David Liu

David is an Associate Professor of International Business at the School of Management and Program Manager of Master of International Business (MIB), RMIT University, Australia. He holds a Bachelor of Management Science and Engineering (BMSE), a Master and PhD in International Business from Massey University, Auckland, New Zealand. His primary research interests are International Business and Digital Technology. David has published over 70 refereed academic outputs. His research work has appeared in leading journals such as International Journal of Production Economics, Industrial Marketing Management, Technovation, Journal of Business Research, International Business Review, Journal of Global Information Management, Journal of Enterprise Information Management, Family Business Review and Long Range Planning. His research addresses how digital technologies such as AI are transforming multinationals, innovation, and governance, creating impact across both academia and industry.

David has served as a member of the editorial boards of several leading international journals, including the Editorial Board of Research Technology Management (ABDC: A) and the Editorial Review Boards of the Journal of Business Research (ABDC: A) and the Journal of Global Information Management (ABDC: A). He frequently serves as a special issue editor of academic journals. He served as associate editor for international journals, e.g., Journal of Business to Business Marketing; Journal of Management & Organization; International Journal of Information Technology Project Management; Track chair, e.g., Australian and New Zealand Academy of Management (2022 and 2023 ANZAM), and session chair and invited speaker at international conferences.

Prior to joining RMIT, David was a Senior Associate Professor of International Business at XJTLU University. He was a Director of the AI & Digital Business Research Group at Massey Business School and served as a Senior Lecturer in International Business at Massey University in New Zealand from 2012 to 2024. In these roles, he has led curriculum innovation, program governance, and interdisciplinary collaborations, building strong international linkages, e.g., across Australasia, China, the US, and Europe.

David holds a Postgraduate Certificate in Tertiary Teaching and Learning (PGCertTTL) from the Institute of Education, Massey University, New Zealand, and a Fellowship (FHEA, Fellow of the Higher Education Academy, UK) since 2023. He has taught a wide range of undergraduate and postgraduate courses in various teaching delivery modes, e.g., International Business; International Operational Management; International Supply Chain Management; Innovation and New Ventures; Technology Governance and Risk Management; Managing Organisations; Growing Multinational Enterprises; Business Succession and Innovation; Business Ethics. He is actively involved in graduate-level supervision, including Masters and PhD supervision, and has supervised over 20 postgraduate students, including research Masters students and PhD candidates to successful completion.

David served on several school and college committees during his career, e.g., School Research Committee [2025]; College Research Committee at XJTLU [2024]; Program Manager of the Master of International Business program [July, 2025 - to date]; IB specialization lead for the MMgt program advisory group at Massey Business School (MBS) [2021- 2023]; School Committee member for the Teaching and Learning Committee [2014]; College Staff-Student Liaison Committee (SSLC) [2019 - 2023]. He was an active champion of MBS, looking after several International cooperative education programs for MBS at Massey University, NZ.