STAFF PROFILE
Dr Jenny Robinson
Position:
Senior Lecturer
College / Portfolio:
Design and Social Context
School / Department:
Media and Communication
Phone:
+61 3 9925 5049
Email:
jenny.robinson@rmit.edu.au
Campus:
Melbourne City Campus
Contact me about:
Research supervision
- Bellman, S.,Robinson, J.,Wooley, B.,Varan, D. (2017). The effects of social TV on television advertising effectiveness In: Journal of Marketing Communications, 23, 73 - 91
- Zorn, S.,Bellman, S.,Robinson, J.,Varan, D. (2016). Cultural differences affect interactive television advertising In: Journal of Marketing Communications, 22, 3 - 17
- Rassell, A.,Robinson, J.,Verhagen, D.,Pink, S.,Redmond, S.,Stadler, J. (2016). Seeing, sensing sound: eye-tracking soundscapes in Saving Private Ryan and Monsters, Inc. In: Making Sense of Cinema, Bloomsbury Publishing, New York, United States
- Maor, D.,Robinson, J.,McCarthy, A. (2016). Mobile technology in hospital schools: Innovative professional development to enhance the learning environment. In: Young and Well Cooperative Research Centre Melbourne, Australia
- Brechman, J.,Bellman, S.,Robinson, J.,Rask, A.,Varan, D. (2016). Limited-interruption advertising in digital-video content: An analysis compares the effects of ''Midroll'' versus ''Preroll'' spots and clutter advertising In: Journal of advertising research, 56, 1 - 18
- Robinson, J.,Stadler, J.,Rassell, A. (2015). Sound and sight: an exploratory look at Saving Private Ryan though the eye-tracking lens In: Refractory: a journal of entertainment media, 25, 1 - 14
- Brechman, J.,Bellman, S.,Robinson, J.,Varan, D. (2015). Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement In: Journalism and Mass Communication Quarterly, 92, 970 - 985
- Bellman, S.,Robinson, J.,Reid, R.,Varan, D. (2015). Contextual priming effects of television programs on commercials: the moderating effects of age In: Journal of Promotion Management, 21, 566 - 583
- Neale, L.,Bellman, S.,Treleaven-Hassard, S.,Robinson, J.,Varan, D. (2013). Unlocking the 'reminder' potential when viewers pause programs: Results from a laboratory test of a new online medium In: Journal of Advertising Research, 53, 444 - 454
- Bellman, S.,Treleaven-Hassard, S.,Robinson, J.,Varan, D.,Potter, R. (2013). Brand communication with branded smartphone apps: First insights on possibilities and limits In: GfK Marketing Intelligence Review, 5, 24 - 27
- Cross-Cultural Study of Leadership in Public Relations and Communication Management. Funded by: The Plank Center for Leadership in Public Relations Grant pre-2014 from (2013 to 2013)
Note: Supervision projects since 2004
2 PhD Completions6 PhD Current Supervisions
Media psychology, Public relations, Young Adults @ Media, Interactive media, New media & strategic communication, Risk communication, Eye-tracking and psychophysiology