity, AAMI, Lincraft, Federal Pacific Hotels, Haselgroves Wines and Captain Snooze.
Previous awards multi-finalist and category winners in MADC - Melbourne Art Directors Club, AWARD – Australian Writers and Art Directors (Sydney) and AGDA – Australian Graphic Design Association (Victoria).
1996 MADC finalist & Silver Award
1995 Boston Art Directors Club, USA - 1st prize in poster category.
1993 AGDA Awards finalist
1991 MADC finalist
1988 Australian Writers & Art Directors Awards - finalist & best of Category
1988 MADC Multi finalist & Bronze Award
Active member of the original AGDA Steering Committee – Victorian Chapter
Active member of the original Illustrators Association of Australia Committee – Victorian Chapter
Previous Awards Judge for MADC
Sessional Lecturer in Graphic Design – Swinburne University
Year Coordinator & Lecturer in Graphic Design – Monash University