Professor Mark Leenders
Professor
Details
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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mark.leenders@rmit.edu.au
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ORCID:
0000-0002-6488-8542
Open to
- Masters Research or PhD student supervision
- Industry Projects
- Collaborative projects
About
Professor Mark Leenders is Professor of Business (Marketing & Innovation) and globally known for his research on creativity, technological transformation, market commercialisation, and sustainable circular systems. His research often sits within specific sectors such as media, food, manufacturing, healthcare, and recently clothing. A key aim of his research is to create positive social impact (e.g., in line with the Sustainable Development Goals) and help companies achieve valuable triple bottom line outcomes (people, planet, and profit). His interdisciplinary research has appeared in prestigious international journals such as Marketing Science, International Journal of Research in Marketing, Journal of Management, Journal of Product Innovation Management, Long Range Planning, Business Strategy and Environment, European Journal of Marketing, Macromarketing, Technovation, Journal of Cleaner Production, Resources, Conservation and Recycling, and Industrial and Corporate Change.
UN sustainable development goals
- 10 Reduced Inequalities
- 13 Climate Action
- 16 Peace, Justice and Strong Institutions
- 2 Zero Hunger
- 7 Affordable and Clean Energy
- 9 Industry, Innovation and Infrastructure
- 12 Responsible Consumption and Production
- 8 Decent Work and Economic Growth
Supervisor projects
- Bridging the Circular Economy Gap: Enhancing Supply Chain Provenance in Energy Transition
- 7 Jan 2025
- Temporal capabilities of sustainable festivals
- 3 Dec 2024
- Unveiling the Intrinsic and Extrinsic Determinants of Pro-Environmental Behavior in Tourist Attractions: Employing the Value-Belief-Norm Model
- 28 Nov 2024
- Using Virtual Reality to Influence Visit and Revisit Intentions
- 8 Aug 2023
- Examining the impact of digital innovations on healthcare service delivery: A mixed-methods study of the adoption and effectiveness of digital health technologies among healthcare providers and patients
- 15 Jun 2023
- Identification of Organizational Capabilities to Manage Data Truthfulness in The Business Environment
- 13 Sep 2022
- Energy transition pathways in regional communities
- 14 Jul 2022
- Creating Space, Place and Legitimacy: the Use of Social Media by Saudi Women Entrepreneurs in Micro and Small Enterprises
- 22 Sep 2021
- An Investigation of Unethical Practices in the Saudi Arabian Construction Industry
- 4 Jul 2019
- Measuring and Managing Circular Economy in Regions
- 4 Jul 2019
- Exploring the use of Social Media by Australian Small Business managers
- 6 Jul 2018
- Simultaneously Managing Open and Closed Innovation in High Security Contexts: Lessons from the Australian Defence Industry
- 19 May 2017
- Understanding the Lack of Uptake of Entrepreneurial Opportunities: The Case of Saudi Arabia
- 27 Jul 2016
- Antecedents and Consequences of Food Safety Practices in the Agri-food Industry in Vietnam
- 20 Jul 2015
- Content Ownership and Innovation Performance: Lessons from the Global Creative Industry
- 5 Mar 2015
- Motives, Consequences and Variety in the Adoption of Halal Practices in Australian Restaurants
- 21 Jul 2014
- The Effect of Time Zone Disparity on the Performance of Dispersed Innovation Teams
- 1 Jul 2014
Research interests
• New Product Success, Innovation and Marketing Strategy
• New Business Models, Digital Transformation, Circular Systems
• Health, Food, and Entertainment industries
• Triple Bottom Line
• New Business Models, Digital Transformation, Circular Systems
• Health, Food, and Entertainment industries
• Triple Bottom Line
