Communication and Change Co-Lab (3C)

The Communication & Change Co-Lab (3C) undertakes projects that create change through communication - whether that be social, behavioural, or cultural.

3C believes in the power that communication has to change society for the better. Our focus on applied communication combines theoretical with practical approaches - identifying pathways for change, to promote change and create change on issues that are important to society.

Our researchers have substantial expertise in the role that communication plays in change within a variety of different disciplines and fields. This has included projects within health communication, the role of communication in engaging broad as well as niche audiences, and the use of social marketing to engage communities on key social issues.

Recent projects

Shop Talk: Exploring the history of Australian department stores

This project aims to gain an insight into the unique history of Australia’s department stores since 1945 by conducting oral history interviews with shoppers as well as those who worked there.

Communicating Health

Communication beyond one-to-one or group consultations can be a key tool for health professionals.

Healthy masculinities

Using participatory co-design to define and support healthier masculinities.

Feeding the poor to hands of a beggar, feeding food for beggar poverty concept

Food security

Food insecurity is a significant public health problem around the world with approximately a quarter of the world’s population experiencing either moderate or severe food insecurity.

Food waste

Role of packaging in reducing food waste.

Kids in cooking class workshop preparing apple pie

Re-licious

A school-based intervention to reduce adolescents’ food waste.

Higher Degrees by Research Projects

Find a project

Key people

A/Professor Lukas Parker

Dr Lukas Parker is a lecturer in the School of Media and Communication. He lectures in advertising to postgraduate and undergraduate students, and supervises postgraduate research students. His research interests are in social marketing and marketing communication.

Find out more about Associate Professor Lukas Parker

Professor Linda Brennan

Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.

Find out more about Professor Linda Brennan

Professor Robert Crawford

Robert Crawford is a Professor in the School of Media and Communication at RMIT University. His research has focused on the growth and development of the advertising, marketing, and public relations industries.

Find out more about Professor Robert Crawford

Professor Rob Cover

Rob Cover is Professor of Digital Communication at RMIT. He leads a number of major funded research projects on young people, health and wellbeing and digital and broadcast media.

Find out more about Professor Rob Cover

Dr Bruno Schivinski

Dr Bruno Schivinski is a senior lecturer in the School of Media and Communication. He lectures in quantitative research methods to postgraduate students and supervises HDR students. His research interests are in online consumer behaviour.

Find out more about Dr Bruno Schivinski

Professor Lisa Waller

Professor Lisa Waller's research and teaching centres on digital journalism. Her current projects concentrate on the role of media, journalism and social media activism in the Royal Commission into Institutional Responses to Child Sexual Abuse.

Find out more about Professor Lisa Waller

A/Professor Scott Brook

Associate Professor Scott Brook is a communication and cultural studies researcher and teacher with a focus on work in the Creative and Cultural Industries. He has expertise in sociological approaches creative vocations and the cultural field, including qualitative and quantitative approaches to studying creative labour.

Find out more about Associate Professor Scott Brook

A/Professor Alexandra Wake

Dr Alexandra Wake is an active leader, educator and researcher in journalism. Her work sits at the nexus of journalism practice, journalism education, equality, diversity and mental health.

Find out more about Dr Alexandra Wake

Dr Jenny Robinson

Dr Jenny Robinson is a Senior Lecturer in the School of Media & Communication. Her research expertise is digital health solutions, especially in relation to young adults and children.

Find out more about Dr Jenny Robinson

Research partnerships

Contact us

For more information on 3C contact us at: 3C@rmit.edu.au.

Email us

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

More information

Acknowledgement of Country

More information