STAFF PROFILE
Dr Jenny Robinson
Position:
Senior Lecturer
College / Portfolio:
Design and Social Context
School / Department:
Media and Communication
Phone:
99255049
Email:
jenny.robinson@rmit.edu.au
Campus:
Melbourne City Campus
Contact me about:
Research supervision
- Bellman, S.,Potter, R.,Robinson, J.,Varan, D. (2020). The effectiveness of various video ad-choice formats In: Journal of Marketing Communications, , 1 - 20
- Kidd, L.,Garrard, G.,Bekessy, S.,Gordon, A.,Gregg, E.,Kusmanoff, A.,Robinson, J.,Selinske, M., et al, . (2019). Messaging matters: A systematic review of the conservation messaging literature In: Biological Conservation, 236, 92 - 99
- Kidd, L.,Gregg, E.,Bekessy, S.,Garrard, G.,Robinson, J. (2018). Tweeting for their lives: Visibility of threatened species on twitter In: Journal for Nature Conservation, 46, 106 - 109
- Bellman, S.,Robinson, J.,Wooley, B.,Varan, D. (2017). The effects of social TV on television advertising effectiveness In: Journal of Marketing Communications, 23, 73 - 91
- Zorn, S.,Bellman, S.,Robinson, J.,Varan, D. (2016). Cultural differences affect interactive television advertising In: Journal of Marketing Communications, 22, 3 - 17
- Rassell, A.,Robinson, J.,Verhagen, D.,Pink, S.,Redmond, S.,Stadler, J. (2016). Seeing, sensing sound: eye-tracking soundscapes in Saving Private Ryan and Monsters, Inc. In: Making Sense of Cinema, Bloomsbury Publishing, New York, United States
- Maor, D.,Robinson, J.,McCarthy, A. (2016). Mobile technology in hospital schools: Innovative professional development to enhance the learning environment. In: Young and Well Cooperative Research Centre Melbourne, Australia
- Brechman, J.,Bellman, S.,Robinson, J.,Rask, A.,Varan, D. (2016). Limited-interruption advertising in digital-video content: An analysis compares the effects of ''Midroll'' versus ''Preroll'' spots and clutter advertising In: Journal of advertising research, 56, 1 - 18
- Brechman, J.,Bellman, S.,Robinson, J.,Varan, D. (2015). Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement In: Journalism and Mass Communication Quarterly, 92, 970 - 985
- Bellman, S.,Robinson, J.,Reid, R.,Varan, D. (2015). Contextual priming effects of television programs on commercials: the moderating effects of age In: Journal of Promotion Management, 21, 566 - 583
Note: Supervision projects since 2004
3 PhD Completions8 PhD Current Supervisions
Media psychology, Public relations, Young Adults @ Media, Interactive media, New media & strategic communication, Risk communication, Eye-tracking and psychophysiology
- Research to Evaluate Advocacy Messaging about the Climate Change Election. Funded by: Australian Conservation Foundation - Competitive from (2019 to 2019)
- Review of Marketing for School Banking Programs: Literature review on the impact of marketing by banks to students participating in Australian school banking programs. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2020)
- Research into Best Practice Approach for�Community Education Campaign (Tender). Funded by: Independent Broad-based Anti-corruption Commission Victoria Tender from (2018 to 2018)
- Cross-Cultural Study of Leadership in Public Relations and Communication Management. Funded by: The Plank Center for Leadership in Public Relations Grant pre-2014 from (2013 to 2013)