DurationFull-time 6 months, Part-time 1 year
Next intakeFebruary, July
Next intakeNot applicable
The Certificate IV in Marketing and Communication is designed to introduce you to the fundamentals of marketing communication concepts and practices in business. The units you’ll study cover a broad range of topics applicable to the marketing and communications industry, giving you insight and skills in the following areas of study:
- consumer insight and target audience profiling
- media planning and buying
- digital media applications and software
- creative and persuasive communications
- presentations and preparation of marketing documents
- website marketing and video production.
Drawing on RMIT’s links to industry, you will be taught by experts, and learn and apply the latest software and platforms to implement solutions in business practices and industry.
The transferable skills you learn in this certificate will prepare you for the advertising, marketing and communications industries, or can be directly applied to your own business.
With this broad understanding of the marketing and communications industry, you will be able to pursue a role in industry, government or non-government sectors, enhance your existing business, or study further for a more in-depth understanding and application with the Diploma of Marketing and Communication.
The hands-on and industry simulated experiences integrated within the course separates RMIT from its competitors. Over less than a year of beginning my marketing journey at RMIT, I have worked alongside real clients such as Metro Trains and Dentsu Mitchell.
- Sally Boxall, Certificate IV in Marketing and Communication and Diploma of Marketing and Communication
*This training is delivered with Victorian and Commonwealth Government funding.
Please note that this certificate is not available for international students intending to study on a student visa. If you are holding a temporary visa (other than a student visa) and your visa has a full study entitlement, you may be eligible to apply. For more information, see the international students with other temporary (non-student) visas.
Classes are interactive and will provide opportunities for you to discuss ideas, practise new skills, participate in group discussions and group work, and contextualise theory through industry-relevant scenarios and case studies.
RMIT offers a variety of learning and teaching approaches including lectures, tutorials, workshops and client presentations. Students are provided with a variety of different assessment types that allow them to apply the course concepts including group discussions, case studies and work integrated learning with real-world clients. This is supported by online activities such as blogs, discussion boards, quizzes and wikis to further enhance learning.
Ongoing assessment throughout the semester includes essays, reports, presentations, group and individual projects, case studies, client projects, tests and work-simulated projects.
This certificate has been developed by RMIT’s College of Business with extensive input from industry to ensure your learning prepares you effectively for current and future industry needs.
Professionals from the marketing and communication industry will speak in your classes to enhance your knowledge of the industry and give context to the theory and concepts you learn.
You will also complete work-integrated learning projects during the semester, completing assessable tasks in the workplace, working with organisations to solve real marketing communication problems or working on community-based projects.
This practical experience will complement your theoretical knowledge and enhance your communication, problem-solving and self-management abilities to meet workplace expectations.
Guiding the development of this certificate and others in the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile industry-based executives. A marketing and communication advisory committee also guides the development of courses to ensure you are equipped with the most current, relevant skills and knowledge.
You will study six core subjects and six electives covering marketing and communications themes including:
- developing and delivering presentations
- advertising, production and marketing activities
- understanding consumers
- communicating effectively
- preparing digital content for a website
- marketing and PR documents.
Choose a program structure
|Certificate IV in Marketing and Communication||City Campus||
0.5 years full-time or part time equivalent
0.5 years full-time
Choose a program structure
Program code: C4413
National curriculum code: BSB40820
As a graduate of this career-oriented certificate, you’ll be able to pursue roles including:
- marketing or communications officer
- media, advertising or public relations officer
- copywriter or content writer
- market research assistant.
You may be interested in pursuing further study in marketing, advertising or media fields. Once you graduate, you may also choose to continue studying in the Diploma of Marketing and Communications.
Applicants must meet one of the following minimum academic requirements:
- Successful completion of Australian Year 12 (or equivalent) or the Australian Senior VCAL Certificate
- Completion of Post-Secondary studies (Certificate III or above)
- At least 6 months work experience
This course offers pathway into further study at RMIT.
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Successful completion of the Certificate IV in Marketing and Communication guarantees entry into the Diploma of Marketing and Communication.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2022 government subsidised place (with concession): AU$800* per annum
- 2022 government subsidised place (without concession): AU$4,000* per annum
- 2022 full-fee place: AU$6,250* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
- Student services and amenities fee (SSAF): AU$315 maximum fee for 2022.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2022 is $315.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
Looking for answers or more general infomation?
For frequently asked questions or how to find more information regarding applications and enrolments, fees, student support services, university policies and more, please visit our Frequently Asked Questions.