- New product success, innovation and marketing
- Marketing interfaces (R&D, industrial design, artistic)
- Health, food and drinks, and entertainment industries
- The boundaries of commerce, public health, risk assessment and governance (protecting vulnerable groups, sustainable tourism, moral cognition)
Society has evolved from a producer and services driven society to one where relationships, well-being, and experiences claim central stage. My research focuses on new product development and market success in this changing arena. I study new products and organizations in industries such as motion pictures, games and music (creative industries) but also food and health. A key question is how organizations handle and organize fundamental trade-offs, for example between artistic and commercial forces, between consumer risk and benefit, or between proactive and reactive competitive strategies. I also like to compare industries that seem quite different at first and help develop new theories and thinking around innovation and marketing success. My past research, for example, has compared search engines with music festivals and Hollywood motion pictures and medicines.
- BA (Eindhoven University of Technology)
- MSc (Eindhoven University of Technology)
- PhD (Rotterdam School of Management, Erasmus University)
- 2012 (Summer). The Sauder School of Business, University of British Columbia, Dept. of Marketing, Vancouver, Canada (3 months).
- 2004 (Winter). The Wharton School, University of Pennsylvania, Dept. of Marketing, Philadelphia, USA (3 months).
- 2000. Sloan School of Management, MIT, Massachusetts Institute of technology, Centre for Product Innovation, Dept. of Marketing, Boston, USA (9 months)
- Van Bueren, B.,Argus, K.,Iyer-Raniga, U.,Leenders, M. (2023). The circular economy operating and stakeholder model “eco-5HM” to avoid circular fallacies that prevent sustainability In: Journal of Cleaner Production, 391, 1 - 12
- Van Bueren, B.,Leenders, M.,Iyer-Raniga, U.,Argus, K. (2023). How eco-champions solve the triple-bottom-line challenge In: Journal of Cleaner Production, 427, 1 - 12
- Zhou, M.,Cong, L.,Leenders, M. (2022). Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda In: Journal of Strategic Marketing, , 1 - 23
- Van Bueren, B.,Iyer-Raniga, U.,Argus, K.,Leenders, M. (2022). Closing the loopholes in circular economy definitions and assessments using ontological criteria, with a demonstration for Australia In: Resources, Conservation & Recycling, 186, 1 - 12
- Jasper, S.,Leenders, M.,O'Shannassy, T. (2022). Travel across time zones and the implications for human performance post pandemic: Insights from elite sport In: Frontiers in Public Health, 10, 1 - 12
- Ebbers, J.,Leenders, M.,Augustijn, J. (2021). Relationship value benefits of membership programs, heterogeneous stakeholders and museum impact beyond fees In: European Management Review, 18, 418 - 432
- Van Bueren, B.,Leenders, M.,Iyer-Raniga, U.,Argus, K. (2021). Comprehensiveness of circular economy assessments of regions: A systematic review at the macro-level In: Environmental Research Letters, 16, 1 - 18
- Leenders, M.,Verghese, K. (2021). Opportunities and Barriers for the Australian Packaging and Processing Machinery Sector to Tackle Food Waste In: Fight Food Waste CRC and APPMA *Australian Packaging and Processing Machinery Association Australia
- Langley, S.,Hill, A.,Lodge, S.,Young, G.,Mulherin, P.,Verghese, K.,Leenders, M. (2020). Opportunities for packaging and processing machinery and technologies to tackle food waste. Baseline Review Insights In: Australian Packaging and Processing Machinery Association (APPMA) and Fight Food Waste Cooperative Research Centre Adelaide, Australia
- Krishen, A.,Leenders, M.,Muthaly, S.,LaTour, M. (2019). Social networking from a social capital perspective: a cross-cultural analysis In: European Journal of Marketing, 53, 1234 - 1253
11 PhD Completions6 PhD Current Supervisions